Marketing your library tips and tools that work
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Jefferson, NC [u.a.]
McFarland
2012
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Marketing your library |b tips and tools that work |c ed. by Carol Smallwood ... |
| 264 | 1 | |a Jefferson, NC [u.a.] |b McFarland |c 2012 | |
| 300 | |a IX, 221 S. |b Ill. | ||
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| 500 | |a "In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Libraries |x Public relations | |
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Datensatz im Suchindex
| _version_ | 1819597355734794240 |
|---|---|
| adam_text | Titel: Marketing your library
Autor: Smallwood, Carol
Jahr: 2012
Table of Contents
Foreword 1
Michael Germano
Preface 3
Carol Smallwood, Vera Gubnitskaia and Kerol Harrod
Part I. Fundamentals
1. The Art of Personal Selling: Techniques for Library Marketing
Wayne E. Finley 7
2. Brand Management Strategies for Information Services
Christine A. Olson 15
3. Developing and Launching a Successful Library Messaging Campaign
Christina Stoll 24
4. Marketing Principles: School Libraries and Beyond
Lesley S. J. Farmer 32
5. Marketing Public Libraries: An International Perspective
Deborah Lines Andersen and David F. Andersen 39
Part II. Strategy
6. Growing a Culture of Marketing: The Smith Library Experience
Rosalind M. Ram, Becky Lynn DeMartini, and Zoia Zeresa
Adam-Falevai 49
7. Establishing the Library in the Cultural Fabric of the Community:
Ten Tips for Linking the Library to the World
Barry K. Miller 56
8. Community Outreach at the Goddard Space Flight Center Library
Kathleen Monaghan, Ann Marland Dash, and Bridget Burns 63
Part III. Finding Resources
9. Low Cost/No Cost, High Reward: Successful Programming in a
Difficult Economy
Paul S. Edwards 73
10. Marketing Small and Rural Public Libraries
Michelle A. McIntyre and Melinda Tanner 80
11. Marketing Our Library Through Charitable Causes
Anna Ercoli Schnitzer 88
12. Local Heroes Story time Generates Marketing Gold in Community
Partnerships
Elisabeth Newbold and June Engel 95
Part TV. Getting Recognized
13. Flaunt It If You ve Got It!
Karen J. Wanamaker 107
14. Your Own Best Advocate: How to Justify a Media Specialist s Position
Melissa Purcell 113
15. Successful Publicity for the 21st Century Library: Blending Traditional
Library Marketing with Recruitment to the Profession
Sheila Smyth 120
Part V. Media Matters
16. Gaining Coverage: Connecting and Communicating with the Media
Anna Cangialosi and Sara Wedell 129
17. Interacting with Other Entities Using Social Media
Michaela D. Willi Hooper and Emily Scharf 137
18. Blinding Glimpses of the Obvious: The Simple Things That Will
Unleash Your Library s Star Power
Joanne King 144
Part VI. Using Community Partnerships
19. Community Outreach: Downtown Scavenger Hunt and Business
Holiday Discounts
Mary Lou Carolan 153
20. The Why, What, Who, When, and How of Library Community
Partnerships
Jennifer L. Hopwood 159
21. Reaching Out to the Campus Community Through a Student
Advocacy Group
Cynthia M. Akers WTerri Pedersen Summey 166
Part VII. Event Planning and Implementation
22. Library Services Fair: Putting Friendly Faces with Valuable Services
Kaley Daniel and Kimberly Vardeman 175
23. Selective (and Subtle) Marketing of Library Instruction
Mark Aaron Polger and Karen Okamoto 183
24. Lions and Tigers and Fairs, Oh My!
Ramona Lucius 191
25. The Crabby Librarian: Community Icon and Social Media Star
Melanie A. Lyttle and Shawn D. Walsh 201
About the Contributors 209
Index 215
|
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| indexdate | 2024-12-24T02:38:56Z |
| institution | BVB |
| isbn | 9780786465439 |
| language | English |
| lccn | 2012004460 |
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| spellingShingle | Marketing your library tips and tools that work Libraries Marketing Libraries Public relations Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4006439-6 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Marketing your library tips and tools that work |
| title_auth | Marketing your library tips and tools that work |
| title_exact_search | Marketing your library tips and tools that work |
| title_full | Marketing your library tips and tools that work ed. by Carol Smallwood ... |
| title_fullStr | Marketing your library tips and tools that work ed. by Carol Smallwood ... |
| title_full_unstemmed | Marketing your library tips and tools that work ed. by Carol Smallwood ... |
| title_short | Marketing your library |
| title_sort | marketing your library tips and tools that work |
| title_sub | tips and tools that work |
| topic | Libraries Marketing Libraries Public relations Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Libraries Marketing Libraries Public relations Bibliothek Marketing Einführung |
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