The best digital marketing campaigns in the world mastering the art of customer engagement
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| Format: | Buch |
| Sprache: | English |
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London
Kogan Page
2011
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| 500 | |a Includes index. | ||
| 650 | 4 | |a Internet marketing |v Case studies | |
| 650 | 4 | |a Advertising campaigns |v Case studies | |
| 650 | 4 | |a Social media | |
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Datensatz im Suchindex
| _version_ | 1820159984080519168 |
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| adam_text |
Titel: The best digital marketing campaigns in the world
Autor: Ryan, Damian
Jahr: 2011
CONTENTS
Acknowledgements vii
Introduction 1
The rapid evolution of (digital) marketing n
Case study 1 Dockers 'pants dance' 25
Case study 2 The truth about smart 33
Case study 3 Doritos Hotel 626 37
Case study 4 Lynx Primal Instinct 45
Case study 5 Rage Against the Machine for Christmas number one 53
Case study 6 Pizza Hut iPhone application 59
Case study 7 The Photographic Adventures of Nick Turpin 65
Case study 8 TurboTax Super Status 71
Case study 9 The Spoonful 79
Case study 10 In an Absolut world 87
Case study 11 Wario Land 'Shake It' YouTube shake-up 91
Case study 12 WALL-E 97
Case study 13 The Best Job in the World 103
Case study 14 Star Trek 113
Case study 15 Shadow Napping 119
Case study 16 The Ozometer 125
Case study 17 Playing the City 133
Case study 18 Lost in Space 139
Case study 19 Online as it happens 147
Case study 20 The Ephemeral Museum 151
Case study 21 Pepsi Makes Your Day 157
Case study 22 12 cams create your rainbow 163
Case study 23 World Malaria Day Twitter war 167
Case study 24 Break the Cycle 175
Case study 25 Barack Obama 2008 presidential campaign -
the 15 swing states 181
Looking forward to a creative digital future 187
Index 199 |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/72 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| spelling | Ryan, Damian Verfasser aut The best digital marketing campaigns in the world mastering the art of customer engagement Damian Ryan and Calvin Jones London Kogan Page 2011 vi, 210 p. 22 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Internet marketing Case studies Advertising campaigns Case studies Social media Marketing Management Online-Marketing (DE-588)7706419-7 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Soziale Software (DE-588)7550143-0 s Marketing (DE-588)4037589-4 s Soziales Netzwerk (DE-588)4055762-5 s Online-Marketing (DE-588)7706419-7 s DE-604 Jones, Calvin Sonstige (DE-588)136969666 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024742760&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ryan, Damian The best digital marketing campaigns in the world mastering the art of customer engagement Internet marketing Case studies Advertising campaigns Case studies Social media Marketing Management Online-Marketing (DE-588)7706419-7 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4055762-5 (DE-588)4037589-4 (DE-588)7550143-0 (DE-588)4522595-3 |
| title | The best digital marketing campaigns in the world mastering the art of customer engagement |
| title_auth | The best digital marketing campaigns in the world mastering the art of customer engagement |
| title_exact_search | The best digital marketing campaigns in the world mastering the art of customer engagement |
| title_full | The best digital marketing campaigns in the world mastering the art of customer engagement Damian Ryan and Calvin Jones |
| title_fullStr | The best digital marketing campaigns in the world mastering the art of customer engagement Damian Ryan and Calvin Jones |
| title_full_unstemmed | The best digital marketing campaigns in the world mastering the art of customer engagement Damian Ryan and Calvin Jones |
| title_short | The best digital marketing campaigns in the world |
| title_sort | the best digital marketing campaigns in the world mastering the art of customer engagement |
| title_sub | mastering the art of customer engagement |
| topic | Internet marketing Case studies Advertising campaigns Case studies Social media Marketing Management Online-Marketing (DE-588)7706419-7 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Internet marketing Case studies Advertising campaigns Case studies Social media Marketing Management Online-Marketing Soziales Netzwerk Marketing Soziale Software Fallstudiensammlung |
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