Medien machen Marken eine Medientheorie des Marketing und des Konsums
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt am Main [u.a.]
Campus-Verl.
2010
|
| Schlagworte: | |
| Online-Zugang: | DE-188 Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV039855022 | ||
| 003 | DE-604 | ||
| 005 | 20200827 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 120131s2010 xx ad|| o|||| 00||| ger d | ||
| 020 | |a 9783593409986 |c Online |9 978-3-593-40998-6 | ||
| 035 | |a (OCoLC)699774732 | ||
| 035 | |a (DE-599)BVBBV039855022 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-1046 |a DE-1047 |a DE-863 |a DE-862 |a DE-188 | ||
| 082 | 0 | |a 658.827 | |
| 082 | 0 | |a 330 | |
| 084 | |a AP 14450 |0 (DE-625)6902: |2 rvk | ||
| 084 | |a AP 17400 |0 (DE-625)7007: |2 rvk | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a AP 17600 |0 (DE-625)7025: |2 rvk | ||
| 084 | |a 300 |2 sdnb | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a 330 |2 sdnb | ||
| 100 | 1 | |a Andree, Martin |d 1971- |e Verfasser |0 (DE-588)131798340 |4 aut | |
| 245 | 1 | 0 | |a Medien machen Marken |b eine Medientheorie des Marketing und des Konsums |c Martin Andree |
| 264 | 1 | |a Frankfurt am Main [u.a.] |b Campus-Verl. |c 2010 | |
| 300 | |a Online-Ressource (249 S.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-593-39267-7 |
| 856 | 4 | 0 | |u http://www.content-select.com/index.php?id=bib_view&ean=9783593409986 |x Aggregator |3 Volltext |
| 912 | |a ZDB-73-CVA | ||
| 912 | |a ZDB-73-CVB | ||
| 912 | |a ZDB-73-CVC | ||
| 940 | 1 | |q FAW_PDA_CVA_Kauf | |
| 940 | 1 | |q ZDB-73-CVB10 | |
| 942 | 1 | 1 | |c 658.827 |e 22/bsb |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024714687 | |
| 966 | e | |u http://www.content-select.com/index.php?id=bib_view&ean=9783593409986 |l DE-188 |p ZDB-73-CVB |q ZDB-73-CVB 2010 |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1819287250670714880 |
|---|---|
| any_adam_object | |
| author | Andree, Martin 1971- |
| author_GND | (DE-588)131798340 |
| author_facet | Andree, Martin 1971- |
| author_role | aut |
| author_sort | Andree, Martin 1971- |
| author_variant | m a ma |
| building | Verbundindex |
| bvnumber | BV039855022 |
| classification_rvk | AP 14450 AP 17400 QP 632 QP 624 AP 17600 |
| collection | ZDB-73-CVA ZDB-73-CVB ZDB-73-CVC |
| ctrlnum | (OCoLC)699774732 (DE-599)BVBBV039855022 |
| dewey-full | 658.827 330 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 658 - General management 330 - Economics |
| dewey-raw | 658.827 330 |
| dewey-search | 658.827 330 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services 330 - Economics |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01962nam a2200541 c 4500</leader><controlfield tag="001">BV039855022</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200827 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">120131s2010 xx ad|| o|||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783593409986</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-593-40998-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)699774732</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039855022</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">330</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 14450</subfield><subfield code="0">(DE-625)6902:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17400</subfield><subfield code="0">(DE-625)7007:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 632</subfield><subfield code="0">(DE-625)141918:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17600</subfield><subfield code="0">(DE-625)7025:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">300</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Andree, Martin</subfield><subfield code="d">1971-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131798340</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Medien machen Marken</subfield><subfield code="b">eine Medientheorie des Marketing und des Konsums</subfield><subfield code="c">Martin Andree</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Frankfurt am Main [u.a.]</subfield><subfield code="b">Campus-Verl.</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online-Ressource (249 S.)</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-593-39267-7</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.content-select.com/index.php?id=bib_view&ean=9783593409986</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-73-CVA</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-73-CVB</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-73-CVC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_CVA_Kauf</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-73-CVB10</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">658.827</subfield><subfield code="e">22/bsb</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024714687</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.content-select.com/index.php?id=bib_view&ean=9783593409986</subfield><subfield code="l">DE-188</subfield><subfield code="p">ZDB-73-CVB</subfield><subfield code="q">ZDB-73-CVB 2010</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV039855022 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T02:31:54Z |
| institution | BVB |
| isbn | 9783593409986 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024714687 |
| oclc_num | 699774732 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-188 |
| owner_facet | DE-1046 DE-1047 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-188 |
| physical | Online-Ressource (249 S.) Ill., graph. Darst. |
| psigel | ZDB-73-CVA ZDB-73-CVB ZDB-73-CVC FAW_PDA_CVA_Kauf ZDB-73-CVB10 ZDB-73-CVB ZDB-73-CVB 2010 |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Campus-Verl. |
| record_format | marc |
| spelling | Andree, Martin 1971- Verfasser (DE-588)131798340 aut Medien machen Marken eine Medientheorie des Marketing und des Konsums Martin Andree Frankfurt am Main [u.a.] Campus-Verl. 2010 Online-Ressource (249 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Massenmedien (DE-588)4037877-9 s b DE-604 Erscheint auch als Druck-Ausgabe 978-3-593-39267-7 http://www.content-select.com/index.php?id=bib_view&ean=9783593409986 Aggregator Volltext |
| spellingShingle | Andree, Martin 1971- Medien machen Marken eine Medientheorie des Marketing und des Konsums Markenpolitik (DE-588)4144679-3 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037877-9 |
| title | Medien machen Marken eine Medientheorie des Marketing und des Konsums |
| title_auth | Medien machen Marken eine Medientheorie des Marketing und des Konsums |
| title_exact_search | Medien machen Marken eine Medientheorie des Marketing und des Konsums |
| title_full | Medien machen Marken eine Medientheorie des Marketing und des Konsums Martin Andree |
| title_fullStr | Medien machen Marken eine Medientheorie des Marketing und des Konsums Martin Andree |
| title_full_unstemmed | Medien machen Marken eine Medientheorie des Marketing und des Konsums Martin Andree |
| title_short | Medien machen Marken |
| title_sort | medien machen marken eine medientheorie des marketing und des konsums |
| title_sub | eine Medientheorie des Marketing und des Konsums |
| topic | Markenpolitik (DE-588)4144679-3 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Markenpolitik Massenmedien |
| url | http://www.content-select.com/index.php?id=bib_view&ean=9783593409986 |
| work_keys_str_mv | AT andreemartin medienmachenmarkeneinemedientheoriedesmarketingunddeskonsums |