Marketing research an applied approach
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| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Pearson
2012
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
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MARC
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|---|---|---|---|
| 001 | BV039818384 | ||
| 003 | DE-604 | ||
| 005 | 20141023 | ||
| 007 | t| | ||
| 008 | 120119s2012 xx ad|| |||| 00||| eng d | ||
| 020 | |a 9780273725855 |9 978-0-273-72585-5 | ||
| 035 | |a (OCoLC)809148092 | ||
| 035 | |a (DE-599)OBVAC08860632 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-1043 |a DE-706 |a DE-473 |a DE-739 |a DE-898 |a DE-862 |a DE-Aug4 |a DE-573 |a DE-19 | ||
| 082 | 0 | |a 658.83 |2 23 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Malhotra, Naresh K. |e Verfasser |0 (DE-588)139970096 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b an applied approach |c Naresh K. Malhotra ; David F. Birks ; Peter Wills |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Harlow [u.a.] |b Pearson |c 2012 | |
| 300 | |a XXIII, 1037 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Forschungsmethode |0 (DE-588)4155046-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Forschungsmethode |0 (DE-588)4155046-8 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Birks, David F. |e Verfasser |0 (DE-588)1034627031 |4 aut | |
| 700 | 1 | |a Wills, Peter |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024678553 | |
Datensatz im Suchindex
| DE-19_call_number | 0500/QP 600 M249(4) |
|---|---|
| DE-19_location | 70 |
| DE-BY-UBM_katkey | 6107492 |
| DE-BY-UBM_media_number | 41624411960013 |
| _version_ | 1823057448762605568 |
| any_adam_object | |
| author | Malhotra, Naresh K. Birks, David F. Wills, Peter |
| author_GND | (DE-588)139970096 (DE-588)1034627031 |
| author_facet | Malhotra, Naresh K. Birks, David F. Wills, Peter |
| author_role | aut aut aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm d f b df dfb p w pw |
| building | Verbundindex |
| bvnumber | BV039818384 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)809148092 (DE-599)OBVAC08860632 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV039818384 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T17:57:29Z |
| institution | BVB |
| isbn | 9780273725855 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024678553 |
| oclc_num | 809148092 |
| open_access_boolean | |
| owner | DE-11 DE-1043 DE-706 DE-473 DE-BY-UBG DE-739 DE-898 DE-BY-UBR DE-862 DE-BY-FWS DE-Aug4 DE-573 DE-19 DE-BY-UBM |
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| physical | XXIII, 1037 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Malhotra, Naresh K. Birks, David F. Wills, Peter Marketing research an applied approach Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Forschungsmethode (DE-588)4155046-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4155046-8 (DE-588)4037589-4 |
| title | Marketing research an applied approach |
| title_auth | Marketing research an applied approach |
| title_exact_search | Marketing research an applied approach |
| title_full | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks ; Peter Wills |
| title_fullStr | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks ; Peter Wills |
| title_full_unstemmed | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks ; Peter Wills |
| title_short | Marketing research |
| title_sort | marketing research an applied approach |
| title_sub | an applied approach |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Forschungsmethode (DE-588)4155046-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marktforschung Marketingforschung Forschungsmethode Marketing |
| work_keys_str_mv | AT malhotranareshk marketingresearchanappliedapproach AT birksdavidf marketingresearchanappliedapproach AT willspeter marketingresearchanappliedapproach |