Legends in marketing: Philip Kotler Vol. 8 Broadening the concept and applications of marketing
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| Format: | Buch |
| Sprache: | English |
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Los Angeles, Calif. [u.a.]
SAGE
2012
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | Legends in marketing
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Legends in marketing: Philip Kotler |n Vol. 8 |p Broadening the concept and applications of marketing |c series ed.: Jagdish N. Sheth |
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|---|---|
| adam_text | Titel: Bd. 8. Legends in marketing. Broadening the concept and applications of marketing
Autor:
Jahr: 2012
Contents
Appendix of Sources ix
Timeline xv
Legends in Marketing xvii
Legends in Marketing: Philip Kotler xxi
Volume Introduction: Broadening the Concept and Application of Marketing-
Background and Overview by William L. Wilkie xxiii
1. Broadening the Concept of Marketing (with Sidney J. Levy) 1
2. Marketing Education for the 1970s 12
3. Beyond Marketing: The Furthering Concept (with Sidney J. Levy) 19
4. Education Problems and Marketing (with Bernard Dubois) 29
5. Third Sector Management-The Role of Marketing
(with Michael Murray) 49
6. Applying Marketing Theory to College Admissions 58
7. The Market for Personal Growth Services (with Lenore Borzak) 73
8. Educational Packagers: A Modest Proposal 84
9. Marketing and Public Relations: Should They Be Partners or Rivals?
(with William Mindak) 90
10. Marketing: A Definition for Community Colleges
(with Leslie A. Goldgehn) 104
11. Strategic Planning for Higher Education (with Patrick E. Murphy) 111
12. Business Marketing for Political Candidates (with Neil Kotler) 129
13. Dream Vacations: The Booming Market for Designed Experiences 144
14. How to Set the Hospitals Marketing Budget 152
15. Broadening the Concept of Marketing Still Further:
The Megamarketing Concept 158
16. The Marketing of Parochial Schooling Modeled as an Exchange
Process (with Bruce Wrenn) 172
17. What Does It Mean for Pastors to Adopt a Market Orientation?
(with Bruce Wrenn, Norman Shawchuck, and Gustave Rath) 185
18. How the Arts Can Prosper through Strategic Collaborations
(with Joanne Scheff) 199
19. Crisis in the Arts: The Marketing Response (with Joanne Scheff) 211
20. The Marketing of Leadership 235
21. Political Marketing: Generating Effective Candidates, Campaigns,
and Causes (with Neil Kotler) 241
22. Can Museums Be All Things to All People?: Missions, Goals,
and Marketing s Role (with Neil Kotler) 257
23. Alleviating Poverty: A Macro/Micro Marketing Perspective
(with Ned Roberto and Tony Leisner) 276
24. Marketing in the Public Sector: The Final Frontier
(with Nancy R. Lee) 288
25. Being Known or Being One of Many: The Need for Brand
Management for Business-to-Business (B2B) Companies
(with Waldemar Pfoertsch) 297
Perspectives of Other Scholars
26. Philip Kotler as Provocateur, Agent, and Champion
by Alan R. Andreasen 311
27. Social Marketing: Some Social and Marketing Reflections
by Gerald Zaltman 320
28. Philip Kotler, My Friend and Colleague by Sidney J. Levy 328
Reflections by Philip Kotler
29. The Role Played by the Broadening of Marketing Movement in
the History of Marketing Thought 335
About the Editors and Contributors 341
|
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-24T02:27:48Z |
| institution | BVB |
| language | English |
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| physical | XXXI, 343 S. |
| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | SAGE |
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| series2 | Legends in marketing |
| spellingShingle | Legends in marketing: Philip Kotler |
| title | Legends in marketing: Philip Kotler |
| title_auth | Legends in marketing: Philip Kotler |
| title_exact_search | Legends in marketing: Philip Kotler |
| title_full | Legends in marketing: Philip Kotler Vol. 8 Broadening the concept and applications of marketing series ed.: Jagdish N. Sheth |
| title_fullStr | Legends in marketing: Philip Kotler Vol. 8 Broadening the concept and applications of marketing series ed.: Jagdish N. Sheth |
| title_full_unstemmed | Legends in marketing: Philip Kotler Vol. 8 Broadening the concept and applications of marketing series ed.: Jagdish N. Sheth |
| title_short | Legends in marketing: Philip Kotler |
| title_sort | legends in marketing philip kotler broadening the concept and applications of marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581397&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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