The tanning of America how hip-hop created a culture that rewrote the rules of the new economy
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| Format: | Buch |
| Sprache: | English |
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New York
Gotham
2011
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| 245 | 1 | 0 | |a The tanning of America |b how hip-hop created a culture that rewrote the rules of the new economy |c Steve Stoute with Mim Eichler Rivas |
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| 500 | |a "<B>The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. </B> <BR><BR> "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z <BR><BR> "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West <BR><BR> When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyonc ̌for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. <BR><BR> <I>The Tanning of America</I> provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worl | ||
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| 650 | 4 | |a Hip-hop |z United States | |
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| 650 | 4 | |a Rap (Music) | |
| 650 | 4 | |a Hip-hop |x Economic aspects | |
| 650 | 4 | |a Hip-hop |x Social aspects | |
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| 700 | 1 | |a Rivas, Mim Eichler |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| id | DE-604.BV039700580 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:09:17Z |
| institution | BVB |
| isbn | 9781592404810 |
| language | English |
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| physical | XXX, 290 S. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Gotham |
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| spelling | Stoute, Steve Verfasser aut The tanning of America how hip-hop created a culture that rewrote the rules of the new economy Steve Stoute with Mim Eichler Rivas New York Gotham 2011 XXX, 290 S. txt rdacontent n rdamedia nc rdacarrier "<B>The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. </B> <BR><BR> "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z <BR><BR> "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West <BR><BR> When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyonc ̌for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. <BR><BR> <I>The Tanning of America</I> provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worl Gesellschaft Wirtschaft Marketing United States Hip-hop United States Consumers United States Rap (Music) Hip-hop Economic aspects Hip-hop Social aspects BUSINESS & ECONOMICS / Marketing / General bisacsh USA Rivas, Mim Eichler Sonstige oth |
| spellingShingle | Stoute, Steve The tanning of America how hip-hop created a culture that rewrote the rules of the new economy Gesellschaft Wirtschaft Marketing United States Hip-hop United States Consumers United States Rap (Music) Hip-hop Economic aspects Hip-hop Social aspects BUSINESS & ECONOMICS / Marketing / General bisacsh |
| title | The tanning of America how hip-hop created a culture that rewrote the rules of the new economy |
| title_auth | The tanning of America how hip-hop created a culture that rewrote the rules of the new economy |
| title_exact_search | The tanning of America how hip-hop created a culture that rewrote the rules of the new economy |
| title_full | The tanning of America how hip-hop created a culture that rewrote the rules of the new economy Steve Stoute with Mim Eichler Rivas |
| title_fullStr | The tanning of America how hip-hop created a culture that rewrote the rules of the new economy Steve Stoute with Mim Eichler Rivas |
| title_full_unstemmed | The tanning of America how hip-hop created a culture that rewrote the rules of the new economy Steve Stoute with Mim Eichler Rivas |
| title_short | The tanning of America |
| title_sort | the tanning of america how hip hop created a culture that rewrote the rules of the new economy |
| title_sub | how hip-hop created a culture that rewrote the rules of the new economy |
| topic | Gesellschaft Wirtschaft Marketing United States Hip-hop United States Consumers United States Rap (Music) Hip-hop Economic aspects Hip-hop Social aspects BUSINESS & ECONOMICS / Marketing / General bisacsh |
| topic_facet | Gesellschaft Wirtschaft Marketing United States Hip-hop United States Consumers United States Rap (Music) Hip-hop Economic aspects Hip-hop Social aspects BUSINESS & ECONOMICS / Marketing / General USA |
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