Basic marketing research integration of social media
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Pearson
2012
|
| Ausgabe: | 4. ed., internat. ed. |
| Schlagworte: | |
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MARC
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| 245 | 1 | 0 | |a Basic marketing research |b integration of social media |c Naresh K. Malhotra |
| 250 | |a 4. ed., internat. ed. | ||
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Datensatz im Suchindex
| _version_ | 1819286570186833922 |
|---|---|
| any_adam_object | |
| author | Malhotra, Naresh K. |
| author_GND | (DE-588)139970096 |
| author_facet | Malhotra, Naresh K. |
| author_role | aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm |
| building | Verbundindex |
| bvnumber | BV039588869 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)774145467 (DE-599)BVBBV039588869 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV039588869 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T02:21:13Z |
| institution | BVB |
| isbn | 9780132570183 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024440005 |
| oclc_num | 774145467 |
| open_access_boolean | |
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| physical | 672 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Pearson |
| record_format | marc |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Basic marketing research integration of social media Naresh K. Malhotra 4. ed., internat. ed. Boston, Mass. [u.a.] Pearson 2012 672 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s b DE-604 |
| spellingShingle | Malhotra, Naresh K. Basic marketing research integration of social media Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4123623-3 |
| title | Basic marketing research integration of social media |
| title_auth | Basic marketing research integration of social media |
| title_exact_search | Basic marketing research integration of social media |
| title_full | Basic marketing research integration of social media Naresh K. Malhotra |
| title_fullStr | Basic marketing research integration of social media Naresh K. Malhotra |
| title_full_unstemmed | Basic marketing research integration of social media Naresh K. Malhotra |
| title_short | Basic marketing research |
| title_sort | basic marketing research integration of social media |
| title_sub | integration of social media |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung Lehrbuch |
| work_keys_str_mv | AT malhotranareshk basicmarketingresearchintegrationofsocialmedia |