Online-Marketing
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Stiebner
2011
|
| Schriftenreihe: | Marketing Basics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
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MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV039554235 | ||
| 003 | DE-604 | ||
| 005 | 20120821 | ||
| 007 | t| | ||
| 008 | 110830s2011 gw ad|| |||| 00||| ger d | ||
| 015 | |a 11,N20 |2 dnb | ||
| 016 | 7 | |a 1011551705 |2 DE-101 | |
| 020 | |a 9783830714026 |c Pb. : EUR 29.90 (DE), EUR 30.70 (AT) |9 978-3-8307-1402-6 | ||
| 024 | 3 | |a 9783830714026 | |
| 028 | 5 | 2 | |a Best.-Nr.: 1402 |
| 035 | |a (OCoLC)780309344 | ||
| 035 | |a (DE-599)DNB1011551705 | ||
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| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Sheehan, Brian |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Online marketing |
| 245 | 1 | 0 | |a Online-Marketing |c Brian Sheehan |
| 264 | 1 | |a München |b Stiebner |c 2011 | |
| 300 | |a 183 S. |b Ill., graph. Darst. |c 230 mm x 160 mm, 480 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Marketing Basics | |
| 500 | |a Aus d. Engl. übers. | ||
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=3769799&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024406052 | |
Datensatz im Suchindex
| DE-19_call_number | 0001/8 11-6851 |
|---|---|
| DE-19_location | 0 |
| DE-BY-UBM_katkey | 4498377 |
| DE-BY-UBM_media_number | 41617033920014 |
| _version_ | 1823054830819606528 |
| adam_text | IMAGE 1
INHALTSVERZEICHNIS EINLEITUNG
EINLEITUNG 6
KAPITEL 1 DIE DIGITALE REVOLUTION DER MEDIEN 8
WAS IST DIE DIGITALE REVOLUTION? 10
WIE HAT DIE DIGITALE REVOLUTION DIE MEDIEN VERAENDERT? 14
WIE HAT DIE DIGITALE REVOLUTION DEN KONSUMENTEN BEEINFLUSST? 20
FALLSTUDIE: TELECOM NEW ZEALAND SETZT AUF MULTIMEDIA 28
FRAGEN UND UEBUNGEN 32
KAPITEL 2 SUCHMASCHINENMARKETING 3 4
IST SUCHE IM INTERNET WIRKLICH MARKETING? 3 6
VOM PUSH- ZUM PULL-MARKETING 4 0
FALLSTUDIE: GOOGLE VERSUS BING 4 4
FRAGEN UND UEBUNGEN 4 8
KAPITEL 3 E-COMMERCE UND E-BRANDING 50
DAS INTERNET ALS LADENFASSADE 52
DAS BRANDINGPOTENZIAL VON ONLINEMEDIEN 56
ERSTELLEN ERFOLGREICHER MARKENWEBSITES 5 8
RENTABILITAET (ROI) MESSEN 6 0
FALLSTUDIE: EBAY ENTWICKELT E-COMMERCE-COMMUNITYS 6 6
FRAGEN UND UEBUNGEN 70
KAPITEL 4 WERBUNG IM WEB 72
ANZEIGEN 74
DIE WERBEKREATIVITAET HINTER ANZEIGEN 78
E-MAIL-MARKETING 8 4
NEUE ANSAETZE FUER KREATIVE MEDIEN 8 6
WANN IST OFFLINE DER BESTE WEG, UM ONLINE ZU WERBEN? 9 0
FALLSTUDIE: BURGER KING WIRD ONLINEERNEUERER 92
FRAGEN UND UEBUNGEN 9 6
HTTP://D-NB.INFO/1011551705
IMAGE 2
KAPITEL 5
DAS SOZIALE WEB 9 8
DIE FUENFTE GEWALT? 100
SOZIALE NETZWERKE 108
SECOND LIFE UND MMORPGS 112
FALLSTUDIE: DER PRAESIDENTSCHAFTSWAHLKAMPF VON B A R A C K O B A M A 116
FRAGEN UND UEBUNGEN 118
KAPITEL 6 ONLINEANWENDUNGEN UND MOBILE MARKETING 120
CLOUD COMPUTING UND WIDGETS 122
MOBILFUNKMARKETING 124
FALLSTUDIE: ONLINE- UND MOBILE PROGRAMMIERUNG VON ESPN 132 FRAGEN UND
UEBUNGEN 136
KAPITEL 7 MESSWERTE UND ANALYTIK 138
WERTVOLLE INFORMATIONEN ODER INFORMATIONSFLUT? 140
ANALYSEN VERWERTBAR MACHEN 144
SCHWIERIGKEITEN BEI DER ONLINEMESSUNG 148
FALLSTUDIE: DOVE UND DAS VERFAHREN ZUR KOMMUNIKATIONSOPTIMIERUNG 150
FRAGEN UND UEBUNGEN 154
KAPITEL 8 ETHISCHE ANSAETZE 156
PERSOENLICHKEITSSCHUTZ 158
ONLINEMARKETING FUER KINDER 162
FALLSTUDIE: GEPPETTO UND VERANTWORTLICHES MARKETING FUER KINDER 166
FRAGEN UND UEBUNGEN 170
SCHLUSSGEDANKEN 172
DANKSAGUNG 173
REGISTER 174
BILDNACHWEIS 176
ETHIK IN DER ARBEITSWELT 177
|
| any_adam_object | 1 |
| author | Sheehan, Brian |
| author_facet | Sheehan, Brian |
| author_role | aut |
| author_sort | Sheehan, Brian |
| author_variant | b s bs |
| building | Verbundindex |
| bvnumber | BV039554235 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)780309344 (DE-599)DNB1011551705 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV039554235 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T17:28:01Z |
| institution | BVB |
| isbn | 9783830714026 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024406052 |
| oclc_num | 780309344 |
| open_access_boolean | |
| owner | DE-Aug4 DE-19 DE-BY-UBM DE-12 DE-525 DE-898 DE-BY-UBR DE-2070s DE-1043 DE-739 DE-859 DE-862 DE-BY-FWS DE-M347 |
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| physical | 183 S. Ill., graph. Darst. 230 mm x 160 mm, 480 g |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Stiebner |
| record_format | marc |
| series2 | Marketing Basics |
| spellingShingle | Sheehan, Brian Online-Marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Online-Marketing |
| title_alt | Online marketing |
| title_auth | Online-Marketing |
| title_exact_search | Online-Marketing |
| title_full | Online-Marketing Brian Sheehan |
| title_fullStr | Online-Marketing Brian Sheehan |
| title_full_unstemmed | Online-Marketing Brian Sheehan |
| title_short | Online-Marketing |
| title_sort | online marketing |
| topic | Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Online-Marketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3769799&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024406052&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sheehanbrian onlinemarketing |