Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Kerpen, Dave (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York u.a. McGraw-Hill 2011
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

MARC

LEADER 00000nam a2200000zc 4500
001 BV039132331
003 DE-604
005 20110819
007 t
008 110712s2011 xxuad|| |||| 00||| eng d
010 |a 2011008764 
020 |a 9780071762342  |c alk. paper  |9 978-0-07-176234-2 
020 |a 9780071769501  |c ebook  |9 978-0-07-176950-1 
035 |a (OCoLC)745501242 
035 |a (DE-599)BVBBV039132331 
040 |a DE-604  |b ger  |e aacr 
041 0 |a eng 
044 |a xxu  |c US 
049 |a DE-Aug4  |a DE-1050 
050 0 |a HF5415.1265 
082 0 |a 658.8/72 
084 |a QP 650  |0 (DE-625)141922:  |2 rvk 
100 1 |a Kerpen, Dave  |e Verfasser  |0 (DE-588)1083008951  |4 aut 
245 1 0 |a Likeable social media  |b how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)  |c Dave Kerpen 
264 1 |a New York u.a.  |b McGraw-Hill  |c 2011 
300 |a X, 260 S.  |b Ill., graph. Darst. 
336 |b txt  |2 rdacontent 
337 |b n  |2 rdamedia 
338 |b nc  |2 rdacarrier 
650 4 |a Internet marketing 
650 4 |a Online social networks 
650 4 |a Social media  |x Economic aspects 
650 4 |a Customer relations 
650 4 |a Branding (Marketing) 
650 0 7 |a Soziales Netzwerk  |0 (DE-588)4055762-5  |2 gnd  |9 rswk-swf 
650 0 7 |a Soziale Software  |0 (DE-588)7550143-0  |2 gnd  |9 rswk-swf 
689 0 0 |a Soziale Software  |0 (DE-588)7550143-0  |D s 
689 0 |5 DE-604 
689 1 0 |a Soziales Netzwerk  |0 (DE-588)4055762-5  |D s 
689 1 |5 DE-604 
856 4 2 |m HBZ Datenaustausch  |q application/pdf  |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024150628&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA  |3 Inhaltsverzeichnis 
999 |a oai:aleph.bib-bvb.de:BVB01-024150628 

Datensatz im Suchindex

_version_ 1804147968224264192
adam_text Titel: Likeable social media Autor: Kerpen, Dave Jahr: 2011 Contents Acknowledgments vii Introduction 1 CHAPTER 1 Listen First, and Never Stop Listening 13 CHAPTER 2 Way Beyond Women 25 to 54 : Define Your Target Audience Better than Ever 25 CHAPTER 3 Think-and Act-Like Your Consumer 39 CHAPTER 4 Invite Your Customers to Be Your First Fans 51 CHAPTER 5 Engage: Create True Dialogue with, and Between, Your Customers 63 CHAPTER 6 Respond Quickly to All Bad Comments 75 CHAPTER 7 Respond to the Good Comments, Too 85 CHAPTER 8 Be Authentic 95 CHAPTER 9 Be Honest and Transparent 107 CHAPTER 10 Should You Ask a Lot of Questions? 117 CHAPTER 11 Provide Value (Yes, for Free!) 129 CHAPTER 12 Share Stories (They re Your Social Currency!) 141 CHAPTER 13 Inspire Your Customers to Share Stories 153 CHAPTER 14 Integrate Social Media into the Entire Customer Experience 165 CHAPTER 15 Use Social Network Ads for Greater Impact 175 CHAPTER 16 Admit When You Screw Up, Then Leverage Your Mistakes 187 CHAPTER 17 Consistently Deliver Excitement, Surprise, and Delight 199 CHAPTER 18 Don t Sell! Just Make It Easy and Compelling for Customers to Buy 209 Conclusion: Just Be Likeable 221 Appendix: A Refresher Guide to the Social Networks That Matter Most 225 Notes 251 Index 253
any_adam_object 1
author Kerpen, Dave
author_GND (DE-588)1083008951
author_facet Kerpen, Dave
author_role aut
author_sort Kerpen, Dave
author_variant d k dk
building Verbundindex
bvnumber BV039132331
callnumber-first H - Social Science
callnumber-label HF5415
callnumber-raw HF5415.1265
callnumber-search HF5415.1265
callnumber-sort HF 45415.1265
callnumber-subject HF - Commerce
classification_rvk QP 650
ctrlnum (OCoLC)745501242
(DE-599)BVBBV039132331
dewey-full 658.8/72
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 658 - General management
dewey-raw 658.8/72
dewey-search 658.8/72
dewey-sort 3658.8 272
dewey-tens 650 - Management and auxiliary services
discipline Wirtschaftswissenschaften
format Book
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01803nam a2200469zc 4500</leader><controlfield tag="001">BV039132331</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110819 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110712s2011 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011008764</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071762342</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-0-07-176234-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071769501</subfield><subfield code="c">ebook</subfield><subfield code="9">978-0-07-176950-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)745501242</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039132331</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kerpen, Dave</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1083008951</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Likeable social media</subfield><subfield code="b">how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)</subfield><subfield code="c">Dave Kerpen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 260 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online social networks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=024150628&amp;sequence=000002&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024150628</subfield></datafield></record></collection>
id DE-604.BV039132331
illustrated Illustrated
indexdate 2024-07-09T23:59:40Z
institution BVB
isbn 9780071762342
9780071769501
language English
lccn 2011008764
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-024150628
oclc_num 745501242
open_access_boolean
owner DE-Aug4
DE-1050
owner_facet DE-Aug4
DE-1050
physical X, 260 S. Ill., graph. Darst.
publishDate 2011
publishDateSearch 2011
publishDateSort 2011
publisher McGraw-Hill
record_format marc
spelling Kerpen, Dave Verfasser (DE-588)1083008951 aut
Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) Dave Kerpen
New York u.a. McGraw-Hill 2011
X, 260 S. Ill., graph. Darst.
txt rdacontent
n rdamedia
nc rdacarrier
Internet marketing
Online social networks
Social media Economic aspects
Customer relations
Branding (Marketing)
Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf
Soziale Software (DE-588)7550143-0 gnd rswk-swf
Soziale Software (DE-588)7550143-0 s
DE-604
Soziales Netzwerk (DE-588)4055762-5 s
HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024150628&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle Kerpen, Dave
Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)
Internet marketing
Online social networks
Social media Economic aspects
Customer relations
Branding (Marketing)
Soziales Netzwerk (DE-588)4055762-5 gnd
Soziale Software (DE-588)7550143-0 gnd
subject_GND (DE-588)4055762-5
(DE-588)7550143-0
title Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)
title_auth Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)
title_exact_search Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)
title_full Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) Dave Kerpen
title_fullStr Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) Dave Kerpen
title_full_unstemmed Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) Dave Kerpen
title_short Likeable social media
title_sort likeable social media how to delight your customers create an irresistible brand and be generally amazing on facebook and other social networks
title_sub how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)
topic Internet marketing
Online social networks
Social media Economic aspects
Customer relations
Branding (Marketing)
Soziales Netzwerk (DE-588)4055762-5 gnd
Soziale Software (DE-588)7550143-0 gnd
topic_facet Internet marketing
Online social networks
Social media Economic aspects
Customer relations
Branding (Marketing)
Soziales Netzwerk
Soziale Software
url http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024150628&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv AT kerpendave likeablesocialmediahowtodelightyourcustomerscreateanirresistiblebrandandbegenerallyamazingonfacebookandothersocialnetworks