The future of global business a reader
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York, NY ; London
Routledge
2011
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| Ausgabe: | 1st publ. |
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a The future of global business |b a reader |c [edited by] Michael R. Czinkota ; Masaaki Kotabe ; Ilkka A. Ronkainen |
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Datensatz im Suchindex
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| adam_text | Titel: The future of global business
Autor: Czinkota, Michael R.
Jahr: 2011
Table of Contents
About the Editors xiv
1. Role of Research in International Marketing 1
1.1 Czinkota; Michael R. and Ilkka A. Ronkainen, An
International Marketing Manifesto/ Journal of International
Marketing 11,1, 2003, 13-27. 3
1.2 Czinkota, Michael R. and A. Coskun Samli, The
Remarkable Performance of International Marketing in
the Second Half of the 20th Century, European Business
Review, 19, 4, 2007, 316-331. 21
1.3 Czinkota, Michael R., Freedom and International Marketing:
Janis Joplin s Candidacy as Patron of the Field, Thunderbird
International Business Review, January-February 2005, 1-13. 44
1.4 Czinkota, Michael R., Academic Freedom for All in Higher
Education: The Role of the General Agreement on Trade in
Services, Journal of World Business, 41, 2, 2006, 149-160. 58
1.5 Czinkota, Michael R., International Information Cross-
Fertilization in Marketing: An Empirical Assessment,
European Journal of Marketing, 34, 15, 2000, 1305-1314.
Winner, Article of the Year Award. 83
1.6 Czinkota, Michael R. and Ilkka A. Ronkainen, Trends and
Indications in International Business: Topics for Future
Research, Management International Review, April 2009. 96
1.7 Kotabe, Masaaki and Crystal X. Jiang, Contemporary
Research Trends in International Marketing: The 2000s,
in Alan Rugman, ed., Oxford Handbook of International
Business, 2nd ed., Oxford: Oxford University Press, 2008,
447-501. 119
2. Competition from Emerging Markets 193
2.1 Malik, Omar R. and Masaaki Kotabe, Dynamic Capabilities,
Government Policies, and Performance in Firms from
Emerging Economies: Evidence from India and Pakistan,
Journal of Management Studies, 2009. 195
2.2 Gao, Gerald Y., Janet Y. Murray, Masaaki Kotabe, and
Jiangyong Lu, A Strategy Tripod Perspective on Export
Behaviors: Evidence from Domestic and Foreign Firms
Based in an Emerging Economy, Journal of International
Business Studies, 39, 2009. 239
2.3 Aulakh, Preet S., Masaaki Kotabe, and Hildy Teegen,
Export Strategies and Performance of Firms from
Emerging Economies: Evidence from Brazil, Chile, and
Mexico, Academy of Management Journal, 43 (3), 2000,
342-361. 279
2.4 Aulakh, Preet S. and Masaaki Kotabe, Institutional
Changes and Organizational Transformation in Developing
Economies, Journal of International Management, 14
(September), 2008, 209-216. 322
3. Marketing Mix 341
3.1 Dimofte, Claudiu V., Johny K. Johansson, and Ilkka A.
Ronkainen, Cognitive and Affective Reactions of U.S.
Consumers to Global Brands, Journal of International
Marketing, 16, 4, December 2008. 343
3.2 Czinkota, Michael R. and Masaaki Kotabe, Entering the
Japanese Market: A Reassessment of Foreign Firms Entry
and Distribution Strategies, Industrial Marketing
Management, 29, November 2000, 483-491. 372
3.3 Swan, K. Scott, Masaaki Kotabe, and Brent B. Allred,
Exploring Robust Design Capabilities, Their Role in
Creating Global Products, and Their Relationship to Firm
Performance, Journal of Product Innovation Management,
22, 2, March 2005, 144-164. 388
3.4 Clark, Terry, Masaaki Kotabe, and Dan Rajaratnam,
Exchange Rate Pass-Through and International Pricing
Strategy: A Conceptual Framework and Research
Propositions, Journal of International Business Studies, 30,
Second Quarter, 1999, 249-268. 432
3.5 Genctiirk, Esra F. and Masaaki Kotabe, The Effect of Export
Assistance Program Usage on Export Performance:
A Contingency Explanation, Journal of International
Marketing, 9, 2, 2001, 51-72. 459
4. Global Sourcing and Supply Chain Management 487
4.1 Czinkota, Michael R., An Analysis of the Global Position
of U.S. Manufacturing, Thunderbird International Business
Review, October 2003: 505-519. 489
4.2 Kotabe, Masaaki, Michael J. Mol, and Sonia Ketkar, An
Evolutionary Stage Model of Outsourcing and Competence
Destruction: A Triad Comparison of the Consumer
Electronics Industry, Management International Review,
48, 1, 2008, 65-93. 504
4.3 Kotabe, Masaaki, Michael J. Mol, and Janet Y. Murray,
Outsourcing, Performance, and the Role of E-Commerce:
A Dynamic Perspective, Industrial Marketing Management,
37, 1, 2008, 37-45. 546
4.4 Murray, Janet Y., Masaaki Kotabe, and Joe Nan Zhou,
Strategic Alliance-Based Sourcing and Market Performance:
Evidence from Foreign Firms Operating in China, Journal
of International Business Studies, 36, 2, March 2005,
187-208. 568
5. Emerging Issues 615
5.1 Czinkota, Michael R., Gary A. Knight, Peter W. Liesch,
and John Steen, Positioning Terrorism in Management and
Marketing: Research Propositions Journal of International
Management, 11, 2005, 581-604. 617
5.2 Czinkota, Michael R., David A. Grossman, Rajshekhar
G. Javalgi, and Nicholas Nugent, Foreign Market Entry
Mode of Service Firms: The Case of U.S. MBA Programs,
Journal of World Business, forthcoming. 655
5.3 Czinkota, Michael R., How Government Can Help
Increase U.S. Export Performance: Testimony Before the
House Committee on Small Business. 688
5.4 Kotabe, Masaaki and Crystal X. Jiang, Three Dimensional:
The Markets of Japan, Korea, and China are Far from
Homogeneous, Marketing Management, 15, 2, 2006,
39-43. 697
5.5 Kotabe, Masaaki, Srini S. Srinivasan, and Preet S. Aulakh,
Multinationality and Firm Performance: The Moderating
Role of R D and Marketing Capabilities, Journal of
International Business Studies, 33, 1, 2002, 79-97. 709
Index 734
|
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| discipline | Wirtschaftswissenschaften |
| edition | 1st publ. |
| format | Book |
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| spellingShingle | The future of global business a reader Multinationales Unternehmen Export marketing International business enterprises International trade Auslandsgeschäft (DE-588)4003763-0 gnd Global Sourcing (DE-588)4503315-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
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| title | The future of global business a reader |
| title_auth | The future of global business a reader |
| title_exact_search | The future of global business a reader |
| title_full | The future of global business a reader [edited by] Michael R. Czinkota ; Masaaki Kotabe ; Ilkka A. Ronkainen |
| title_fullStr | The future of global business a reader [edited by] Michael R. Czinkota ; Masaaki Kotabe ; Ilkka A. Ronkainen |
| title_full_unstemmed | The future of global business a reader [edited by] Michael R. Czinkota ; Masaaki Kotabe ; Ilkka A. Ronkainen |
| title_short | The future of global business |
| title_sort | the future of global business a reader |
| title_sub | a reader |
| topic | Multinationales Unternehmen Export marketing International business enterprises International trade Auslandsgeschäft (DE-588)4003763-0 gnd Global Sourcing (DE-588)4503315-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises International trade Auslandsgeschäft Global Sourcing Internationales Marketing Aufsatzsammlung |
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