Mass customization an exploration of European characteristics
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Heidelberg [u.a.]
Springer
2011
|
| Schriftenreihe: | SpringerBriefs in Business
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| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Mass customization |b an exploration of European characteristics |c Paolo Coletti ; Thomas Aichner |
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Datensatz im Suchindex
| DE-BY-UBR_call_number | 40/QP 620 C694 |
|---|---|
| DE-BY-UBR_katkey | 4766098 |
| DE-BY-UBR_location | 40 |
| DE-BY-UBR_media_number | 069038868451 |
| _version_ | 1822747063036674048 |
| adam_text | IMAGE 1
CONTENTS
1 THE NEED FOR PERSONALISATION 1
1 .1 THE EVOLUTION OF NEEDS 1
1.2 TREND IN PRODUCT VARIETY 13
1.3 EMERGENCE OF MASS CUSTOMIZATION 15
1.3.1 COMPETENCIES 18
1.3.2 TRANSITION AND IMPLEMENTATION 19
REFERENCES : 21
2 MASS CUSTOMIZATION 23
2.1 DIFFERENT PERSPECTIVE TO MASS CUSTOMIZATION 23
2.2 ELECTRONIC MASS CUSTOMIZATION 30
2.3 MASS CUSTOMIZATION STRATEGIES 33
2.3.1 A DEMONSTRATIVE MODEL FOR CUSTOMIZED ASSEMBLY 37 REFERENCES 40
3 EMPIRICAL INVESTIGATION 41
3.1 SAMPLE AND METHODOLOGY 41
3.2 FACTORS IMPACTING CONSUMERS BEHAVIOUR 43
3.2.1 PRICES AND AVAILABILITY 44
3.2.2 PERSONALISATION INTENTION 45
3.2.3 TIME 47
3.2.4 BRAND 49
REFERENCES 50
4 CONCLUSIONS 51
4.1 THE ROLE OF STORES FOR MASS CUSTOMIZED PRODUCTS 54
REFERENCES 54
APPENDIX I: SURVEY S QUESTIONS 57
APPENDIX II: ENGLISH QUESTIONNAIRE 63
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1009117823
DIGITALISIERT DURCH
IMAGE 2
X CONTENTS
APPENDIX III: GERMAN QUESTIONNAIRE 67
APPENDIX IV: ITALIAN QUESTIONNAIRE 71
APPENDIX V: QUESTIONNAIRE S ANSWERS 75
|
| any_adam_object | 1 |
| author | Coletti, Paolo Aichner, Thomas 1984- |
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| author_role | aut aut |
| author_sort | Coletti, Paolo |
| author_variant | p c pc t a ta |
| building | Verbundindex |
| bvnumber | BV037182433 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)706940162 (DE-599)DNB1009117823 |
| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV037182433 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T00:19:31Z |
| institution | BVB |
| isbn | 3642183891 9783642183898 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021097019 |
| oclc_num | 706940162 |
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| physical | X, 80 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Springer |
| record_format | marc |
| series2 | SpringerBriefs in Business |
| spellingShingle | Coletti, Paolo Aichner, Thomas 1984- Mass customization an exploration of European characteristics Mass Customization (DE-588)4460479-8 gnd |
| subject_GND | (DE-588)4460479-8 |
| title | Mass customization an exploration of European characteristics |
| title_auth | Mass customization an exploration of European characteristics |
| title_exact_search | Mass customization an exploration of European characteristics |
| title_full | Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner |
| title_fullStr | Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner |
| title_full_unstemmed | Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner |
| title_short | Mass customization |
| title_sort | mass customization an exploration of european characteristics |
| title_sub | an exploration of European characteristics |
| topic | Mass Customization (DE-588)4460479-8 gnd |
| topic_facet | Mass Customization |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3639526&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021097019&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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