Business-to-business marketing 1 Introducing B2B marketing
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2011
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| Schriftenreihe: | SAGE library in marketing
SAGE library in marketing |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Business-to-business marketing |n 1 |p Introducing B2B marketing |c ed. by Nick Ellis ... |
| 264 | 1 | |a Los Angeles [u.a.] |b SAGE |c 2011 | |
| 300 | |a XLVI, 283 S. |b graph. Darst. | ||
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| 490 | 0 | |a SAGE library in marketing | |
| 490 | 0 | |a SAGE library in marketing | |
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Datensatz im Suchindex
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|---|---|
| DE-BY-UBR_katkey | 4710234 |
| DE-BY-UBR_location | 40 |
| DE-BY-UBR_media_number | 069038862853 |
| _version_ | 1822726219177656320 |
| adam_text | Contents
Appendix
of Sources
xi
Editors
Introduction
Nick EllL·, Mark Tadajewski and Andrew Pressey xxi
Volume I: Introducing B2B
Marketing
1.
The Parameters of B2B
Marketing
1.1
The Scope ofB2B
Marketing
1.
Trappings vs. Substance in Industrial
Marketing
З
В.
Charles
Ames
2.
What Is Business and Industrial Marketing?
21
Ernest
F. Cooke
3.
Levels of Analysis in Business-to-Business Marketing
35
Ricky Wilke and Thomas
Ritter
1.2
Foundational Work in B2B Marketing
4.
Selling as a Dyadic
Relationslup
-
A New Approach
57
F.B. Evans
5.
Historical Evolution of the Purchasing Function
67
Harold E. Fearon
6.
The Industrial Buyer
85
Howard T. Lewis
1.3
Legal foundations and Boundaries of B2B Marketing
7.
The Antitrust Implications of Relationship Marketing
95
Renée
J.
Fontenot and Michael R. Hyman
8.
Ethical and Legal Foundations of Relational
Marketing Exchanges
115
Gregory T. Gundlach and Patrick E. Murphy
9.
Rethinking the Emergence of Relationship Marketing
141
Mark Tadajewski and Michael
Saren
2.
Organizational Buying Behaviour
2.1
Foundational Work in OBB
10.
The Buying Center: Structure and Interaction Patterns
167
Wesley J. Johnston and Thomas V.
Bonoma
11.
The Industrial Purchasing Decision as a Political Process
189
Andrew M. Pettigrew
vi
Contents
12.
A General
Model for Understanding Organizational
Buying Behavior
207
Frederick E. Webster, Jr and Yoram Wind
2.2
Later
Perspectives
on OBB
13.
Managing Interfaces with Suppliers
223
LuL·
Araújo,
Anna
Dubois
and Lars-Erik Gadde
14.
Socially Responsible Organizational Buying: How Can
Stakeholders Dictate Purchasing Policies?
239
Isabelle
Maignan and Debbie Thome McAtister
15.
The Effect of Perceived Personal Consequences on
Participation and Influence in Organizational Buying
263
Daniel H. McQuiston and Peter
Λ
Dickson
|
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| id | DE-604.BV036771118 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T00:13:05Z |
| institution | BVB |
| isbn | 9781849205467 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020687978 |
| oclc_num | 705963784 |
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| physical | XLVI, 283 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | SAGE |
| record_format | marc |
| series2 | SAGE library in marketing |
| spellingShingle | Business-to-business marketing |
| title | Business-to-business marketing |
| title_auth | Business-to-business marketing |
| title_exact_search | Business-to-business marketing |
| title_full | Business-to-business marketing 1 Introducing B2B marketing ed. by Nick Ellis ... |
| title_fullStr | Business-to-business marketing 1 Introducing B2B marketing ed. by Nick Ellis ... |
| title_full_unstemmed | Business-to-business marketing 1 Introducing B2B marketing ed. by Nick Ellis ... |
| title_short | Business-to-business marketing |
| title_sort | business to business marketing introducing b2b marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020687978&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV036771084 |
| work_keys_str_mv | AT ellisnick businesstobusinessmarketing1 |