Social networking for business choosing the right tools and resources to fit your needs
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J.
Wharton School Pub.
2010
|
| Ausgabe: | [Nachdr.] |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 007 | t| | ||
| 008 | 101028s2010 xxu |||| 00||| eng d | ||
| 010 | |a 2009035891 | ||
| 020 | |a 9780132357791 |c hardback : alk. paper |9 978-0-13-235779-1 | ||
| 020 | |a 0132357798 |c hardback : alk. paper |9 0-13-235779-8 | ||
| 035 | |a (OCoLC)705934368 | ||
| 035 | |a (DE-599)BVBBV036745774 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Shah, Rawn |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social networking for business |b choosing the right tools and resources to fit your needs |c Rawn Shah |
| 250 | |a [Nachdr.] | ||
| 264 | 1 | |a Upper Saddle River, N.J. |b Wharton School Pub. |c 2010 | |
| 300 | |a xv, 171 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 650 | 4 | |a Führung | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business enterprises |x Computer networks | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Computer software |x Development | |
| 650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |D s |
| 689 | 0 | 2 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020663140&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020663140 | |
Datensatz im Suchindex
| _version_ | 1820159955129335808 |
|---|---|
| adam_text |
Contents
at a Glance
About the Author
.xiv
Chapter
1
Social Computing on the Ascent
.1
Chapter
2
Sharing a Social Experience
.11
Chapter
3
Leadership in Social Environments
.25
Chapter
4
Social Tasks: Collaborating on Ideas
.45
Chapter
5
Social Tasks: Creating and Managing
Information
.61
Chapter
6
Social Ecosystems and Domains
.75
Chapter
7
Building a Social Culture
.85
Chapter
8
Engaging and Encouraging Members
. .101
Chapter
9
Community and Social Experience
Management
.119
Chapter
10
Measuring Social Environments
.139
Chapter
11
Social Computing Value
.153
Index
.163
Contents
Acknowledgments
.xiii
About the Author
.xiv
Chapter
1
Social Computing on the Ascent
.1
Reshaping the Way We Work
.5
Integrating into Business Processes
and Activities
.8
Summary
.9
Chapter
2
Sharing a Social Experience
.11
Modeling Social Experiences
.17
Different Experiences for a
Complex World
.21
Summary
.23
Chapter
3
Leadership in Social Environments
.25
Governance and Leadership Models
.28
A Selection of Leadership Models
.29
The Centralized Models
.29
The Delegated Model
.32
The Representative Model
.34
The Starfish Model
.35
The Swarm Model
.36
Choosing a Leadership Model
.37
Leaders and Influencers
.40
Summary
.42
Chapter
4
Social Tasks: Collaborating on Ideas
.45
The Structure of Social Tasks
.46
Identifying Beneficiaries
.47
Describing the Form of Aggregation
.48
Building a Template for a Task
.49
x
Social Networking for Business
Different Models of Social Tasks
.49
Idea Generation
.50
Codevelopment
.53
Finding People
.58
Summary
.60
Chapter
5
Social Tasks: Creating and Managing
Information
.61
Recommendations and Reviews
.61
Reviews
.62
Direct Social Recommendations
.63
Derived Social Recommendations
.65
Creating and Categorizing Information
.66
Sharing Collections
.67
Folksonomies and Social Tagging
.68
Direct Social Content Creation
.70
Derived Social Content Generation
.71
Filtering Information
.72
Social Q&A Systems
.73
Summary
.74
Chapter
6
Social Ecosystems and Domains
.75
Grouping Instances
.75
Grouping Tools
.77
Grouping Audiences into Domains
.78
Who in the Organization Should Run
the Social Environment?
.81
Summary
.83
Chapter
7
Building a Social Culture
.85
Defining a Culture for a Social Environment
. 86
Ideology and Values
.87
Behavior and Rituals
.88
Imagery
.90
Storytelling
.92
Culture and Maturity of Social
Environments
.93
Contents
xi
The Cultural Impact of Social Architecture
.94
How Social Experience Models Impact
Culture
.94
How Social Leadership Models Impact
Culture
.97
How Social Tasks Impact Cultural Values
. 99
Summary
.99
Chapter
8
Engaging and Encouraging Members
. . .101
Belonging and Commitment
.101
Creating a Model for Identifying
Commitment
.103
Maturing over a Lifecycle
.108
Programs to Grow or Encourage Your Social
Group
.112
Membership Reward Programs
.112
Recruiting Evangelists and Advocates
.114
Member Training and Mentoring
Programs
.116
Summary
.117
Chapter
9
Community and Social Experience
Management
.119
The Value and Characteristics of
a Community Manager
.120
Personality Traits and Habits
.125
Where Do Community Managers Fit in an
Organization?
.127
Community Manager Tasks and
Responsibilities
.129
Member and Relationship Development
. . . 129
Topic and Activity Development
.132
Administrative Tasks
.133
Communications and Promotion
.135
Business Development
.136
Summary
.137
xii
Social Networking for Business
Chapter
10
Measuring Social Environments
.139
What Can You Measure?
.140
Dimensions of Measurement
.143
Types of Metrics
.144
Metrics and Social Experiences
.147
Measurement Mechanisms and Methods
.149
Quantitative Analytic Measurement
Mechanisms
.149
Qualitative Measurement through Surveys
and Interviews
.150
Summary
.152
Chapter
11
Social Computing Value
.153
Defining the Structure of a Social
Environment
.154
Choosing a Social Experience
.154
Setting a Social Leadership Model
.156
Defining a Social Task
.157
Grouping Experiences and Identifying the
Audience Domain
.159
Cultural Forces Shaping Social Environments
. . 160
Social Computing and Business Strategy
.161
Index
.163 |
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| discipline | Informatik Wirtschaftswissenschaften |
| edition | [Nachdr.] |
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| id | DE-604.BV036745774 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-02T17:43:19Z |
| institution | BVB |
| isbn | 9780132357791 0132357798 |
| language | English |
| lccn | 2009035891 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020663140 |
| oclc_num | 705934368 |
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| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | xv, 171 S. 24 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wharton School Pub. |
| record_format | marc |
| spelling | Shah, Rawn Verfasser aut Social networking for business choosing the right tools and resources to fit your needs Rawn Shah [Nachdr.] Upper Saddle River, N.J. Wharton School Pub. 2010 xv, 171 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Führung Unternehmen Business enterprises Computer networks Leadership Computer software Development Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Soziales Netzwerk (DE-588)4055762-5 s Social Media (DE-588)4639271-3 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020663140&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Shah, Rawn Social networking for business choosing the right tools and resources to fit your needs Führung Unternehmen Business enterprises Computer networks Leadership Computer software Development Soziales Netzwerk (DE-588)4055762-5 gnd Unternehmen (DE-588)4061963-1 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4055762-5 (DE-588)4061963-1 (DE-588)4639271-3 |
| title | Social networking for business choosing the right tools and resources to fit your needs |
| title_auth | Social networking for business choosing the right tools and resources to fit your needs |
| title_exact_search | Social networking for business choosing the right tools and resources to fit your needs |
| title_full | Social networking for business choosing the right tools and resources to fit your needs Rawn Shah |
| title_fullStr | Social networking for business choosing the right tools and resources to fit your needs Rawn Shah |
| title_full_unstemmed | Social networking for business choosing the right tools and resources to fit your needs Rawn Shah |
| title_short | Social networking for business |
| title_sort | social networking for business choosing the right tools and resources to fit your needs |
| title_sub | choosing the right tools and resources to fit your needs |
| topic | Führung Unternehmen Business enterprises Computer networks Leadership Computer software Development Soziales Netzwerk (DE-588)4055762-5 gnd Unternehmen (DE-588)4061963-1 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Führung Unternehmen Business enterprises Computer networks Leadership Computer software Development Soziales Netzwerk Social Media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020663140&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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