The savvy musician building a career, earning a living & making a difference
From the Publisher: So you're talented, well trained, and passionate about music. What next? The professional marketplace is flooded with outstanding musicians, forced to compete for a shrinking number of "traditional" opportunities. The Savvy Musician helps balance three overriding a...
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| Format: | Buch |
| Sprache: | English |
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Pittsburgh, PA
Helius Press
2010
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| 500 | |a Includes bibliographical references (p. 323-330) and indexes | ||
| 500 | |a So you want to be a musician? -- The entrepreneurial mindset -- Minding your business -- Marketing is everything -- Print materials that scream success -- Pounding the virtual pavement -- The new recording paradigm -- Extraordinary people skills -- Personal finance for musicians -- Nice work if you can get it -- Funding your dreams -- Outstanding performance plus -- Artistry & relevance -- Leaving a legacy | ||
| 520 | |a From the Publisher: So you're talented, well trained, and passionate about music. What next? The professional marketplace is flooded with outstanding musicians, forced to compete for a shrinking number of "traditional" opportunities. The Savvy Musician helps balance three overriding aspects of your professional musical life: (1) building a career, (2) earning a living, and (3) making a difference. Filled with clearly articulated concepts, detailed strategies, and 165 vignettes about actual musicians working to create a meaningful and prosperous career, this book examines critical elements often overlooked or misunderstood by musicians, and helps you take control of your career. Discover how to build an immediately recognizable "brand," capitalize on technology-from Internet tools to the new recording paradigm, expand your network, and raise money to fund your dreams. The Savvy Musician is an invaluable resource for performers, composers, educators, students, administrators, industry employees, and others interested in a thriving musical future | ||
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| 650 | 4 | |a Music / Economic aspects | |
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Datensatz im Suchindex
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| adam_text | Can-
űntxoáuction
SO YOU WANT TO BE A MUSICIAN?
Are there Too Many Musicians
? ·
Three Questions
&
a Smart Move
From Talented to Savvy
·
About this Book
7
THE ENTREPRENEURIAL MINDSET
10
I Thinking Like an Entrepreneur
Why be Entrepreneurial?
·
An Entrepreneurial Existence
Dreaming the Dream
·
Evaluating Your Skills
·
Mapping Your Goals
17
| An Entrepreneur s How-To Guide
How to Create Opportunity
·
How to Become Famous
How to Get Lucky
·
How to Make Your Work Stand Out
How to Build an Empire
·
How to Change the World
How to Deal with Rejection
·
How to Become Excellent
29
| CkajptLi
2
MINDING YOUR BUSINESS
31
I Inventing Products that Succeed
Sample Products
·
Identifying Your Audience
·
Focus on Benefits
Distinguishing Your Product
·
Content vs. Presentation
39
| Building Your Brand
Choosing a Name
·
Slogan
&
Logo
·
Conveying an Image
43
| Writing the Business Plan
Rationale
·
Drafting an Effective Plan
·
Split Personality
49 !
CkafitLX
3
MARKETING
IS EVERYTHING
51
1 Marketing Overview
Reaching Your Audience
·
Multiple Streams
·
Timeline
Budget
·
Are There Any Guarantees?
56
ţ
Techniques
&
Strategies
Advertising
·
Permission Marketing
·
Customer Service
Generating a Buzz
·
Referrals
·
Free Services
·
Mementos
61
1 Mainstream Media
Types of Coverage
·
Opportunities
·
Workingwith the Media
On Becoming Newsworthy
·
News Releases
·
Attracting Critics
Unleashing Your Marketing Genius
73
|
C&aţdLx
ą
PRINT MATERIALS THAT SCREAM SUCCESS
75
¡
Essentials
The Writing
·
The Look
78
| Promotional Vehicles
Bios
·
Publicity Photos
·
Resumes
·
Curriculum
Vitae
Other Promotional Tools
·
Press Kits
·
A Changing World
91
|
СкаЏвг
5
POUNDING THE VIRTUAL PAVEMENT
93
1 Marketing on the Internet
The Entrepreneur
s
Internet
·
Web Presence
94
1 Your Primary Website
Why You Must Have a Website
·
Logistics
·
What Really Matters
Content
.
Presentation
*
Checking Functionality
Attracting Attention
103
I Expanding Web Presence
Social Networking Sites
·
Video-Sharing Sites
·
Organization Sites
Blogging
·
Web-Based Media
·
Web Calendars
Internet Registries
·
Links
108
| Internet Communication
E-mail
·
Response
·
Keeping Fans Engaged
The Internet as a Resource
113
| ChatxtLi
6
THE NEW RECORDING PARADIGM
114
| State of the Industry
Things Sure Ain t What they Used to Be...
...So Here s What they Are Now
119
| The Business of Recording
Paying Recording Artists
·
The Record Label Conundrum
Go-It-Alone
·
Off-line Sales
·
Web-Based Distribution
Reviews
&
Radio
129
| Generating the Product
Demos
·
Commercial Releases
·
What to Record
Packaging
&
Duplication
·
Copyright
&
Licensing
Peering into the Future
137
|
CkatńŁi
7
EXTRAORDINARY PEOPLE SKILLS
138
| Savvy Rules of Engagement
141
| Networking
Why Your Network is Important
·
Defining Your Network
Growing four Network
·
Contact Lists
·
Staying Current
149
1 Getting Results
Cold Calling*
·
Working Your Network
·
Follow Through
153
| Being a Good Community Member
155
i
CfiaJfavi S
PERSONAL FINANCE
FOR MUSICIANS
158
1
Your
Financial Plan
159
1
Earning
Music Jobs
·
Self-Employment
·
Merchandizing
·
Awards
Royalties
·
Non-Music Income
·
Fees
·
Contracts
165 1
Spending
Where is Your Money Going?
·
A Word ofCaution about Debt
Taxes
·
Health Insurance
173
| Saving
Investing Basics
·
What to Do with Savings
Investing in Your Career
177
1 There s No Place Like Home (Is There?)
179
|
сИгајпгг
Ç
NICE WORK IF YOU CAN GET IT, PART
1
181
j
Freelance Performance
Basics
·
Opportunities
·
Contractors
&
Booking Agents
Getting Gigs
·
Getting More Gigs
·
Manager vs. Self-Managed
How Management Works
· 13
Steps to Booking Concerts
Some Thoughts on Touring
·
Ensemble Models
·
Musicians Unions
199
1 Performers as Educators
Basics
·
Opportunities
·
Lining Up Educational Work
Designing Workshops
·
Engaging Activities
207 !
CliaţitLX
to
NICE WORK IF YOU CAN GIT IT, PART
2
2°81 Composing
&
Arranging
ς
in>*k°P?OrtUiVities
*
Commissions
·
Working with a Publisher
belŕ-Publishing
·
Acquiring Performances
·
Performance Royalties
218
I Private Teaching
Basics
·
Setting Up Shop
·
Recruitment
·
More than Just Lessons
Expanding the Business
·
Other Freelance Teaching
224
| Additional Self-Employed Options
Music Technology
·
Instrument Retail
·
Repair Technician
Music Author
·
Finding
УЬиг
Place
227
| CfiajitLX
77
FUNDING YOUR DREAMS
230
1 Structure
&
Budget
Nonprofit vs. For-Profit
·
Assembling Your Board
·
Budgeting
233
| Grants
Types of Available Grants
·
Compiling the Submission
The Selection Process
241
1 Donors
Understanding Potential Donors
·
Preparing to Fundraise
Soliciting Funding
·
Incentives
·
In-Kind Contributions
249
| Fundraising Activities
Concerts
·
Services
·
Pre-Sales
·
Games
·
Auctions
Ads
·
Joint Ventures
·
Raising Money in Difficult Times
253
|
CiLatjtL-i
12
OUTSTANDING PERFORMANCE PLUS...
256
| Musical Considerations
Form, Cohesion,
&
Progression
·
Duration
·
Memorization
258
| Engaging the Audience
The Music
·
Stage Presence
·
Public Speaking
Audience Participation
·
Pre-
&
Post-Concert Activities
Applause Etiquette
·
Surprises
264
1 Extra-Musical Elements
Venue
·
Setup
·
Set Design
·
Staging
·
Interdisciplinary Options
Technology
·
Attire
·
Downtime
·
Intermission
Is All This Really Appropriate
?
273
I
ChaţiUx
13
ARTISTRY
&
RELEVANCE
276
1 Challenges
Conventions
·
Classical Has an Image Problem
Popular Has a Musical Problem
·
Who s to Blame?
282
1 Understanding our Role
Are We Merely Entertainers?
·
Embracing a Middle Ground
Can Classical be Popular?
286
1 Rebranding Classical Music
Bring Music to the Audience
·
Filling the Void
Thematic Connections
·
Multi-
Genre Concerts
Contemporary Music
·
An Argument for Bands
Pop Culture Connections
·
Education
·
Full Speed Ahead!
295
I
СкаЏих
щ
LEAVING A LEGACY
Rationales
·
Defining Your Legacy
·
Coda
305
OPPORTUNITY BRAINSTORM
Ensembles
·
Freelance Performance Opportunities
Performance Venues
·
Composing Opportunities
·
Teaching Subjects
Teaching Opportunities
·
Writing Opportunities
Music Related Jobs
·
Marketing Tactics
·
Target Audiences
Networking Opportunities
315
| cAfyi-naix IB
ASSEMBLING THE TEAM
319
| czAppEnJix
С
THE ENTREPRENEUR S BOOM CHUCK
323
RESOURCES FOR SAVVY MUSICIANS
SawyMusician.com
·
Books
331
|
Όεαίιχχεά
cjAxtUL
ΰηάεχ
335
Ι ΰηάεχ
|
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| author | Cutler, David 1971- |
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| ctrlnum | (OCoLC)705919742 (DE-599)BVBBV036733592 |
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| id | DE-604.BV036733592 |
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| isbn | 9780982307502 |
| language | English |
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| publisher | Helius Press |
| record_format | marc |
| spelling | Cutler, David 1971- Verfasser (DE-588)140742999 aut The savvy musician building a career, earning a living & making a difference David Cutler Pittsburgh, PA Helius Press 2010 350 S. Ill., Notenbeisp. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 323-330) and indexes So you want to be a musician? -- The entrepreneurial mindset -- Minding your business -- Marketing is everything -- Print materials that scream success -- Pounding the virtual pavement -- The new recording paradigm -- Extraordinary people skills -- Personal finance for musicians -- Nice work if you can get it -- Funding your dreams -- Outstanding performance plus -- Artistry & relevance -- Leaving a legacy From the Publisher: So you're talented, well trained, and passionate about music. What next? The professional marketplace is flooded with outstanding musicians, forced to compete for a shrinking number of "traditional" opportunities. The Savvy Musician helps balance three overriding aspects of your professional musical life: (1) building a career, (2) earning a living, and (3) making a difference. Filled with clearly articulated concepts, detailed strategies, and 165 vignettes about actual musicians working to create a meaningful and prosperous career, this book examines critical elements often overlooked or misunderstood by musicians, and helps you take control of your career. Discover how to build an immediately recognizable "brand," capitalize on technology-from Internet tools to the new recording paradigm, expand your network, and raise money to fund your dreams. The Savvy Musician is an invaluable resource for performers, composers, educators, students, administrators, industry employees, and others interested in a thriving musical future Music trade / Vocational guidance Music / Economic aspects Musik Beruf (DE-588)4005857-8 gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content USA (DE-588)4078704-7 g Musikwirtschaft (DE-588)4268614-3 s Beruf (DE-588)4005857-8 s DE-604 Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020651197&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cutler, David 1971- The savvy musician building a career, earning a living & making a difference Music trade / Vocational guidance Music / Economic aspects Musik Beruf (DE-588)4005857-8 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
| subject_GND | (DE-588)4005857-8 (DE-588)4268614-3 (DE-588)4078704-7 (DE-588)4048476-2 |
| title | The savvy musician building a career, earning a living & making a difference |
| title_auth | The savvy musician building a career, earning a living & making a difference |
| title_exact_search | The savvy musician building a career, earning a living & making a difference |
| title_full | The savvy musician building a career, earning a living & making a difference David Cutler |
| title_fullStr | The savvy musician building a career, earning a living & making a difference David Cutler |
| title_full_unstemmed | The savvy musician building a career, earning a living & making a difference David Cutler |
| title_short | The savvy musician |
| title_sort | the savvy musician building a career earning a living making a difference |
| title_sub | building a career, earning a living & making a difference |
| topic | Music trade / Vocational guidance Music / Economic aspects Musik Beruf (DE-588)4005857-8 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
| topic_facet | Music trade / Vocational guidance Music / Economic aspects Musik Beruf Musikwirtschaft USA Ratgeber |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020651197&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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