MySpace for musicians the comprehensive guide to marketing your music online
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Course Technology
2011
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| Ausgabe: | 2. ed. |
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| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036733553 | ||
| 003 | DE-604 | ||
| 005 | 20110125 | ||
| 007 | t| | ||
| 008 | 101021s2011 xx a||| |||| 00||| eng d | ||
| 020 | |a 9781435454194 |9 978-1-4354-5419-4 | ||
| 035 | |a (OCoLC)705919721 | ||
| 035 | |a (DE-599)BVBBV036733553 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 084 | |a 9,2 |2 ssgn | ||
| 100 | 1 | |a Vincent, Fran |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a MySpace for musicians |b the comprehensive guide to marketing your music online |c Fran Vincent |
| 246 | 1 | 3 | |a The comprehensive guide to marketing your music online |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b Course Technology |c 2011 | |
| 300 | |a XV, 377 S. |b zahlr. Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (343-363) and index | ||
| 610 | 1 | 4 | |a MySpace (Firm) |
| 650 | 4 | |a MySpace.com | |
| 650 | 4 | |a Music / Marketing | |
| 650 | 4 | |a Musicians / Marketing | |
| 650 | 4 | |a Musik | |
| 650 | 0 | 7 | |a Musik |0 (DE-588)4040802-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a MySpace |0 (DE-588)7615445-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4048476-2 |a Ratgeber |2 gnd-content | |
| 689 | 0 | 0 | |a MySpace |0 (DE-588)7615445-2 |D s |
| 689 | 0 | 1 | |a Musik |0 (DE-588)4040802-4 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung BSB Muenchen |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020651161&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 942 | 1 | 1 | |c 780.2 |e 22/bsb |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020651161 | |
Datensatz im Suchindex
| _version_ | 1819691791360720896 |
|---|---|
| adam_text | Contents
Introduction
.........................................................xiii
Chapter
1
Intro to MySpace and Social Media
1
MySpace Today
.......................................................2
Social Networking: An Old Concept
.......................................5
It s All About the Music
................................................10
Chapter
2
The Impact of MySpace on Music and Entertainment
13
In the Beginning
......................................................13
The Evolution
........................................................14
How to Be Successful
..................................................16
Chapter
3
Which MySpace Is for Me?
_______________________________21
I ll Just Have the Regular
...............................................21
The Artist Signup
.....................................................27
Comedian and Filmmaker Accounts
......................................30
For the Funny Girls and Boys
.........................................31
It s Time for Your Close-Up
..........................................32
Chapter
4
Membership and Community Features
33
MySpace Is Your Place
.................................................33
More on MySpace
.....................................................34
Portable Programs
.................................................36
Contents
VII
MySpacers
Love to Write
............................................37
Social Surfing the Events
............................................37
Forums and Groups
................................................38
Making an Impact
.................................................40
Take MySpace with You
............................................40
Get Local
........................................................41
Eye Your Favorite Celebrities
.........................................41
Humor Is the Best Medicine
..........................................41
Fashion Forward
...................................................42
Kings and Queens of Karaoke
........................................42
MySpace Latino
...................................................43
Music for the Masses
...............................................45
Music Videos
.....................................................45
Viewing Videos
....................................................46
Ringtones........................................................46
You ll Have to Get on My Calendar
...................................47
Sponsored Profiles
.................................................48
Favorites
.........................................................48
Chapter
5
Identifying Your Target Market
53
Who Are You?
.......................................................53
How and Where to Research
............................................56
Asking the Right Questions
.............................................64
Researching Contemporaries and Competitors
..............................68
Chapter
6
Getting Started
73
What You Need to Be on MySpace
.......................................73
Picking an Email Account
...............................................74
Your MySpace.com Email Address
....................................75
Your Photos
.........................................................75
Your Profile URL and Website Address
....................................78
Upcoming Shows and Appearances
.......................................79
Band Members and Collaborators
........................................79
Your Posse
...........................................................80
Profile Headline
......................................................80
Genres, Influences, and Who You Sound Like
...............................81
Vlil MySpace
for Musicians, Second Edition
Likening Yourself to Others
..........................................82
Search Keywords
......................................................85
Your Bio and About Me Blurb
...........................................85
Streaming Songs and Your Built-in Music Player
............................87
Lyrics
...............................................................89
Your Style Scheme
....................................................90
Chapter
7
Signing Up and MySpace Profile Basics
93
Step
1:
Sign Up
.......................................................93
Step
2:
Provide Basic Info
...............................................93
Step
3:
Add Profile Photos
..............................................96
Step
4:
Round Up Your Friends
..........................................97
Step
5:
Add Your Songs
................................................97
Step
6:
Populate the Profile
.............................................101
Chapter
8
Customizing Your Page
107
Finding the Friend ID
.................................................110
A Few Basics
........................................................
Ill
Adding Photos, Images, and Other Graphics
............................116
Adding Video to Your Profile
........................................120
Revamping Your Profile Layout
.........................................125
Using Style Sheets
.................................................126
Overlays and Flash
...................................................132
More MySpace Tweaks
...............................................134
Adding Interest Tables
.............................................134
Adding Content Tables or Sections
...................................137
Customizing Contact Tables
........................................139
Profile Banners
...................................................140
More MySpace Toys
..................................................145
Chapter
9
You Gotta Have Friends
_____________________ 149
ThTfriends List
.....................................................149
Your Friend Space and Tom
............................................150
Finding Friends
......................................................151
Start with the People You Already Know
...............................151
Contents
IX
Sending Friend Requests
............................................153
Expanding Your List
...............................................154
It s Not You, It s Me
...............................................159
Approving and Denying Friends
.........................................159
The Top of the Heap
..................................................161
Categories
..........................................................162
Happy Birthday
......................................................163
Friend Updates and the Activity Stream
...................................163
Customizing Your Friends List
..........................................165
The Possibilities
..................................................166
How and Where to Find Code
.......................................166
Deleting and Blocking
..............................................169
Chapter
10
Comments, Anyone?
171
The Basics
..........................................................171
The Profile Comment
..............................................172
Leaving Text Comments
............................................173
The Image and Video Comment
......................................176
The Blog Comment
................................................179
Leaving HTML Comments
.........................................181
More Comment Settings
............................................186
Customizing Comments
............................................187
Comment Spam
..................................................192
Making Comments Work for You
....................................193
Chapter
11
Playlists and the Music Player
197
The Artist s Music Player
..............................................197
The
Playlist.........................................................201
Artists Can Create Playlists, Too
........................................206
Getting Fans to Share Your Music
.......................................210
Ask Nicely
..........................................................212
Chapter
12
Photos and Videos
______________________________________217
A Picture s Worth a Thousand Words
....................................217
Video Essentials
.....................................................219
More Video Tips
..................................................225
X MySpace for Musicians, Second Edition
Chapter
13
Apps and Widgets
___________________________________ 227
From Games to
Microsites.............................................227
He Ain t Heavy
...
He s Just a Widget
....................................230
Posting and Sharing Your Widget
....................................234
Apps for Artists
......................................................237
Chapter
14
Bulletins and Event Invitations
___________________________241
Your Virtual Bulletin Board
............................................241
The Basics of Bulletins
.............................................242
Spicing Up Bulletins
...............................................248
Repost
Buttons and Automated Bulletins
...............................252
Bulletin Spam
....................................................254
Bulletin Ideas
....................................................254
Event Planning
......................................................258
Managing Events
.................................................262
Chapter
15
Blogging in the MySpace World
267
Why Blog?
..........................................................268
Basics of Blogging
....................................................269
Posting Your Blog
.................................................269
Designing Your Blog Space
..........................................279
More Blog Features
................................................280
Chapter
16
Using Groups and Forums
287
Groups versus Forums
................................................287
Getting into Groups
..................................................287
Group Netiquette
....................................................291
Starting Your Own Group
.............................................292
Chapter
17
Contacting Your Audience
295
Just Say No to Spam
..................................................295
No Fraudulent Headers
............................................295
Contents
XI
Stick
to the Real Subject
............................................297
Let Them Opt Out
................................................297
Take Them Off Your List
...........................................298
No Bootleg Emails or Lists
..........................................298
Honor Thy Privacy Policy
..........................................299
Reveal Your Postal Address
.........................................299
Don t Use Protected Networks
.......................................299
Identify Advertisements
............................................300
Triggers
.........................................................300
You ve Been Tagged as a Spammer!
......................................301
Crafting Your Privacy Policy
...........................................303
Quick Tips for Better Email Marketing
...................................304
Chapter
18
Protecting Your Virtual and Physical Security
307
Too Much Information
................................................307
Employers and MySpace
...............................................310
Gig Notices and Stalkers
...............................................312
Chapter
19
Managing MySpace
315
Converting to a Band Profile
...........................................315
What the Terms of Use Mean
...........................................315
Spammers, Phishers, Hackers, and Scammers
..............................317
Dealing with Abusers
.................................................320
Lost Passwords and Defunct Email
......................................322
Away Messages
......................................................323
Music Settings
.......................................................323
Hiding Online Now
..................................................323
MySpace Mobile
.....................................................325
Groups Settings
......................................................325
Instant Messaging and Chat
............................................325
No More CAPTCHAs
................................................325
Chapter
20
Now What? MySpace and Your Marketing Plan
329
Selling Your Music and Merchandise
.....................................329
XÜ MySpace
for Musicians, Second Edition
Ringtones.......................................................330
Merch
..........................................................331
Social Media Promotion
...............................................331
MySpace Advertising and Editorial
......................................332
Reaching Potential Fans through Ads
.................................332
Editorial
........................................................336
Driving Traffic
......................................................337
How to Target Musicians
..............................................339
Chapter
21
Last Words
__________________________________________341
Appendix A: Marketing and Merchandise Resources
343
Appendix B: MySpace Resources
355
Appendix C: Music Business Resources
361
Index
365
|
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| author | Vincent, Fran |
| author_facet | Vincent, Fran |
| author_role | aut |
| author_sort | Vincent, Fran |
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| building | Verbundindex |
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| genre | (DE-588)4048476-2 Ratgeber gnd-content |
| genre_facet | Ratgeber |
| id | DE-604.BV036733553 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T00:12:11Z |
| institution | BVB |
| isbn | 9781435454194 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020651161 |
| oclc_num | 705919721 |
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| owner_facet | DE-12 |
| physical | XV, 377 S. zahlr. Ill. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Course Technology |
| record_format | marc |
| spellingShingle | Vincent, Fran MySpace for musicians the comprehensive guide to marketing your music online MySpace (Firm) MySpace.com Music / Marketing Musicians / Marketing Musik Musik (DE-588)4040802-4 gnd Marketing (DE-588)4037589-4 gnd MySpace (DE-588)7615445-2 gnd |
| subject_GND | (DE-588)4040802-4 (DE-588)4037589-4 (DE-588)7615445-2 (DE-588)4048476-2 |
| title | MySpace for musicians the comprehensive guide to marketing your music online |
| title_alt | The comprehensive guide to marketing your music online |
| title_auth | MySpace for musicians the comprehensive guide to marketing your music online |
| title_exact_search | MySpace for musicians the comprehensive guide to marketing your music online |
| title_full | MySpace for musicians the comprehensive guide to marketing your music online Fran Vincent |
| title_fullStr | MySpace for musicians the comprehensive guide to marketing your music online Fran Vincent |
| title_full_unstemmed | MySpace for musicians the comprehensive guide to marketing your music online Fran Vincent |
| title_short | MySpace for musicians |
| title_sort | myspace for musicians the comprehensive guide to marketing your music online |
| title_sub | the comprehensive guide to marketing your music online |
| topic | MySpace (Firm) MySpace.com Music / Marketing Musicians / Marketing Musik Musik (DE-588)4040802-4 gnd Marketing (DE-588)4037589-4 gnd MySpace (DE-588)7615445-2 gnd |
| topic_facet | MySpace (Firm) MySpace.com Music / Marketing Musicians / Marketing Musik Marketing MySpace Ratgeber |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020651161&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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