The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue
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Dallas, Tex.
Benbella
2010
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Datensatz im Suchindex
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| adam_text | Titel: The zen of social media marketing
Autor: Kabani, Shama Hyder
Jahr: 2010
Contents
Acknowledgments.............................................................vii
Foreword: Chris Brogan......................................................ix
A Note to the Reader..........................................................xi
Introduction......................................................................xiii
H Online Marketing Basics.....................................................1
% Websites, Blogs, and SEO.................................................17
3 Social Media Marketing: What You Need to Know
Before You Start...............................................................33
^} Facebook.........................................................................41
H) Twitter.............................................................................73
(g) Linkedln..........................................................................95
f Video: The Next Frontier..............................................111
@ Creating a Social Media Policy for Your Organization.... 131
9) A Final Word on Social Media: Tools for Attracting
Even More Business.......................................................137
Burning Questions and Answers: Taking Questions
and Dishing Out Answers and Advice............................145
Social Media Marketing Case Studies: Regulär Folks,
Great Stories...................................................................153
About the Author.............................................................186
|
| any_adam_object | 1 |
| author | Kabani, Shama Hyder |
| author_facet | Kabani, Shama Hyder |
| author_role | aut |
| author_sort | Kabani, Shama Hyder |
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| bvnumber | BV036730515 |
| ctrlnum | (OCoLC)699841538 (DE-599)BSZ328012394 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-24T00:12:06Z |
| institution | BVB |
| isbn | 9781935251736 1935251732 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020648205 |
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| physical | XVIII, 186 S. Ill. 23 cm |
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| publisher | Benbella |
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| spellingShingle | Kabani, Shama Hyder The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue |
| title | The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue |
| title_auth | The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue |
| title_exact_search | The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue |
| title_full | The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue by Shama Hyder Kabani |
| title_fullStr | The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue by Shama Hyder Kabani |
| title_full_unstemmed | The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue by Shama Hyder Kabani |
| title_short | The zen of social media marketing |
| title_sort | the zen of social media marketing an easier way to build credibility generate buzz and increase revenue |
| title_sub | an easier way to build credibility, generate buzz, and increase revenue |
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