Export marketing strategy and its shaping factors in the context of transition theoretical perspectives and empirical testing in the forest products industries of Slovakia
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Remagen-Oberwinter
Kessel
2009
|
| Schriftenreihe: | Freiburger Schriften zur Forst- und Umweltpolitik
21 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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|---|---|---|---|
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| 007 | t| | ||
| 008 | 100723s2009 xx d||| |||| 00||| eng d | ||
| 020 | |a 9783941300187 |9 978-3-941300-18-7 | ||
| 035 | |a (OCoLC)554073277 | ||
| 035 | |a (DE-599)BVBBV036581392 | ||
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| 084 | |a FOR 710d |2 stub | ||
| 100 | 1 | |a Brodrechtova, Yvonne |d 1975- |e Verfasser |0 (DE-588)13988310X |4 aut | |
| 245 | 1 | 0 | |a Export marketing strategy and its shaping factors in the context of transition |b theoretical perspectives and empirical testing in the forest products industries of Slovakia |c Yvonne Brodrechtova |
| 264 | 1 | |a Remagen-Oberwinter |b Kessel |c 2009 | |
| 300 | |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Freiburger Schriften zur Forst- und Umweltpolitik |v 21 | |
| 500 | |a Zugl.: Freiburg i. Br., Univ., Diss., 2008 | ||
| 650 | 0 | 7 | |a Forstprodukt |0 (DE-588)4272528-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Export |0 (DE-588)4016020-8 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Slowakei |0 (DE-588)4055297-4 |2 gnd |9 rswk-swf | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020502291 | |
Datensatz im Suchindex
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|---|---|
| DE-BY-TUM_katkey | 1736349 |
| DE-BY-TUM_location | 10 |
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| _version_ | 1820859437805469696 |
| adam_text | CONTENT
CONTENT...................................................................................................................I
LIST OF
TABLES....................................................................................................ILL
LIST OF
FIGURES..................................................................................................IV
LIST OF
ABBREVIATIONS...................................................................................
V
PREFACE.................................................................................................................VI
1
INTRODUCTION..................................................................................................1
1.1 B
ACKGROUND
.....................................................................................................
1
1.1.1 EXPORT MARKETING STRATEGY IN TRANSITION
CONTEXT.............................................1
1.1.2 LINKING EXPORT MARKETING STRATEGY, THE TRANSITION CONTEXT
AND THE FOREST PRODUCTS
INDUSTRIES...................................................................2
1.2 P
ROBLEM
FIELD
..........................................................
1.2.1 STATUS QUO IN EXPORT MARKETING STRATEGY RESEARCH
1.2.2 RESEARCH OBJECTIVE AND RESEARCH QUESTIONS
.........
1.2.3 STRUCTURE O F THE THESIS
..........................................
2 THEORETICAL
FRAMEWORK......................................................................
9
2.1 R
ESEARCH
ON
STRATEGY
IN
BUSINESS
.............................................................
9
2.1.1 STRATEGY DEFINITIONS, SCHOOLS O F THOUGHT AND STRATEGY LEVELS
.........................
9
2.1.2 STRATEGY
CONCEPTS..........................................................................................12
2.2
R
ESEARCH
ON
EXPORT
MARKETING
STRATEGY
.............................................13
2.2.1 DEFINITION AND
PERSPECTIVES..........................................................................13
2.2.2 EXPORT MARKETING STRATEGY AND ITS CONCEPTUALIZATION
..................................
14
2.3 C
ONCEPTUAL
FRAMEWORK
FOR
EMPIRICAL
TESTING
...................................
15
2.3.1 TOWARD A COHERENT FRAMEWORK OF EXPORT MARKETING STRATEGY
.....................
15
2.3.2 COMPLEMENTARY APPLICATION O F THEORETICAL PERSPECTIVES WITH
THE HELP O F THE MAIN CHARACTERISTICS O F THE TRANSACTION COST THEORY
............
19
2.3.3 CONVENTIONAL BUSINESS STUDIES APPLIED
........................................................
22
2.3.4 THE RESOURCE-BASED VIEW O F A FIRM APPLIED.
................................................
24
2.3.5 THE MARKET-AS-NETWORKPERSPECTIVE APPLIED
................................................
27
2.3.6 THE INSTITUTIONAL THEORY APPLIED.
..................................................................
31
3 CASE STUDY
METHODOLOGY....................................................................35
3.1 R
ESEARCH
APPROACH
......................................................................................
35
3.1.1 CASE STUDY
APPROACH...................................................................................
35
OS O
N
U
3.1.2 RESEARCH
DESIGN...........................................................................................
36
3.2 B
ACKGROUND
OF
THE
STUDY
REGION
............................................................
38
3.2.1 THE STUDY REGION BEFORE AND DURING TRANSITION
............................................
38
3.2.2 FOREST PRODUCTS INDUSTRIES BEFORE TRANSITION AND DURING TRANSITION
............
42
3.3 T
ARGET
POPULATION
.......................................................................................
48
4 ELEMENTS OF EMS AND SHAPING FACTORS
.......................................
51
4.1
4.2
4.3
M
ETHODS
OF
QUALITATIVE
DATA
COLLECTION
AND
ANALYSIS
4.1.1 DATA
COLLECTION..........................................................................
4.1.2
ANALYSIS.....................................................................................
R
ESULTS
4.2.1 DELIBERATE OR EMERGENT EXPORT MARKETING STRATEGY?
................
4.2.2 ELEMENTS O F EXPORT MARKETING STRATEGY
.....................................
4.2.3 FACTORS SHAPING EXPORT MARKETING STRATEGY
.............................
D
ISCUSSION
....................................................................................
4.3.1 REFLECTION UPON THE
RESULTS........................................................
4.3.2 VERIFICATION O F THE THEORETICAL FRAMEWORK
................................
51
.51
.53
54
.54
.54
.57
64
.64
.66
5 TYPES, COMPETITIVENESS AND DYNAMICS OF EMS........................67
5.1 M
ETHODS
OF
QUANTITATIVE
DATA
COLLECTION
AND
ANALYSIS
................
67
5.1.1 DATA COLLECTION
.....................................................................................
67
5.1.2 MULTIVARIATE AND DESCRIPTIVE STATISTICS
.......
...........................................
70
5.2 R
ESULTS
....................................................
................................................ 76
5.2.1 EXPORT MARKETING STRATEGY TYPES AND THEIR COMPETITIVENESS
......................
76
5.2.2 EXPLORING THE DYNAMICS O F EXPORT MARKETING STRATEGY.
.............................
80
5.3 D
ISCUSSION
.......................................................................................................
85
5.3.1 THEORETICAL FRAMEWORK AND ITS EMPIRICAL TESTING
.....................................
85
5.3.2 REFLECTION UPON THE RESULTS
....................................................................
87
6
DISCUSSION...........................................................................................
.
..........
91
6.1 R
ETHINKING
EXPORT
MARKETING
STRATEGIES
..............................
.
.............
91
6.1.1 EXPORT MARKETING STRATEGY
FRAMEWORK........................................................91
6.1.2 EXPORT MARKETING STRATEGIES AND THEIR COMPETITIVE ADVANTAGE
....................
93
6.1.3 FACTORS SHAPING EXPORT MARKETING STRATEGIES
...............................................
96
6.2 C
ONCLUDING
REMARKS
.................................................................................
100
6.3 F
URTHER
RESEARCH
IDEAS
................................
..........................................101
SUMMARY
103
SUMMARY (IN
GERMAN)..................................................................................107
REFERENCES.......................................................................................................I
L L
APPENDICES
127
|
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| geographic | Slowakei (DE-588)4055297-4 gnd |
| geographic_facet | Slowakei |
| id | DE-604.BV036581392 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T00:08:18Z |
| institution | BVB |
| isbn | 9783941300187 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020502291 |
| oclc_num | 554073277 |
| open_access_boolean | |
| owner | DE-M49 DE-BY-TUM DE-Eb1 |
| owner_facet | DE-M49 DE-BY-TUM DE-Eb1 |
| physical | graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Kessel |
| record_format | marc |
| series | Freiburger Schriften zur Forst- und Umweltpolitik |
| series2 | Freiburger Schriften zur Forst- und Umweltpolitik |
| spellingShingle | Brodrechtova, Yvonne 1975- Export marketing strategy and its shaping factors in the context of transition theoretical perspectives and empirical testing in the forest products industries of Slovakia Freiburger Schriften zur Forst- und Umweltpolitik Forstprodukt (DE-588)4272528-8 gnd Export (DE-588)4016020-8 gnd |
| subject_GND | (DE-588)4272528-8 (DE-588)4016020-8 (DE-588)4055297-4 |
| title | Export marketing strategy and its shaping factors in the context of transition theoretical perspectives and empirical testing in the forest products industries of Slovakia |
| title_auth | Export marketing strategy and its shaping factors in the context of transition theoretical perspectives and empirical testing in the forest products industries of Slovakia |
| title_exact_search | Export marketing strategy and its shaping factors in the context of transition theoretical perspectives and empirical testing in the forest products industries of Slovakia |
| title_full | Export marketing strategy and its shaping factors in the context of transition theoretical perspectives and empirical testing in the forest products industries of Slovakia Yvonne Brodrechtova |
| title_fullStr | Export marketing strategy and its shaping factors in the context of transition theoretical perspectives and empirical testing in the forest products industries of Slovakia Yvonne Brodrechtova |
| title_full_unstemmed | Export marketing strategy and its shaping factors in the context of transition theoretical perspectives and empirical testing in the forest products industries of Slovakia Yvonne Brodrechtova |
| title_short | Export marketing strategy and its shaping factors in the context of transition |
| title_sort | export marketing strategy and its shaping factors in the context of transition theoretical perspectives and empirical testing in the forest products industries of slovakia |
| title_sub | theoretical perspectives and empirical testing in the forest products industries of Slovakia |
| topic | Forstprodukt (DE-588)4272528-8 gnd Export (DE-588)4016020-8 gnd |
| topic_facet | Forstprodukt Export Slowakei |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020502291&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV017256856 |
| work_keys_str_mv | AT brodrechtovayvonne exportmarketingstrategyanditsshapingfactorsinthecontextoftransitiontheoreticalperspectivesandempiricaltestingintheforestproductsindustriesofslovakia |