Die Mitarbeiterzeitschrift
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| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Konstanz
UVK-Verl.-Ges.
2009
|
| Schriftenreihe: | PR-Praxis
19 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
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MARC
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| adam_text |
Titel: Die Mitarbeiterzeitschrift
Autor: Marinkovic, Daniel
Jahr: 2009
Inhalt
Vorwort. 7
1 Einleitung . 9
1.1 Zum Aufbau dieses Buches.14
1.2 Definitionen . 16
1.3 Geschichte .20
2 Funktionen .27
2.1 Informieren .27
2.2 Motivieren .29
2.3 Integrieren .30
2.4 Veränderungen kommunizieren .32
2.5 Image und Dialog .33
3 Markt und Trends.37
3.1 Medien der internen Kommunikation.37
3.2 Recruiting.44
3.3 Corporate Publishing.47
3.4 Integrierte Kommunikation.61
4 Praxis.65
4.1 Themenplanung.65
4.2 Journalistisches Handwerk.70
4.3 Heftdramaturgie.100
4.4 Layout.104
4.5 Zeit- und Projektmanagement .116
4.6 Rechtliches.123
4.7 Druck und Vertrieb.124
4.8 Zusammenarbeit mit Agenturen.126
4.9 Wettbewerbe.130
Inhalt
5 Best-Practice-Beispiele .137
5.1 Face.137
5.2 Steinkohle.141
5.3 We are Austrian .145
5.4 Clartext.149
5.5 Folio.153
5.6 Schindler News.158
5.7 1895 - Das Swarovski Kaleidoskop.162
6 Beruf und Ausbildung.167
7 Ausblick .179
Glossar.189
Links.192
Literatur.194
Index. I97 |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-09-19T15:27:00Z |
| indexdate | 2024-09-27T16:20:28Z |
| institution | BVB |
| isbn | 9783867641265 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020498475 |
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| publishDate | 2009 |
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| series | PR-Praxis |
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| spellingShingle | Marinkovic, Daniel Die Mitarbeiterzeitschrift PR-Praxis Innerbetriebliche Kommunikation (DE-588)4203966-6 gnd Unternehmen (DE-588)4061963-1 gnd Werkzeitschrift (DE-588)4189682-8 gnd |
| subject_GND | (DE-588)4203966-6 (DE-588)4061963-1 (DE-588)4189682-8 |
| title | Die Mitarbeiterzeitschrift |
| title_auth | Die Mitarbeiterzeitschrift |
| title_exact_search | Die Mitarbeiterzeitschrift |
| title_full | Die Mitarbeiterzeitschrift Daniel Marinkovic |
| title_fullStr | Die Mitarbeiterzeitschrift Daniel Marinkovic |
| title_full_unstemmed | Die Mitarbeiterzeitschrift Daniel Marinkovic |
| title_short | Die Mitarbeiterzeitschrift |
| title_sort | die mitarbeiterzeitschrift |
| topic | Innerbetriebliche Kommunikation (DE-588)4203966-6 gnd Unternehmen (DE-588)4061963-1 gnd Werkzeitschrift (DE-588)4189682-8 gnd |
| topic_facet | Innerbetriebliche Kommunikation Unternehmen Werkzeitschrift |
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