Linking consumer mindset metrics to consumer behavior and capital market valuation
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| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Lohmar u.a.
Eul
2010
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Reihe Marketing
51 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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Datensatz im Suchindex
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| adam_text | CONTENTS ACKNOWLEDGEMENTS V LIST OF FIGURES XI LIST OF TABLES XIII 1
INTRODUCTION 1 1.1 MINDSET METRICS, CONSUMER BEHAVIOR AND MAR- KET VALUE
1 1.2 ARTICLE SUMMARIES 4 1.2.1 MINDSET METRICS AND CONSUMER BEHAVIOR 4
1.2.2 CUSTOMER-BASED BRAND EQUITY AND MARKET VALUE 7 1.2.3
FORWARD-LOOKING MINDSET METRICS AND FIRM VALUE 10 REFERENCES 13 2
MINDSET METRICS AND CONSUMER BEHAVIOR 17 2.1 INTRODUCTION 17 2.2
RESEARCH FRAMEWORK 21 2.2.1 CUSTOMER EQUITY 21 BIBLIOGRAFISCHE
INFORMATIONEN HTTP://D-NB.INFO/1004111800 DIGITALISIERT DURCH 3.4.1.3
CONTROL VARIABLES 82 VIII CONTENTS 2.2.2 LINKING BRAND EQUITY TO
CUSTOMER EQUITY 24 2.2.2.1 LITERATURE OVERVIEW 24 2.2.2.2 CONTRIBUTION
OF THE ARTICLE . . 28 2.2.2.3 DEVELOPMENT OF HYPOTHESES . . 30 2.3
MODELING APPROACH 34 2.3.1 CUSTOMER RETENTION RATE AND CUSTOMER
ACQUISITION RATE 34 2.3.2 MARKET SHARE ATTRACTION MODEL 37 2.4 EMPIRICAL
APPLICATION 41 2.4.1 DATA 42 2.4.1.1 CUSTOMER MINDSET MEASURES . 42
2.4.1.2 CUSTOMER EQUITY MEASURES . . 44 2.4.1.3 CONTROL VARIABLES 44
2.4.2 MODEL ESTIMATION 45 2.5 RESULTS 47 2.6 DISCUSSION AND FUTURE
RESEARCH 50 REFERENCES 55 3 CUSTOMER-BASED BRAND EQUITY AND MARKET VALUE
63 3.1 INTRODUCTION 63 3.2 RELATED PREVIOUS RESEARCH 66 3.3 RESEARCH
FRAMEWORK 71 3.3.1 CUSTOMER-BASED BRAND EQUITY 71 3.3.2 CUSTOMER-BASED
BRAND EQUITY AND MARKET VALUE 75 3.4 METHODOLOGY 78 3.4.1 DATA AND
MEASURES 78 3.4.1.1 CUSTOMER-BASED BRAND EQUITY 78 3.4.1.2 MARKET VALUE
81 REFERENCES 125 CONTENTS IX 3.4.2 MODEL SPECIFICATION 84 3.5 RESULTS
OF EMPIRICAL ANALYSIS 85 3.6 CONCLUSIONS, LIMITATIONS AND FUTURE
RESEARCH . 88 REFERENCES 93 4 FORWARD-LOOKING MINDSET METRICS AND FIRM
VALUE 101 4.1 INTRODUCTION 101 4.2 RELATED LITERATURE 105 4.3
THEORETICAL FRAMEWORK 107 4.3.1 FORWARD-LOOKING MINDSET METRICS . . .
107 4.3.2 THE LINK BETWEEN FORWARD-LOOKING MINDSET METRICS AND FIRM
VALUE .... 109 4.4 METHODOLOGY 112 4.4.1 DATA AND MEASURES 112 4.4.2
MODEL FORMULATION 116 4.5 FINDINGS 118 4.6 DISCUSSION, LIMITATIONS AND
FUTURE RESEARCH . 121
|
| any_adam_object | 1 |
| author | Kirenz, Jan |
| author_facet | Kirenz, Jan |
| author_role | aut |
| author_sort | Kirenz, Jan |
| author_variant | j k jk |
| building | Verbundindex |
| bvnumber | BV036568303 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)658327821 (DE-599)BVBBV036568303 |
| dewey-full | 658.8343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8343 |
| dewey-search | 658.8343 |
| dewey-sort | 3658.8343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Thesis Book |
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| id | DE-604.BV036568303 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T00:07:50Z |
| institution | BVB |
| isbn | 9783899369281 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020489474 |
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| physical | IX, 133 S. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Eul |
| record_format | marc |
| series | Reihe Marketing |
| series2 | Reihe Marketing |
| spellingShingle | Kirenz, Jan Linking consumer mindset metrics to consumer behavior and capital market valuation Reihe Marketing Markenwert (DE-588)4346474-9 gnd Unternehmensbewertung (DE-588)4078594-4 gnd Marktwert (DE-588)4516039-9 gnd Verbraucherforschung (DE-588)4187567-9 gnd Kaufmotivation (DE-588)4163506-1 gnd Einstellungsmessung (DE-588)4151420-8 gnd Kundenwert (DE-588)4515875-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4346474-9 (DE-588)4078594-4 (DE-588)4516039-9 (DE-588)4187567-9 (DE-588)4163506-1 (DE-588)4151420-8 (DE-588)4515875-7 (DE-588)4062644-1 (DE-588)4113937-9 |
| title | Linking consumer mindset metrics to consumer behavior and capital market valuation |
| title_auth | Linking consumer mindset metrics to consumer behavior and capital market valuation |
| title_exact_search | Linking consumer mindset metrics to consumer behavior and capital market valuation |
| title_full | Linking consumer mindset metrics to consumer behavior and capital market valuation Jan Kirenz |
| title_fullStr | Linking consumer mindset metrics to consumer behavior and capital market valuation Jan Kirenz |
| title_full_unstemmed | Linking consumer mindset metrics to consumer behavior and capital market valuation Jan Kirenz |
| title_short | Linking consumer mindset metrics to consumer behavior and capital market valuation |
| title_sort | linking consumer mindset metrics to consumer behavior and capital market valuation |
| topic | Markenwert (DE-588)4346474-9 gnd Unternehmensbewertung (DE-588)4078594-4 gnd Marktwert (DE-588)4516039-9 gnd Verbraucherforschung (DE-588)4187567-9 gnd Kaufmotivation (DE-588)4163506-1 gnd Einstellungsmessung (DE-588)4151420-8 gnd Kundenwert (DE-588)4515875-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Markenwert Unternehmensbewertung Marktwert Verbraucherforschung Kaufmotivation Einstellungsmessung Kundenwert Verbraucherverhalten Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020489474&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV011297884 |
| work_keys_str_mv | AT kirenzjan linkingconsumermindsetmetricstoconsumerbehaviorandcapitalmarketvaluation |