User behavior in second life an empirical analysis and its implications for marketing practice
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Leipzig
Handelshochschule, Lehrstuhl Marketingmanagement
2007
|
| Schriftenreihe: | HHL-Arbeitspapier
80 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a User behavior in second life |b an empirical analysis and its implications for marketing practice |c Kathrin Jung ; Manfred Kirchgeorg |
| 264 | 1 | |a Leipzig |b Handelshochschule, Lehrstuhl Marketingmanagement |c 2007 | |
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Datensatz im Suchindex
| _version_ | 1804143104632029184 |
|---|---|
| adam_text | Index
Index II
List of Figures and Tables III
List of Abbreviations IV
1. Introduction 1
2. Methodology and Questionnaire 1
3. Empirical Results 3
3.1 Second Life Registration and Usage 4
3.2 Socio-demographics 5
3.3 Avatar Personality and Motives for Participation in Second Life 8
3.4 Activities and Expenditures within Second Life 10
3.5 Satisfaction with Second Life 13
3.6 Segmentation of Second Life Users 15
4. Marketing Implications 18
5. Outlook 21
References 23
Appendix 1 26
Appendix II 27
Appendix III 28
List of HHL Working Papers 30
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:42:21Z |
| institution | BVB |
| language | English |
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| physical | IV, 36 S. graph. Darst. |
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| series | HHL-Arbeitspapier |
| series2 | HHL-Arbeitspapier |
| spelling | Jung, Kathrin Verfasser aut User behavior in second life an empirical analysis and its implications for marketing practice Kathrin Jung ; Manfred Kirchgeorg Leipzig Handelshochschule, Lehrstuhl Marketingmanagement 2007 IV, 36 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier HHL-Arbeitspapier 80 Literaturverz. S. 23 - 25 Second Life (DE-588)7561424-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Second Life (DE-588)7561424-8 s Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 Kirchgeorg, Manfred 1958- Verfasser (DE-588)111706823 aut HHL-Arbeitspapier 80 (DE-604)BV011346949 80 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020454067&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jung, Kathrin Kirchgeorg, Manfred 1958- User behavior in second life an empirical analysis and its implications for marketing practice HHL-Arbeitspapier Second Life (DE-588)7561424-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7561424-8 (DE-588)4062644-1 (DE-588)4037589-4 |
| title | User behavior in second life an empirical analysis and its implications for marketing practice |
| title_auth | User behavior in second life an empirical analysis and its implications for marketing practice |
| title_exact_search | User behavior in second life an empirical analysis and its implications for marketing practice |
| title_full | User behavior in second life an empirical analysis and its implications for marketing practice Kathrin Jung ; Manfred Kirchgeorg |
| title_fullStr | User behavior in second life an empirical analysis and its implications for marketing practice Kathrin Jung ; Manfred Kirchgeorg |
| title_full_unstemmed | User behavior in second life an empirical analysis and its implications for marketing practice Kathrin Jung ; Manfred Kirchgeorg |
| title_short | User behavior in second life |
| title_sort | user behavior in second life an empirical analysis and its implications for marketing practice |
| title_sub | an empirical analysis and its implications for marketing practice |
| topic | Second Life (DE-588)7561424-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Second Life Verbraucherverhalten Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020454067&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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