PR - a persuasive industry spin, public relations and the shaping of the modern media

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Morris, Trevor R. (VerfasserIn), Goldsworthy, Simon (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Basingstoke [u.a.] Palgrave Macmillan 2008
Ausgabe:1. publ.
Schlagworte:
Online-Zugang:Table of contents only
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

MARC

LEADER 00000nam a2200000zc 4500
001 BV036019664
003 DE-604
005 00000000000000.0
007 cr|uuu---uuuuu
008 100209s2008 xxu o|||| 00||| eng d
010 |a 2008037794 
020 |a 9780230594852  |c online  |9 978-0-230-59485-2 
020 |a 9780230205840  |9 978-0-230-20584-0 
020 |z 0–230–20584–4  |9 0–230–20584–4 
024 7 |a 10.1057/9780230594852  |2 doi 
035 |a (OCoLC)732181040 
035 |a (DE-599)BVBBV036019664 
040 |a DE-604  |b ger  |e aacr 
041 0 |a eng 
044 |a xxu  |c US 
049 |a DE-355 
050 0 |a HD59 
082 0 |a 659.2 
100 1 |a Morris, Trevor R.  |e Verfasser  |4 aut 
245 1 0 |a PR - a persuasive industry  |b spin, public relations and the shaping of the modern media  |c Trevor Morris and Simon Goldsworthy 
250 |a 1. publ. 
264 1 |a Basingstoke [u.a.]  |b Palgrave Macmillan  |c 2008 
300 |a 1 Online-Ressource 
336 |b txt  |2 rdacontent 
337 |b c  |2 rdamedia 
338 |b cr  |2 rdacarrier 
500 |a Includes bibliographical references and index 
650 4 |a Public relations 
650 0 7 |a Öffentlichkeitsarbeit  |0 (DE-588)4043188-5  |2 gnd  |9 rswk-swf 
650 0 7 |a Neue Medien  |0 (DE-588)4196910-8  |2 gnd  |9 rswk-swf 
650 0 7 |a Überzeugung  |0 (DE-588)4186657-5  |2 gnd  |9 rswk-swf 
689 0 0 |a Öffentlichkeitsarbeit  |0 (DE-588)4043188-5  |D s 
689 0 1 |a Neue Medien  |0 (DE-588)4196910-8  |D s 
689 0 2 |a Überzeugung  |0 (DE-588)4186657-5  |D s 
689 0 |8 1\p  |5 DE-604 
700 1 |a Goldsworthy, Simon  |e Verfasser  |0 (DE-588)137215185  |4 aut 
856 4 |u http://www.loc.gov/catdir/toc/ecip0827/2008037794.html  |x Verlag  |3 Table of contents only 
912 |a ZDB-40-PBM 
883 1 |8 1\p  |a cgwrk  |d 20201028  |q DE-101  |u https://d-nb.info/provenance/plan#cgwrk 
943 1 |a oai:aleph.bib-bvb.de:BVB01-018911818 

Datensatz im Suchindex

_version_ 1819273728025952257
any_adam_object
author Morris, Trevor R.
Goldsworthy, Simon
author_GND (DE-588)137215185
author_facet Morris, Trevor R.
Goldsworthy, Simon
author_role aut
aut
author_sort Morris, Trevor R.
author_variant t r m tr trm
s g sg
building Verbundindex
bvnumber BV036019664
callnumber-first H - Social Science
callnumber-label HD59
callnumber-raw HD59
callnumber-search HD59
callnumber-sort HD 259
callnumber-subject HD - Industries, Land Use, Labor
collection ZDB-40-PBM
ctrlnum (OCoLC)732181040
(DE-599)BVBBV036019664
dewey-full 659.2
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 659 - Advertising and public relations
dewey-raw 659.2
dewey-search 659.2
dewey-sort 3659.2
dewey-tens 650 - Management and auxiliary services
discipline Wirtschaftswissenschaften
edition 1. publ.
format Electronic
eBook
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01851nam a2200505zc 4500</leader><controlfield tag="001">BV036019664</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">100209s2008 xxu o|||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2008037794</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780230594852</subfield><subfield code="c">online</subfield><subfield code="9">978-0-230-59485-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780230205840</subfield><subfield code="9">978-0-230-20584-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0–230–20584–4</subfield><subfield code="9">0–230–20584–4</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1057/9780230594852</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)732181040</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036019664</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD59</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Morris, Trevor R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">PR - a persuasive industry</subfield><subfield code="b">spin, public relations and the shaping of the modern media</subfield><subfield code="c">Trevor Morris and Simon Goldsworthy</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke [u.a.]</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Überzeugung</subfield><subfield code="0">(DE-588)4186657-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Überzeugung</subfield><subfield code="0">(DE-588)4186657-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Goldsworthy, Simon</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137215185</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0827/2008037794.html</subfield><subfield code="x">Verlag</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-40-PBM</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018911818</subfield></datafield></record></collection>
id DE-604.BV036019664
illustrated Not Illustrated
indexdate 2024-12-23T22:57:08Z
institution BVB
isbn 9780230594852
9780230205840
language English
lccn 2008037794
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-018911818
oclc_num 732181040
open_access_boolean
owner DE-355
DE-BY-UBR
owner_facet DE-355
DE-BY-UBR
physical 1 Online-Ressource
psigel ZDB-40-PBM
publishDate 2008
publishDateSearch 2008
publishDateSort 2008
publisher Palgrave Macmillan
record_format marc
spelling Morris, Trevor R. Verfasser aut
PR - a persuasive industry spin, public relations and the shaping of the modern media Trevor Morris and Simon Goldsworthy
1. publ.
Basingstoke [u.a.] Palgrave Macmillan 2008
1 Online-Ressource
txt rdacontent
c rdamedia
cr rdacarrier
Includes bibliographical references and index
Public relations
Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf
Neue Medien (DE-588)4196910-8 gnd rswk-swf
Überzeugung (DE-588)4186657-5 gnd rswk-swf
Öffentlichkeitsarbeit (DE-588)4043188-5 s
Neue Medien (DE-588)4196910-8 s
Überzeugung (DE-588)4186657-5 s
1\p DE-604
Goldsworthy, Simon Verfasser (DE-588)137215185 aut
http://www.loc.gov/catdir/toc/ecip0827/2008037794.html Verlag Table of contents only
1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle Morris, Trevor R.
Goldsworthy, Simon
PR - a persuasive industry spin, public relations and the shaping of the modern media
Public relations
Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
Neue Medien (DE-588)4196910-8 gnd
Überzeugung (DE-588)4186657-5 gnd
subject_GND (DE-588)4043188-5
(DE-588)4196910-8
(DE-588)4186657-5
title PR - a persuasive industry spin, public relations and the shaping of the modern media
title_auth PR - a persuasive industry spin, public relations and the shaping of the modern media
title_exact_search PR - a persuasive industry spin, public relations and the shaping of the modern media
title_full PR - a persuasive industry spin, public relations and the shaping of the modern media Trevor Morris and Simon Goldsworthy
title_fullStr PR - a persuasive industry spin, public relations and the shaping of the modern media Trevor Morris and Simon Goldsworthy
title_full_unstemmed PR - a persuasive industry spin, public relations and the shaping of the modern media Trevor Morris and Simon Goldsworthy
title_short PR - a persuasive industry
title_sort pr a persuasive industry spin public relations and the shaping of the modern media
title_sub spin, public relations and the shaping of the modern media
topic Public relations
Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
Neue Medien (DE-588)4196910-8 gnd
Überzeugung (DE-588)4186657-5 gnd
topic_facet Public relations
Öffentlichkeitsarbeit
Neue Medien
Überzeugung
url http://www.loc.gov/catdir/toc/ecip0827/2008037794.html
work_keys_str_mv AT morristrevorr prapersuasiveindustryspinpublicrelationsandtheshapingofthemodernmedia
AT goldsworthysimon prapersuasiveindustryspinpublicrelationsandtheshapingofthemodernmedia