The uses of intercollegiate athletics opportunities and challenges for the university

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	San Francisco Jossey-Bass 2009
Schriftenreihe:	New directions for higher education 148
Schlagworte:	College sports / Social aspects / United States College sports / Economic aspects / United States Universities and colleges / Public relations / United States Universities and colleges / Ratings and rankings / United States Prestige Gesellschaft College sports > Economic aspects > United States College sports > Social aspects > United States Universities and colleges > Public relations > United States Universities and colleges > Ratings and rankings > United States Hochschulsport Öffentlichkeitsarbeit Collegesport USA Aufsatzsammlung
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Beschreibung
Beschreibung:	"Winter 2009" Includes bibliographical references and index Old challenges and new opportunities for studying the financial aspects of intercollegiate athletics -- Institutional brand personality and advertisements during televised games -- Institutional advancement and spectator sports: The importance of television -- Athletics success and institutional rankings -- Institutional ambitions and athletic conference affiliation -- Adding football and the "uses" of athletics at NCAA Division II and Division III institutions -- Athletics reform and faculty perceptions -- Students as spectators: Their academic and social integration -- Intercollegiate athletics and modeling multiculturalism -- Athletes as students: Ensuring positive cognitive and affective outcomes -- Organizational complexity: The athletics department and the university
Beschreibung:	125 p. 23 cm

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