Green business practices for dummies

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1. Verfasser: Swallow, Lisa (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, NJ Wiley 2009
Schriftenreihe:For dummies
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adam_text Contents at a Glance Introduction................................................................ 7 Part 1: Sustainability: The Visionary Way to GroW a Business...................................................... 7 Chapter 1: What s in It for My Company; What s in It for My World?.........................9 Chapter 2: How Nature s Laws Are Dictating Change.................................................25 Chapter 3: Preparing to Create Your Sustainability Plan...........................................35 Chapter 4: Creating Your Sustainability Plan...............................................................51 Chapter 5: Paying Attention to Public Policy and the Regulatory Realm.................81 Part 11: Pushing Up lour Green Sleeves: Implementation.........................................................97 Chapter 6: Small Steps, Big Change: Office Practices..................................................99 Chapter 7: Lean Green Product Development Machine...........................................131 Chapter 8: Looking Closely at the Brick and Mortar: Facilities...............................153 Chapter 9: Greening Your Accounting Practices.......................................................179 Part 111: Involving Stakeholders in lour Sustainability Efforts............................................... 193 Chapter 10: Marketing to a Greener World................................................................195 Chapter 11: Revitalizing Your Local Economy...........................................................221 Chapter 12: Partnering with a Nonprofit.....................................................................241 Chapter 13: Greening Your Workforce and Your Human Resource Policies.........259 Part IV: Measuring and Reporting Results.................281 Chapter 14: Governing Bodies: Getting to Know the Standards and Certifications........................................................................................................283 Chapter 15: Measuring Results and Tweaking Your Plan.........................................303 Chapter 16: Creating Sustainability Reports That Wow Stakeholders....................313 Part V: The Part of Tens...........................................333 Chapter 17: More than Ten Green Business Visionaries and Their Success Stories..................................................................................................335 Chapter 18: Countering Ten Myths about Going Green............................................343 Index......................................................................31*9 Table of Contents Introduction................................................................. / About This Book..............................................................................................1 Conventions Used in This Book.....................................................................2 What You re Not to Read................................................................................2 Foolish Assumptions.......................................................................................3 How This Book Is Organized..........................................................................3 Part I: Sustainability: The Visionary Way to Grow a Business.........4 Part II: Pushing Up Your Green Sleeves: Implementation.................4 Part III: Involving Stakeholders in Your Sustainability Efforts.........4 Part IV: Measuring and Reporting Results..........................................5 Part V: The Part of Tens........................................................................5 Icons Used in This Book.................................................................................5 Where to Go from Here...................................................................................6 Part 1: Sustainability: The Visionary Way to a Business........................................................... 7 Chapter 1: What s in It for My Company; What s in It for My World? .. .9 Looking at the Three Ps of Sustainability...................................................10 Considering the Need and Opportunity for Change from a Business Perspective.................................................................................12 Crucial resources are dwindling........................................................12 Key stakeholders are a-changin ........................................................13 Markets are moving.............................................................................16 Understanding How Sustainable Practices Boost Your Business s Value.........................................................................................19 Bettering your bottom line.................................................................19 Skyrocketing the top-line trajectory..................................................20 Fostering a desirable workplace for top-notch employees............21 Finding the Best Focal Points for Your Business: A Preliminary Assessment.................................................................................................22 Chapter 2: How Nature s Laws Are Dictating Change.............25 The Deeds: Human Forces behind the Green Movement.........................25 Grasping globalization........................................................................26 Focusing on the fate of fossil fuels....................................................27 Wading through waste........................................................................28 Pondering pollution and the Tragedy of the Commons.................29 Tackling toxins in everyday products and food sources...............29 Green Business Practices For Dummies The Damage: How Mother Nature Propels the Green Movement...........31 Warming up the globe.........................................................................31 Shrinking the Earth s usable water supply.......................................32 Accelerating the loss of biodiversity.................................................33 Chapter 3: Preparing to Create Your Sustainability Plan...........35 Becoming a Sustainable Thinker.................................................................35 Personality traits..................................................................................36 Leadership and business-related skills.............................................37 Recognizing Common Frameworks for Sustainable Development..........38 The Natural Step..................................................................................39 Natural Capitalism...............................................................................42 Building a Green Team..................................................................................44 Choosing your green team members................................................45 Convincing them to come onboard...................................................46 Hiring a consultant to lead the way...................................................47 Budgeting for the Planning Process............................................................48 Monetary costs.....................................................................................49 Time costs.............................................................................................49 Chapter 4: Creating Your Sustainability Plan.....................51 Laying the Foundation for Your Plan..........................................................52 Assessing Your Business s Current State of Sustainability......................53 Getting stakeholders perception of your company s sustainability................................................................54 Conducting a SWOT analysis with your green team.......................57 Identifying Target Cluster Groups...............................................................58 Setting Goals within Each Cluster Group...................................................59 Choosing Key Performance Indicators.......................................................62 Recognizing common types of performance indicators.................62 Developing your broad list of KPIs....................................................64 Selecting your KPIs..............................................................................66 Addressing conflicting KPIs................................................................67 Conducting a Baseline Assessment with Your Key Performance Indicators....................................................................................................67 Gathering internal data for the assessment.....................................68 Using external factors as benchmarks..............................................68 Rating your performance according to your KPIs...........................69 Summarizing your findings.................................................................71 Prioritizing Your Goals.................................................................................71 Identifying Specific Initiatives......................................................................72 Brainstorming ideas............................................................................72 Selecting the best initiatives from your brainstormed list.............75 Outlining the details............................................................................76 Prioritizing your initiatives.................................................................78 Spreading the Word about Your Plan.........................................................79 Table of Contents Chapter 5: Paying Attention to Public Policy and the Regulatory Realm.............................................81 The Basics on the Green Movement and Public Policy............................81 Who s running the show.....................................................................82 How the greening of public policy affects business........................83 Ways you can respond........................................................................84 What Green Policies Focus On in the Business World.............................85 Natural resources usage.....................................................................86 Energy sources.....................................................................................86 Greenhouse gas emissions.................................................................88 Waste generation.................................................................................90 Corporate social responsibility.........................................................91 How and Where to Make Your Voice Heard...............................................92 Joining with like-minded businesspeople.........................................93 Pressuring policymakers for change.................................................94 Targeting your efforts.........................................................................95 Part 11: Pushing Up lour Green SteeUes: Implementation..........................................................97 Chapter 6: Small Steps, Big Change: Office Practices.............99 Greening Office Practices: What You Can Do and Why You Should Do It...............................................................................99 Where to Begin? Getting the Lay of the Land..........................................100 Increasing Energy Efficiency......................................................................101 Finding out the amount of energy you currently use....................102 Starting with the low-hanging fruit..................................................104 Lightening up on your lighting.........................................................107 Ousting old office equipment...........................................................108 Greening your IT department...........................................................Ill Reducing Waste...........................................................................................112 Conducting a waste assessment......................................................113 Exploring quick and easy waste-reducing actions........................114 Minimizing paper waste....................................................................115 Purchasing environmentally friendly goods..................................117 Developing an office recycling program.........................................118 Arranging for end-of-life recycling for electronics.........................122 Changing Purchasing Practices for Office Supplies................................123 Opting for utility over ownership....................................................123 Considering the source of your supplies........................................124 Shelling out for sustainable and nontoxic office items.................125 Cutting the Carbon Impact of Company Travel.......................................127 Conferencing electronically instead of in person..........................128 Investing in sustainable company cars...........................................129 Instituting green corporate travel policies.....................................130 Green Business Practices For Dummies Chapter 7: Lean Green Product Development Machine...........131 Surveying the Three Main Aspects of Sustainable Product Development.............................................................................132 Products..............................................................................................132 Processes............................................................................................134 Supply chain.......................................................................................136 Recognizing the Value of Sustainable Product Development................137 Taking Stock of Your Current Product Line: Three Approaches..........139 Considering each phase of a product s life cycle: Life cycle assessment (LCA).........................................................140 Rethinking how products are designed: Cradle to Cradle (C2C)..................................................................143 Assessing overall environmental impact: Design for the Environment (DfE).........................................................................144 Beginning to Green Your Product Line: The First Steps.........................147 Gathering ideas from outside resources........................................148 Establishing new green guidelines for product design.................149 Brainstorming ideas..........................................................................149 Chapter 8: Looking Closely at the Brick and Mortar: Facilities.....153 Why Greening Your Facility Is a Good Idea..............................................153 Making Preliminary Decisions...................................................................155 To renovate, or to build?..................................................................156 To certify, or not to certify?.............................................................161 Surveying Your Options: Specifics You Can Target................................162 Choosing sustainable materials.......................................................162 Conserving water...............................................................................164 Reducing energy usage.....................................................................165 Getting energy from renewable sources.........................................166 Cleaning up indoor air quality..........................................................168 Professional Help You May Need..............................................................170 Architect.............................................................................................170 Contractor...........................................................................................172 Interior designer................................................................................173 Getting Down to Business...........................................................................174 Picking renovation projects.............................................................175 Planning the site for your new building..........................................176 Chapter 9: Greening Your Accounting Practices.................179 Understanding What Green Finances Entail............................................179 Why Green Your Accounting Practices?...................................................181 How to Green Your Accounting Practices: The Basics...........................182 Choosing Green Financial Institutions......................................................184 Focusing on practices.......................................................................184 Considering investment locale.........................................................185 Table of Contents Finding Green Lenders and Financial Services........................................186 Green mortgages................................................................................187 Green credit cards.............................................................................187 Putting Your Money Where Your Mouth Is: Investing Responsibly.....190 Accessing Seed Capital for Your Sustainability Efforts..........................191 Venture capitalists.............................................................................191 Green angel investors........................................................................192 Part 111: inVolVinq Stakeholders in l/our Sustainability Efforts................................................ 193 Chapter 10: Marketing to a Greener World......................195 Greening Your Marketing Model: The Basics..........................................196 Color-Coding Your Customers by Their Shade of Green........................197 Conducting green marketing research............................................197 Pine Greens: The uber-informed consumer...................................198 Jungle Greens: The trendy, ecofriendly consumer........................199 Moss Greens: The environmentally apathetic consumer.............200 Balancing Premium Pricing with Consumer Demand.............................203 Recognizing That Placement Is Paramount..............................................204 Channeling sustainable products through a retailer....................205 Selling directly to consumers...........................................................207 Promoting Your Green Product or Service..............................................211 Deciding what to focus on................................................................212 Lending validity to your message with ecolabeling certification.....................................................................................214 Optimizing effectiveness with a positive tone...............................217 Building consumers trust................................................................218 Highlighting Overall Sustainability Results in Your Marketing Materials.................................................................................220 Chapter 11: Revitalizing Your Local Economy....................221 What Relocalization Means and Why It Matters......................................222 How to Become a Buy-Local Business......................................................224 Joining or starting an independent business alliance...................225 Combining your product or service with others as a package deal: Co-ops..................................................................229 Incorporating local goods and services into your business operations.......................................................................................231 Convincing Consumers to Buy Locally.....................................................232 Getting your employees fired up for the community....................233 Attracting consumers with a targeted buy-local campaign.........234 Making consumer behavior change easy and enticing.................238 Green Business Practices For Dummies Chapter 12: Partnering with a Nonprofit........................241 The Form and Function of a Successful Collaboration...........................242 How you help the nonprofit..............................................................243 How the nonprofit helps you............................................................244 Identifying Good Opportunities for Partnership.....................................246 Assessing the Candidates and Narrowing Your Options.......................247 Prescreening before moving ahead.................................................248 Sizing up financial and operational health.....................................249 Getting a feel for the community s response.................................250 Choosing which candidates to proceed with.................................251 Meeting with the Nonprofit s Leadership.................................................251 What to bring with you.....................................................................252 What questions to consider.............................................................253 Solidifying the Partnership.........................................................................253 Sharing Your News......................................................................................255 Nurturing the Partnership and Monitoring Success...............................256 Assessing the relationship................................................................256 Recognizing and resolving conflicts................................................257 Chapter 13. Greening Your Workforce and Your Human Resource Policies................................259 Recognizing the Importance of Developing an Ecosawy Workforce................................................................................260 Understanding What Green HR Practices Entail.....................................261 Going Green with Current Employees......................................................262 Introducing sustainability and encouraging participation...........262 Providing sustainability training......................................................268 Maintaining the green momentum with ongoing dialogue...........270 Recruiting Ecosawy Candidates...............................................................272 Greening your job descriptions.......................................................272 Finding green prospects...................................................................274 Interviewing candidates and assessing their responses..............275 Aligning HR Policies with Sustainability Goals........................................275 Upholding fair wage standards........................................................276 Tying compensation and benefits to green practices...................276 Greening the lingo on performance evaluations............................277 Setting an example with internal corporate events......................278 Part IV: Measuring and Reporting Results..................281 Chapter 14: Governing Bodies: Getting to Know the Standards and Certifications..................................283 The Basics on Standards and Certifications............................................283 What they are.....................................................................................284 Where they come from......................................................................286 Why they re beneficial to your sustainability efforts....................288 Table of Contents Choosing Standards for Your Business....................................................289 Considering Certifications..........................................................................292 Reviewing two fairly new company-wide certifications................293 Surveying your certification options by industry sector..............295 Personalizing Standards for Your Business.............................................297 Applying Standards to Your Supply Chain...............................................298 Chapter 15: Measuring Results and Tweaking Your Plan.........303 Understanding the Function of Formal Assessments.............................303 Gathering Data.............................................................................................305 Assigning responsibilities for data collection................................305 Acquiring data that s reliable and measurable..............................306 Measuring progress based on the data you ve gathered.............308 Using Your Measurements to Make Strategic Plan Changes.................311 Chapter 16: Creating Sustainability Reports That Wow Stakeholders......................................313 The Basics of Sustainability Reporting.....................................................313 Understanding the functions of sustainability reports.................314 Recognizing the value of reporting your progress........................315 Visualizing the big picture: An overview of the primary disclosures.......................................................................316 Getting into the nitty-gritty details of report structure................319 Preparing to Write Your Report................................................................320 Creating a budget for the reporting process..................................321 Obtaining big-picture guidance from other businesses and reporting entities....................................................................322 Identifying core developments and trends.....................................325 Putting Your Facts and Figures into a Presentable Format...................325 Making the data easily accessible...................................................326 Helping stakeholders interpret the data.........................................329 Adding commentary to balance out shortcomings.......................330 Part V: The Part of Tens............................................333 Chapter 17: More than Ten Green Business Visionaries and Their Success Stories....................................335 Ray Anderson, CEO, Interface, Inc.............................................................335 Joan Bavaria, CEO, Trillium Asset Management......................................336 Janine Benyus, Scientist and Author, Biomimicry..................................337 Sir John Browne, Former CEO, British Petroleum...................................338 Yvon Chouinard, Founder, Patagonia, Inc................................................338 Paul Hawken, Author, The Ecology of Commerce...................................339 Jeffrey Hollender, President, Seventh Generation..................................340 Jeffrey Immelt, CEO, General Electric.......................................................340 Green Business Practices For Dummies Amory Lovins, Coauthor, Natural Capitalism..........................................341 William McDonough Michael Braungart, Authors, Cradle to Cradle.......................................................................................341 Muhammad Yunus, Nobel Laureate and Founder, The Grameen Bank...................................................................................342 Chapter 18: Countering Ten Myths about Going Green............343 The Costs Outweigh the Profits.................................................................343 Going Green Requires Extensive Ecoknowledge.....................................344 Our Employees Are Too Busy to Implement Green Initiatives..............345 My Business Is Too Small to Matter..........................................................345 Why Start Now? The Earth Is Already Doomed.......................................346 This Climate Change Thing Will Pass........................................................346 Not to Worry — Technology Will Provide the Answers!........................347 Our Shareholders Just Want Short-Term Results...................................347 The Whole Green Scene Is a Ploy by Whiny Ecoliberals........................348 This Problem Isn t Ours to Solve...............................................................348 Index.......................................................................349
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spellingShingle Swallow, Lisa
Green business practices for dummies
Social responsibility of business
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title Green business practices for dummies
title_auth Green business practices for dummies
title_exact_search Green business practices for dummies
title_full Green business practices for dummies by Lisa Swallow
title_fullStr Green business practices for dummies by Lisa Swallow
title_full_unstemmed Green business practices for dummies by Lisa Swallow
title_short Green business practices for dummies
title_sort green business practices for dummies
topic Social responsibility of business
Umweltökonomie (DE-588)4061638-1 gnd
Unternehmensethik (DE-588)4202404-3 gnd
topic_facet Social responsibility of business
Umweltökonomie
Unternehmensethik
Einführung
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