Green business practices for dummies
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Format: | Buch |
Sprache: | English |
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Hoboken, NJ
Wiley
2009
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Schriftenreihe: | For dummies
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adam_text | Contents at a Glance
Introduction................................................................ 7
Part 1: Sustainability: The Visionary Way
to GroW a Business...................................................... 7
Chapter 1: What s in It for My Company; What s in It for My World?.........................9
Chapter 2: How Nature s Laws Are Dictating Change.................................................25
Chapter 3: Preparing to Create Your Sustainability Plan...........................................35
Chapter 4: Creating Your Sustainability Plan...............................................................51
Chapter 5: Paying Attention to Public Policy and the Regulatory Realm.................81
Part 11: Pushing Up lour Green Sleeves:
Implementation.........................................................97
Chapter 6: Small Steps, Big Change: Office Practices..................................................99
Chapter 7: Lean Green Product Development Machine...........................................131
Chapter 8: Looking Closely at the Brick and Mortar: Facilities...............................153
Chapter 9: Greening Your Accounting Practices.......................................................179
Part 111: Involving Stakeholders in lour
Sustainability Efforts............................................... 193
Chapter 10: Marketing to a Greener World................................................................195
Chapter 11: Revitalizing Your Local Economy...........................................................221
Chapter 12: Partnering with a Nonprofit.....................................................................241
Chapter 13: Greening Your Workforce and Your Human Resource Policies.........259
Part IV: Measuring and Reporting Results.................281
Chapter 14: Governing Bodies: Getting to Know the Standards
and Certifications........................................................................................................283
Chapter 15: Measuring Results and Tweaking Your Plan.........................................303
Chapter 16: Creating Sustainability Reports That Wow Stakeholders....................313
Part V: The Part of Tens...........................................333
Chapter 17: More than Ten Green Business Visionaries and
Their Success Stories..................................................................................................335
Chapter 18: Countering Ten Myths about Going Green............................................343
Index......................................................................31*9
Table of Contents
Introduction................................................................. /
About This Book..............................................................................................1
Conventions Used in This Book.....................................................................2
What You re Not to Read................................................................................2
Foolish Assumptions.......................................................................................3
How This Book Is Organized..........................................................................3
Part I: Sustainability: The Visionary Way to Grow a Business.........4
Part II: Pushing Up Your Green Sleeves: Implementation.................4
Part III: Involving Stakeholders in Your Sustainability Efforts.........4
Part IV: Measuring and Reporting Results..........................................5
Part V: The Part of Tens........................................................................5
Icons Used in This Book.................................................................................5
Where to Go from Here...................................................................................6
Part 1: Sustainability: The Visionary Way to
a Business........................................................... 7
Chapter 1: What s in It for My Company; What s in It for My World? .. .9
Looking at the Three Ps of Sustainability...................................................10
Considering the Need and Opportunity for Change from a
Business Perspective.................................................................................12
Crucial resources are dwindling........................................................12
Key stakeholders are a-changin ........................................................13
Markets are moving.............................................................................16
Understanding How Sustainable Practices Boost Your
Business s Value.........................................................................................19
Bettering your bottom line.................................................................19
Skyrocketing the top-line trajectory..................................................20
Fostering a desirable workplace for top-notch employees............21
Finding the Best Focal Points for Your Business: A Preliminary
Assessment.................................................................................................22
Chapter 2: How Nature s Laws Are Dictating Change.............25
The Deeds: Human Forces behind the Green Movement.........................25
Grasping globalization........................................................................26
Focusing on the fate of fossil fuels....................................................27
Wading through waste........................................................................28
Pondering pollution and the Tragedy of the Commons.................29
Tackling toxins in everyday products and food sources...............29
Green Business Practices For Dummies
The Damage: How Mother Nature Propels the Green Movement...........31
Warming up the globe.........................................................................31
Shrinking the Earth s usable water supply.......................................32
Accelerating the loss of biodiversity.................................................33
Chapter 3: Preparing to Create Your Sustainability Plan...........35
Becoming a Sustainable Thinker.................................................................35
Personality traits..................................................................................36
Leadership and business-related skills.............................................37
Recognizing Common Frameworks for Sustainable Development..........38
The Natural Step..................................................................................39
Natural Capitalism...............................................................................42
Building a Green Team..................................................................................44
Choosing your green team members................................................45
Convincing them to come onboard...................................................46
Hiring a consultant to lead the way...................................................47
Budgeting for the Planning Process............................................................48
Monetary costs.....................................................................................49
Time costs.............................................................................................49
Chapter 4: Creating Your Sustainability Plan.....................51
Laying the Foundation for Your Plan..........................................................52
Assessing Your Business s Current State of Sustainability......................53
Getting stakeholders perception of your
company s sustainability................................................................54
Conducting a SWOT analysis with your green team.......................57
Identifying Target Cluster Groups...............................................................58
Setting Goals within Each Cluster Group...................................................59
Choosing Key Performance Indicators.......................................................62
Recognizing common types of performance indicators.................62
Developing your broad list of KPIs....................................................64
Selecting your KPIs..............................................................................66
Addressing conflicting KPIs................................................................67
Conducting a Baseline Assessment with Your Key Performance
Indicators....................................................................................................67
Gathering internal data for the assessment.....................................68
Using external factors as benchmarks..............................................68
Rating your performance according to your KPIs...........................69
Summarizing your findings.................................................................71
Prioritizing Your Goals.................................................................................71
Identifying Specific Initiatives......................................................................72
Brainstorming ideas............................................................................72
Selecting the best initiatives from your brainstormed list.............75
Outlining the details............................................................................76
Prioritizing your initiatives.................................................................78
Spreading the Word about Your Plan.........................................................79
Table of Contents
Chapter 5: Paying Attention to Public Policy and the
Regulatory Realm.............................................81
The Basics on the Green Movement and Public Policy............................81
Who s running the show.....................................................................82
How the greening of public policy affects business........................83
Ways you can respond........................................................................84
What Green Policies Focus On in the Business World.............................85
Natural resources usage.....................................................................86
Energy sources.....................................................................................86
Greenhouse gas emissions.................................................................88
Waste generation.................................................................................90
Corporate social responsibility.........................................................91
How and Where to Make Your Voice Heard...............................................92
Joining with like-minded businesspeople.........................................93
Pressuring policymakers for change.................................................94
Targeting your efforts.........................................................................95
Part 11: Pushing Up lour Green SteeUes:
Implementation..........................................................97
Chapter 6: Small Steps, Big Change: Office Practices.............99
Greening Office Practices: What You Can Do and
Why You Should Do It...............................................................................99
Where to Begin? Getting the Lay of the Land..........................................100
Increasing Energy Efficiency......................................................................101
Finding out the amount of energy you currently use....................102
Starting with the low-hanging fruit..................................................104
Lightening up on your lighting.........................................................107
Ousting old office equipment...........................................................108
Greening your IT department...........................................................Ill
Reducing Waste...........................................................................................112
Conducting a waste assessment......................................................113
Exploring quick and easy waste-reducing actions........................114
Minimizing paper waste....................................................................115
Purchasing environmentally friendly goods..................................117
Developing an office recycling program.........................................118
Arranging for end-of-life recycling for electronics.........................122
Changing Purchasing Practices for Office Supplies................................123
Opting for utility over ownership....................................................123
Considering the source of your supplies........................................124
Shelling out for sustainable and nontoxic office items.................125
Cutting the Carbon Impact of Company Travel.......................................127
Conferencing electronically instead of in person..........................128
Investing in sustainable company cars...........................................129
Instituting green corporate travel policies.....................................130
Green Business Practices For Dummies
Chapter 7: Lean Green Product Development Machine...........131
Surveying the Three Main Aspects of Sustainable
Product Development.............................................................................132
Products..............................................................................................132
Processes............................................................................................134
Supply chain.......................................................................................136
Recognizing the Value of Sustainable Product Development................137
Taking Stock of Your Current Product Line: Three Approaches..........139
Considering each phase of a product s life cycle:
Life cycle assessment (LCA).........................................................140
Rethinking how products are designed:
Cradle to Cradle (C2C)..................................................................143
Assessing overall environmental impact: Design for the
Environment (DfE).........................................................................144
Beginning to Green Your Product Line: The First Steps.........................147
Gathering ideas from outside resources........................................148
Establishing new green guidelines for product design.................149
Brainstorming ideas..........................................................................149
Chapter 8: Looking Closely at the Brick and Mortar: Facilities.....153
Why Greening Your Facility Is a Good Idea..............................................153
Making Preliminary Decisions...................................................................155
To renovate, or to build?..................................................................156
To certify, or not to certify?.............................................................161
Surveying Your Options: Specifics You Can Target................................162
Choosing sustainable materials.......................................................162
Conserving water...............................................................................164
Reducing energy usage.....................................................................165
Getting energy from renewable sources.........................................166
Cleaning up indoor air quality..........................................................168
Professional Help You May Need..............................................................170
Architect.............................................................................................170
Contractor...........................................................................................172
Interior designer................................................................................173
Getting Down to Business...........................................................................174
Picking renovation projects.............................................................175
Planning the site for your new building..........................................176
Chapter 9: Greening Your Accounting Practices.................179
Understanding What Green Finances Entail............................................179
Why Green Your Accounting Practices?...................................................181
How to Green Your Accounting Practices: The Basics...........................182
Choosing Green Financial Institutions......................................................184
Focusing on practices.......................................................................184
Considering investment locale.........................................................185
Table of Contents
Finding Green Lenders and Financial Services........................................186
Green mortgages................................................................................187
Green credit cards.............................................................................187
Putting Your Money Where Your Mouth Is: Investing Responsibly.....190
Accessing Seed Capital for Your Sustainability Efforts..........................191
Venture capitalists.............................................................................191
Green angel investors........................................................................192
Part 111: inVolVinq Stakeholders in l/our
Sustainability Efforts................................................ 193
Chapter 10: Marketing to a Greener World......................195
Greening Your Marketing Model: The Basics..........................................196
Color-Coding Your Customers by Their Shade of Green........................197
Conducting green marketing research............................................197
Pine Greens: The uber-informed consumer...................................198
Jungle Greens: The trendy, ecofriendly consumer........................199
Moss Greens: The environmentally apathetic consumer.............200
Balancing Premium Pricing with Consumer Demand.............................203
Recognizing That Placement Is Paramount..............................................204
Channeling sustainable products through a retailer....................205
Selling directly to consumers...........................................................207
Promoting Your Green Product or Service..............................................211
Deciding what to focus on................................................................212
Lending validity to your message with ecolabeling
certification.....................................................................................214
Optimizing effectiveness with a positive tone...............................217
Building consumers trust................................................................218
Highlighting Overall Sustainability Results in Your
Marketing Materials.................................................................................220
Chapter 11: Revitalizing Your Local Economy....................221
What Relocalization Means and Why It Matters......................................222
How to Become a Buy-Local Business......................................................224
Joining or starting an independent business alliance...................225
Combining your product or service with others as
a package deal: Co-ops..................................................................229
Incorporating local goods and services into your business
operations.......................................................................................231
Convincing Consumers to Buy Locally.....................................................232
Getting your employees fired up for the community....................233
Attracting consumers with a targeted buy-local campaign.........234
Making consumer behavior change easy and enticing.................238
Green Business Practices For Dummies
Chapter 12: Partnering with a Nonprofit........................241
The Form and Function of a Successful Collaboration...........................242
How you help the nonprofit..............................................................243
How the nonprofit helps you............................................................244
Identifying Good Opportunities for Partnership.....................................246
Assessing the Candidates and Narrowing Your Options.......................247
Prescreening before moving ahead.................................................248
Sizing up financial and operational health.....................................249
Getting a feel for the community s response.................................250
Choosing which candidates to proceed with.................................251
Meeting with the Nonprofit s Leadership.................................................251
What to bring with you.....................................................................252
What questions to consider.............................................................253
Solidifying the Partnership.........................................................................253
Sharing Your News......................................................................................255
Nurturing the Partnership and Monitoring Success...............................256
Assessing the relationship................................................................256
Recognizing and resolving conflicts................................................257
Chapter 13. Greening Your Workforce and
Your Human Resource Policies................................259
Recognizing the Importance of Developing an
Ecosawy Workforce................................................................................260
Understanding What Green HR Practices Entail.....................................261
Going Green with Current Employees......................................................262
Introducing sustainability and encouraging participation...........262
Providing sustainability training......................................................268
Maintaining the green momentum with ongoing dialogue...........270
Recruiting Ecosawy Candidates...............................................................272
Greening your job descriptions.......................................................272
Finding green prospects...................................................................274
Interviewing candidates and assessing their responses..............275
Aligning HR Policies with Sustainability Goals........................................275
Upholding fair wage standards........................................................276
Tying compensation and benefits to green practices...................276
Greening the lingo on performance evaluations............................277
Setting an example with internal corporate events......................278
Part IV: Measuring and Reporting Results..................281
Chapter 14: Governing Bodies: Getting to Know the
Standards and Certifications..................................283
The Basics on Standards and Certifications............................................283
What they are.....................................................................................284
Where they come from......................................................................286
Why they re beneficial to your sustainability efforts....................288
Table of Contents
Choosing Standards for Your Business....................................................289
Considering Certifications..........................................................................292
Reviewing two fairly new company-wide certifications................293
Surveying your certification options by industry sector..............295
Personalizing Standards for Your Business.............................................297
Applying Standards to Your Supply Chain...............................................298
Chapter 15: Measuring Results and Tweaking Your Plan.........303
Understanding the Function of Formal Assessments.............................303
Gathering Data.............................................................................................305
Assigning responsibilities for data collection................................305
Acquiring data that s reliable and measurable..............................306
Measuring progress based on the data you ve gathered.............308
Using Your Measurements to Make Strategic Plan Changes.................311
Chapter 16: Creating Sustainability Reports
That Wow Stakeholders......................................313
The Basics of Sustainability Reporting.....................................................313
Understanding the functions of sustainability reports.................314
Recognizing the value of reporting your progress........................315
Visualizing the big picture: An overview of the
primary disclosures.......................................................................316
Getting into the nitty-gritty details of report structure................319
Preparing to Write Your Report................................................................320
Creating a budget for the reporting process..................................321
Obtaining big-picture guidance from other businesses
and reporting entities....................................................................322
Identifying core developments and trends.....................................325
Putting Your Facts and Figures into a Presentable Format...................325
Making the data easily accessible...................................................326
Helping stakeholders interpret the data.........................................329
Adding commentary to balance out shortcomings.......................330
Part V: The Part of Tens............................................333
Chapter 17: More than Ten Green Business Visionaries
and Their Success Stories....................................335
Ray Anderson, CEO, Interface, Inc.............................................................335
Joan Bavaria, CEO, Trillium Asset Management......................................336
Janine Benyus, Scientist and Author, Biomimicry..................................337
Sir John Browne, Former CEO, British Petroleum...................................338
Yvon Chouinard, Founder, Patagonia, Inc................................................338
Paul Hawken, Author, The Ecology of Commerce...................................339
Jeffrey Hollender, President, Seventh Generation..................................340
Jeffrey Immelt, CEO, General Electric.......................................................340
Green Business Practices For Dummies
Amory Lovins, Coauthor, Natural Capitalism..........................................341
William McDonough Michael Braungart, Authors,
Cradle to Cradle.......................................................................................341
Muhammad Yunus, Nobel Laureate and Founder,
The Grameen Bank...................................................................................342
Chapter 18: Countering Ten Myths about Going Green............343
The Costs Outweigh the Profits.................................................................343
Going Green Requires Extensive Ecoknowledge.....................................344
Our Employees Are Too Busy to Implement Green Initiatives..............345
My Business Is Too Small to Matter..........................................................345
Why Start Now? The Earth Is Already Doomed.......................................346
This Climate Change Thing Will Pass........................................................346
Not to Worry — Technology Will Provide the Answers!........................347
Our Shareholders Just Want Short-Term Results...................................347
The Whole Green Scene Is a Ploy by Whiny Ecoliberals........................348
This Problem Isn t Ours to Solve...............................................................348
Index.......................................................................349
|
any_adam_object | 1 |
author | Swallow, Lisa |
author_facet | Swallow, Lisa |
author_role | aut |
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building | Verbundindex |
bvnumber | BV035950441 |
callnumber-first | H - Social Science |
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callnumber-raw | HD30.255 |
callnumber-search | HD30.255 |
callnumber-sort | HD 230.255 |
callnumber-subject | HD - Industries, Land Use, Labor |
classification_rvk | AR 28300 |
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ctrlnum | (OCoLC)260206929 (DE-599)HBZHT015843848 |
dewey-full | 658.4083 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.4083 |
dewey-search | 658.4083 |
dewey-sort | 3658.4083 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Allgemeines Wirtschaftswissenschaften Geographie |
format | Book |
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genre_facet | Einführung |
id | DE-604.BV035950441 |
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indexdate | 2024-12-23T22:53:27Z |
institution | BVB |
isbn | 9780470393390 0470393394 |
language | English |
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owner_facet | DE-M49 DE-BY-TUM DE-92 |
physical | XVI, 366 S. Ill., graph. Darst. |
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publisher | Wiley |
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series2 | For dummies |
spellingShingle | Swallow, Lisa Green business practices for dummies Social responsibility of business Umweltökonomie (DE-588)4061638-1 gnd Unternehmensethik (DE-588)4202404-3 gnd |
subject_GND | (DE-588)4061638-1 (DE-588)4202404-3 (DE-588)4151278-9 |
title | Green business practices for dummies |
title_auth | Green business practices for dummies |
title_exact_search | Green business practices for dummies |
title_full | Green business practices for dummies by Lisa Swallow |
title_fullStr | Green business practices for dummies by Lisa Swallow |
title_full_unstemmed | Green business practices for dummies by Lisa Swallow |
title_short | Green business practices for dummies |
title_sort | green business practices for dummies |
topic | Social responsibility of business Umweltökonomie (DE-588)4061638-1 gnd Unternehmensethik (DE-588)4202404-3 gnd |
topic_facet | Social responsibility of business Umweltökonomie Unternehmensethik Einführung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018807517&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT swallowlisa greenbusinesspracticesfordummies |