Strategic marketing problems cases and comments
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; Munich [u.a.]
Pearson
2010
|
| Ausgabe: | 12. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 008 | 090904s2010 xx ad|| |||| 00||| eng d | ||
| 020 | |a 9780132465496 |9 978-0-13-246549-6 | ||
| 020 | |a 0132465493 |9 0-13-246549-3 | ||
| 035 | |a (OCoLC)445341396 | ||
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| 100 | 1 | |a Kerin, Roger A. |d 1947- |e Verfasser |0 (DE-588)132951606 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin ; Robert A. Peterson |
| 250 | |a 12. ed., internat. ed. | ||
| 264 | 1 | |a Boston ; Munich [u.a.] |b Pearson |c 2010 | |
| 300 | |a XI, 708 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 stw | |
| 650 | 7 | |a Marketingpolitik |2 stw | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Peterson, Robert A. |d 1944- |e Verfasser |0 (DE-588)135570115 |4 aut | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-017764773 | |
Datensatz im Suchindex
| _version_ | 1819581452680953856 |
|---|---|
| adam_text | Contents
Preface
ix
CHAPTER
1
Foundations of Strategic Marketing
Management
1
Appendix A: A Sample Marketing Plan
17
CHAPTER
2
Financial Aspects of Marketing
Management
33
CHAPTER
3
Marketing Decision Making
and Case Analysis
53
CHAPTER
4
Opportunity Analysis, Market
Segmentation, and Market Targeting
65
Fe nix del
Sur, LLC
77
Roger A. Kerin and Robert A. Peterson
Dr
Pepper Snapple Group, Inc.:
Energy Beverages
80
Roger A. Kerin
Rayovac Corporation: The Rechargeable
Battery Opportunity
93
Joe Falconi and Don Barclay
Jones
·
Blair Company
109
Roger A. Kerin
First in Show Pet Foods, Inc.
118
Roger A. Kerin
South Delaware Coors, Inc.
128
James E. Nelson
CHAPTER
5
Product and Service Strategy
and Brand Management
139
Kraft Foods: The Coffee Pod Launch (A)
155
Aleem
Visram
and Robin Ritchie
Dr
Pepper/TUp, Inc.: Squirt® Brand
172
Roger A. Kerin
Zoëcon
Corporation: Insect Growth
Regulators
192
Roger A. Kerin and Larry Smith
Frito-Lay, Inc.: Sun Chips™
Multigrain Snacks
203
Roger A. Kerin and Kenneth R. Lukaska
Parvaderm Corporation
220
Roger A. Kerin
Perpetual Mercy Hospital
228
Roger A. Kerin
Harrington Collection: Sizing Up
the Active-Wear Market
239
Richard S. Tedlow and Heather
Beckham
Procter
&
Gamble, Inc.: Scope
251
Gordon
H. G
McDougall and Franklin
Ramsoomair
Frito-Lay Company: Cracker Jack
263
Roger A. Kerin
CHAPTER
6
Integrated Marketing Communication
Strategy and Management
289
BatesManor Furniture, Inc. (A)
301
Roger A. Kerin
BatesManor Furniture, Inc. (B)
313
Roger A. Kerin
vi
<
O.NTKNTN
Cadbury
Beverages, inc.: Crush* Brand 4<>
Roger A Kertn
Amber Inn
Λ
Sulte*,
inc.
* *>
I
Roger A. Krrt
η
Drypera Corporation: National Television
Advertising Campaign
*
11
Ritger
A. Kertn
Kayem Food*, inc.: Buzz Marketing
ЛІ
Fresco
C hk
ken Sausage *S
*
Rotter!
/■
Young ami Raymond Kinnunen
CHAPTER
7
Marketing Channel
Stratený
and Management U>
Hawaiian Piinchi Goto-Markct
Strategy
ł ·»
Roger
Λ
Kertn
Cl TCO
Corporation
W
I
Кп/н П
A h tvrxnn
Yorktown
Technologic«
H
>
ι
William
И
<
іенпіиуіиип,
John StNey
Hiitlvr
timi Knfwrt A l 4vrsun
SwUher Mower and Machine Company!
Evaluating
a Private
Brand Diatrlhutton
Opportunity
ili
ttofu r A. Keiin
tnut
Wayne Swtsber
Palladium Door, Inc. Mb
Roger A. Ketin
Cordon Carpet Mill», Inc.
t h I
Roger
,
A, Kert»
CHAPTER
8
Pricing Strategy and Management
439
EMI Group, PLC: CD Pricing
in the Recorded
Munic
Industry
1
1«>
Roger A.
Kerl
n
Southwest Airlines U>t
Roger A. Kertn
Superior
Supermarkete:
Everyday
Low Pricing 4H4
Roger A. Kerin
Burroughit
Wellcome
Company:
Retrovir
Ritger A. Kertn ami
Angeld
Hullani
Λ.
1.
Steak Sauce: Lawry s Defense
Timothy
Calkins
The Springfield Nor easters:
Maximizing Revenues
in the Minor Leagues
ľrank V
CesfHules,
laura Winig,
ami Christopher II Loivlock
Augustine Medical, Inc.:
The Balr Hugger* Patient
Warming System
Roger A Kertn. Mhhael (¡Itlwrtson.
and William Rudellus
CHAPTER
9
Marketing Strategy Reformulation:
The Control Process
SOH
SIS
S26
537
Nundies
Roger A. Kertn
Pharmacia
Λ
llp|ohn, Inc.: Rogaine Hair
Rcgrowth Treatment
ЅЛ2
Roger A. Kertn
McNeil Museum of Art S~<>
Roger A. Kertn
Goodyear Tire and Rubber
Company SH9
Roger A. Kertn
CHAPTER
10
Global Marketing Strategy
601
Baxton Technology
610
(¿onion
H. G. McDougall
Mercan
Systems, Inc.
619
James
Б.
Nelson
Chevrolet Europe
634
Roger A. Kertn and Raj Sethuraman
Qingdao Holer Ltd.: Considering
the Maytag Acquisition 6SI
Roger A. Kertn
її
«S
U
S
is
vil
APPENDIX
Сікмяагу
of Selected
Marketing
___ . «-... ,· .
ι.
...
Term* and Concept»
685
Preparing a Written
<лле
Analy^b»
669 *
Rrpublk National Bank of
І>аІІш»:
Subjctt Index
6і)!
NO* Account» (»f>*i
Student Analy«b: Republic National Company and Brand Index
699
Bank of
Dalia»: NOU
Account*
<. >
|
| any_adam_object | 1 |
| author | Kerin, Roger A. 1947- Peterson, Robert A. 1944- |
| author_GND | (DE-588)132951606 (DE-588)135570115 |
| author_facet | Kerin, Roger A. 1947- Peterson, Robert A. 1944- |
| author_role | aut aut |
| author_sort | Kerin, Roger A. 1947- |
| author_variant | r a k ra rak r a p ra rap |
| building | Verbundindex |
| bvnumber | BV035711035 |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)445341396 (DE-599)BVBBV035711035 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 12. ed., internat. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV035711035 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T22:11:33Z |
| institution | BVB |
| isbn | 9780132465496 0132465493 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017764773 |
| oclc_num | 445341396 |
| open_access_boolean | |
| owner | DE-1050 DE-703 DE-188 |
| owner_facet | DE-1050 DE-703 DE-188 |
| physical | XI, 708 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Kerin, Roger A. 1947- Peterson, Robert A. 1944- Strategic marketing problems cases and comments Marketing stw Marketingpolitik stw Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Marketing stw Marketingpolitik stw Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Marketingpolitik Marketing Decision making Case studies Marketing Management Case studies Strategisches Management Marketingstrategie Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017764773&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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