Contemporary business
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2011
|
| Ausgabe: | 13. ed., 2010 update |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Contemporary business |c David L. Kurtz |
| 250 | |a 13. ed., 2010 update | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2011 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. |e 4 CD-ROMs (12 cm) | ||
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Datensatz im Suchindex
| _version_ | 1819608621338591232 |
|---|---|
| adam_text | Brief
Contents
Part
1
Business in a Global Environment
Chapter
1
Chapter
2
Chapter
3
Chapter
4
Part
2
The Changing Face of Business
Business Ethics and Social Responsibility
Economic Challenges Facing Contemporary Business
Competing in World Markets
Starting and Growing Your Business
2
32
66
100
139
Chapter
5
Chapter
6
Chapter
7
Part
3
Options for Organizing Small and Large Businesses
140
Starting Your Own Business: The
Entrepreneurship
Alternative
180
E-Business: Doing Business Online
212
Management: Empowering People
to Achieve Business Objectives
____________251
Chapter
8
Chapter
9
Chapter
10
Chapter
11
Part
4
Management, Leadership, and the Internal Organization
252
Human Resource Management, Motivation, and Labor-Management
Relations
286
Improving Performance through Empowerment, Teamwork, and
Communication
324
Production and Operations Management
354
Marketing Management
387
Chapter
12
Chapter
13
Chapter
14
Part
5
Customer-Driven Marketing
Product and Distribution Strategies
Promotion and Pricing Strategies
Managing Technology and Information
388
420
458
495
Chapter
15
Chapter
16
Part
6
Using Technology to Manage Information
Understanding Accounting and Financial Statements
Managing Financial Resources
496
522
557
Chapter
17
Chapter
18
The Financial System
Financial Management
558
590
Appendix A Business Law
Appendix
В
Insurance and Risk Management
Appendix
С
Personal Financial Planning
Appendix
D
Developing a Business Plan
Appendix
E
Careers in Contemporary Business
A-i
A-18
A-30
A-43
A-51
|
| any_adam_object | 1 |
| author | Kurtz, David L. |
| author_GND | (DE-588)170641325 (DE-588)170641309 |
| author_facet | Kurtz, David L. |
| author_role | aut |
| author_sort | Kurtz, David L. |
| author_variant | d l k dl dlk |
| building | Verbundindex |
| bvnumber | BV035704148 |
| classification_rvk | QP 120 QP 300 |
| ctrlnum | (OCoLC)830666695 (DE-599)BVBBV035704148 |
| discipline | Wirtschaftswissenschaften |
| edition | 13. ed., 2010 update |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV035704148 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T22:11:07Z |
| institution | BVB |
| isbn | 9780470496749 9780470503430 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017758027 |
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| physical | Getr. Zählung Ill., graph. Darst. 4 CD-ROMs (12 cm) |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Kurtz, David L. Contemporary business Unternehmensgründung (DE-588)4078599-3 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4037278-9 (DE-588)4123623-3 |
| title | Contemporary business |
| title_auth | Contemporary business |
| title_exact_search | Contemporary business |
| title_full | Contemporary business David L. Kurtz |
| title_fullStr | Contemporary business David L. Kurtz |
| title_full_unstemmed | Contemporary business David L. Kurtz |
| title_short | Contemporary business |
| title_sort | contemporary business |
| topic | Unternehmensgründung (DE-588)4078599-3 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Unternehmensgründung Management Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017758027&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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