Media literacy
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2008
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 008 | 090828s2008 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781412958752 |c pbk. : acidfree paper |9 978-1-412-95875-2 | ||
| 020 | |a 141295875X |c pbk. : acidfree paper |9 1-412-95875-X | ||
| 035 | |a (OCoLC)319214402 | ||
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| 100 | 1 | |a Potter, W. James |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Media literacy |c W. James Potter |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2008 | |
| 300 | |a XX, 424 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 394 - 413 | ||
| 650 | 4 | |a Éducation aux médias | |
| 650 | 4 | |a Media literacy | |
| 650 | 0 | 7 | |a Mediendidaktik |0 (DE-588)4123731-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Informationskompetenz |0 (DE-588)4614795-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1819664210801459200 |
|---|---|
| adam_text | Brief Contents
Preface xvi
PART I INTRODUCTION 1
1. Living in the Message-Saturated World 3
2. Media Literacy Approach 11
PART II AUDIENCES 29
3. Individual s Perspective 31
4. Industry Perspective on Audience 42
5. Children as a Special Audience 55
PART III EFFECTS 71
6. Proactive Perspective on Media Effects 73
7. Broadening Our Perspective on Media Effects 89
PART IV INDUSTRY 103
8. Development of the Mass Media Industries 105
9. The Economic Game 113
10. The Current Picture 134
PART V CONTENT 157
11. Mass Media Content and Reality 159
12. News 170
13. Entertainment 195
14. Advertising 220
15. Mass Media Interactive Games 240
PART VI CONFRONTING THE ISSUES 251
16. Who Owns and Controls the Mass Media? 253
17. Privacy 275
18. Piracy 290
19. Violence 299
20. Sports 314
PART VII THE SPRINGBOARD 331
21. Personal Strategy for Increasing Media Literacy 333
22. Helping Others Increase Media Literacy 344
Appendix A: Immediate and Long-Term Effects of Media on
Individuals and Institutions 359
Appendix B: Profiles of the Mass Media Industries 372
Appendix C: Contacts 389
References 394
Index 414
About the Author 424
Contents
Preface xvi
Part I Introduction 1
1 Living in the Message-Saturated World 3
Message Saturation 3
High Degree of Exposure 5
The Information Problem 5
The Challenge of Selection
Automatic Routines
Advantages and Disadvantages of Automatic Processing
The Big Question 8
Media Literacy 9
Summary 9
Further Reading 10
Media Literacy Approach 11
What Is Media Literacy? 11
The Three Building Blocks of Media Literacy 12
Personal Locus
Knowledge Structures
Skills
The Definition of Media Literacy 19
The Typology of Media Literacy 21
Advantages of Developing a Higher Degree of Media Literacy 23
Appetite for Wider Variety of Media Messages
More Self-Programming of Mental Codes
More Control Over Media
Summary 25
Further Reading 25
Part II Audiences 29
Individual s Perspective 31
Information-Processing Tasks 32
Filtering
Meaning Matching
Meaning Construction
Analyzing the Idea of Exposure to Media Messages 35
Exposure and Attention
Exposure States
The Media Literacy Perspective 39
Conclusion 41
Further Reading 41
Industry Perspective on Audience 42
Shift From Mass to Niche Perspective on Audience 43
What Is a Mass Audience?
Rejection of the Idea of Mass Audience
The Idea of Niche Audience
Identifying Niches 45
Geographic Segmentation
Demographic Segmentation
Social Class Segmentation
Geodemographic Segmentation
Psychographic Segmentation
Attracting Audiences 48
Appeal to Existing Needs and Interests
Cross-Media and Cross-Vehicle Promotion
Conditioning Audiences 50
Conclusion 51
Further Reading 52
Children as a Special Audience 55
Why Treat Children as a Special Audience? 56
Maturation
Experience
Special Treatment From Regulators 61
Protecting Children From Negative TV Content
Protecting Children From Unfair Advertising Practices
Reexamining the Case for Special Treatment 62
Maturation
Experience
Natural Abilities
Conclusion 69
Further Reading 69
Part III Effects 71
0 Proactive Perspective on Media Effects 73
Media Effects Are Constantly Occurring 74
Manifest and Process Effects
Baseline and Fluctuation Effects
Factors Influencing Media Effects 76
Baseline Factors
Fluctuation Factors
Media Literacy and Blame 83
Media Literacy: Controlling the Media Effects Process 84
Conclusion 84
Further Reading 85
/ Broadening Our Perspective on Media Effects 89
Timing of Effects 90
Type of Effects 91
Cognitive-Type Effect
Attitudinal-Type Effect
Emotional-Type Effect
Physiological-Type Effect
Behavioral-Type Effect
Macro-Type Effect
Valence of Effects 95
Intentionality of Effects 96
Conclusion 97
Further Reading 98
Part IV Industry 103
O Development of the Mass Media Industries 105
Patterns of Development 105
Innovation Stage
Penetration Stage
Peak Stage
Decline Stage
Adaptation Stage
Comparisons Across Mass Media 108
Life Cycle Pattern
Indicators of Peak
Conclusion 111
Further Reading 112
The Economic Game 113
10
The Media Game of Economics 113
The Players
The Goal
The Rules
Characteristics of the Game 118
Importance of Valuing Resources Well
Indirect as Well as Direct Support
Complex Interdependency Among Players
Nature of Competition
Advertising as the Engine
Media Industries Strategies 122
Maximizing Profits
Constructing Audiences
Reducing Risk
Consumers Strategies 128
Default Strategy
Media Literacy Strategy
Conclusion 131
Further Reading 131
The Current Picture 134
Big Picture Patterns 134
Technological Innovations
Business Innovations
Profiles by Industry 135
General Employment Trends 135
Overall Size of Workforce
Salaries
Demographic Patterns
Conclusion 155
Further Reading 155
Part V Content 157
11 Mass Media Content and Reality 159
What Is Reality? 160
Magic Window
Multiple Dimensions of Reality
Differences Across Individuals
Organizing Principle: Next-Step Reality 164
Audience s Perspective
Programmers Perspective
The Importance of Media Literacy 166
Conclusion 168
12
News 170
Is News a Reflection or a Construction? 171
Constraints
News-Framing Influences
News Perspective
Can Journalists Be Objective? 180
Fabrication
Bias
Partial Story
Context
Balance
Becoming Literate With News Content 187
Analyze the News Perspective
Search for Context
Develop Alternative Sources of Information
Be Skeptical About Public Opinion
Expose Yourself to More News, Not Less
Conclusion 191
Further Reading 192
1 j Entertainment 195
Entertainment Formula 196
General Story Formula
Genres
Constraints
Character Patterns 200
Demographic Patterns
Stereotypical Portrayals
Controversial Content Elements 206
Sex
Homosexuality
Violence
Language
Health 210
Deceptive Health Patterns
Responsible Health Patterns
Values 212
Becoming Media Literate With Entertainment Messages 214
Further Reading 215
14 Advertising 220
Advertising Is Pervasive 220
Popular Surface Criticisms 226
Advertising Manipulates Us Into Buying Things We Don t Need
Advertising Makes Us Too Materialistic
Advertising Is Deceptive
Companies Manipulate Us Through Subliminal Advertising
Advertising Is Excessive
Advertising Perpetuates Stereotypes
Social Responsibility Versus Economic Responsibility 231
Becoming More Literate 232
What Are Ads Really Selling?
What Is the Intended Effect of the Ad?
What Are Your Needs?
Conclusion 234
Further Reading 236
1D Mass Media Interactive Games 240
What Is an Interactive Media Game? 240
History of Mass Media Interactive Media Games 241
Business of Interactive Media Games 243
Game Development
Marketing
Experience of Playing Games 245
MMORPGs 246
Examples of MMORPGs
Effects
Media Literacy and Interactive Games 249
Conclusion 249
Further Reading 250
Part VI Confronting the Issues 251
10 Who Owns and Controls the Mass Media? 253
Two Competing Values 254
Localism
Efficiency
Cross-Ownership and Control 257
Types of Concentration
Megamergers
International Perspective
Concentration Among Advertising Agencies
Concentration Among Advertisers
Issues of Concern 264
Deregulation
Change in Content
Lack of Access
Internet
Conclusion 272
Further Reading 272
17 Privacy 275
Defining Privacy 276
Invasions of Your Privacy 276
Monitoring
Selling Information
Spam
Identity Theft
Hijacking
Infecting
Protecting One s Privacy 286
Public Opinion
Opt-In Versus Opt-Out
Regulations
Summary 288
18 Piracy 290
Some History 290
How Big Is the Problem? 291
Film
Print
Crackdown on Piracy 293
Antipiracy Technology
New Legislation
Legal Action
Summary 295
19 Violence 299
Effects 299
Narrow Perspective
The Overlooked Effect
Conception of Violence 306
Public s Definition
Ironies
Developing a Broader Sensitivity
Conclusion 310
Further Reading 310
20 Sports 314
The Money Cycle 314
Players
Owners and Leagues
Television Networks
Advertisers
Public
Olympics 323
Conclusion 324
Further Reading 325
Part VII The Springboard 331
C. 1 Personal Strategy for Increasing Media Literacy 333
Ten Techniques 334
1. Strengthen Your Personal Locus
2. Focus on Usefulness as a Goal
3. Develop an Accurate Awareness of Your Exposure
4. Examine Your Mental Codes
5. Acquire a Broad Base of Useful Knowledge
6. Think About the Reality-Fantasy Continuum
7. Make Cross-Channel Comparisons
8. Examine Your Opinions
9. Change Behaviors
10. Take Personal Responsibility
Illustrations 338
Learning Ladders
Examples of Levels of Literacy
Conclusion 341
C. C Helping Others Increase Media Literacy 344
Interpersonal Techniques 344
Current Situation
Criticisms
What Techniques Work
Public Education 351
Current Situation
Barriers
What You Can Do
Societal Techniques 354
Conclusion 356
Appendix A: Immediate and Long-Term Effects
of Media on Individuals and Institutions 359
Appendix B: Profiles of the Mass Media Industries 372
Appendix C: Contacts 389
References 394
Index 414
About the Author 424
|
| any_adam_object | 1 |
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| classification_rvk | AP 13500 |
| ctrlnum | (OCoLC)319214402 (DE-599)BVBBV035699406 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV035699406 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T22:10:34Z |
| institution | BVB |
| isbn | 9781412958752 141295875X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017753363 |
| oclc_num | 319214402 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-384 |
| owner_facet | DE-19 DE-BY-UBM DE-384 |
| physical | XX, 424 S. Ill. 24 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Sage |
| record_format | marc |
| spellingShingle | Potter, W. James Media literacy Éducation aux médias Media literacy Mediendidaktik (DE-588)4123731-6 gnd Informationskompetenz (DE-588)4614795-0 gnd Medienkompetenz (DE-588)4680767-6 gnd |
| subject_GND | (DE-588)4123731-6 (DE-588)4614795-0 (DE-588)4680767-6 |
| title | Media literacy |
| title_auth | Media literacy |
| title_exact_search | Media literacy |
| title_full | Media literacy W. James Potter |
| title_fullStr | Media literacy W. James Potter |
| title_full_unstemmed | Media literacy W. James Potter |
| title_short | Media literacy |
| title_sort | media literacy |
| topic | Éducation aux médias Media literacy Mediendidaktik (DE-588)4123731-6 gnd Informationskompetenz (DE-588)4614795-0 gnd Medienkompetenz (DE-588)4680767-6 gnd |
| topic_facet | Éducation aux médias Media literacy Mediendidaktik Informationskompetenz Medienkompetenz |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017753363&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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