Marketing the basics
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2010
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The basics
|
| Schlagworte: | |
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MARC
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| 020 | |a 9780415778992 |9 978-0-415-77899-2 | ||
| 020 | |a 9780203870341 |9 978-0-203-87034-1 | ||
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| 100 | 1 | |a Moore, Karl |d 1955- |e Verfasser |0 (DE-588)130083518 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b the basics |c Karl Moore and Niketh Pareek |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2010 | |
| 300 | |a 240 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The basics | |
| 500 | |a Includes index. | ||
| 650 | 7 | |a Marketing |2 stw | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Consumer behavior |x Research | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Moore, Karl 1955- Pareek, Niketh |
| author_GND | (DE-588)130083518 |
| author_facet | Moore, Karl 1955- Pareek, Niketh |
| author_role | aut aut |
| author_sort | Moore, Karl 1955- |
| author_variant | k m km n p np |
| building | Verbundindex |
| bvnumber | BV035679978 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| classification_tum | OEK 740f WIR 803f |
| ctrlnum | (OCoLC)651015227 (DE-599)BVBBV035679978 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV035679978 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T22:07:39Z |
| institution | BVB |
| isbn | 9780415779005 9780415778992 9780203870341 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017734258 |
| oclc_num | 651015227 |
| open_access_boolean | |
| owner | DE-M49 DE-BY-TUM |
| owner_facet | DE-M49 DE-BY-TUM |
| physical | 240 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Routledge |
| record_format | marc |
| series2 | The basics |
| spelling | Moore, Karl 1955- Verfasser (DE-588)130083518 aut Marketing the basics Karl Moore and Niketh Pareek 2. ed. London [u.a.] Routledge 2010 240 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The basics Includes index. Marketing stw Marketing Management Marketing research Consumer behavior Research Export marketing Management Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s b DE-604 Pareek, Niketh Verfasser aut |
| spellingShingle | Moore, Karl 1955- Pareek, Niketh Marketing the basics Marketing stw Marketing Management Marketing research Consumer behavior Research Export marketing Management Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Marketing the basics |
| title_auth | Marketing the basics |
| title_exact_search | Marketing the basics |
| title_full | Marketing the basics Karl Moore and Niketh Pareek |
| title_fullStr | Marketing the basics Karl Moore and Niketh Pareek |
| title_full_unstemmed | Marketing the basics Karl Moore and Niketh Pareek |
| title_short | Marketing |
| title_sort | marketing the basics |
| title_sub | the basics |
| topic | Marketing stw Marketing Management Marketing research Consumer behavior Research Export marketing Management Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Marketing Management Marketing research Consumer behavior Research Export marketing Management Verbraucherverhalten Marktforschung |
| work_keys_str_mv | AT moorekarl marketingthebasics AT pareekniketh marketingthebasics |