Brain View warum Kunden kaufen
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Freiburg ; München [u.a.]
Haufe
2009
|
| Ausgabe: | 2. Aufl., [Nachdr.] |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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MARC
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| 020 | |a 3448087467 |c Gb. : sfr 49.90 (freier Pr.), EUR 29.80 |9 3-448-08746-7 | ||
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| 084 | |a WIR 803f |2 stub | ||
| 084 | |a PSY 435f |2 stub | ||
| 100 | 1 | |a Häusel, Hans-Georg |d 1951- |e Verfasser |0 (DE-588)124150764 |4 aut | |
| 245 | 1 | 0 | |a Brain View |b warum Kunden kaufen |c Hans-Georg Häusel |
| 250 | |a 2. Aufl., [Nachdr.] | ||
| 264 | 1 | |a Freiburg ; München [u.a.] |b Haufe |c 2009 | |
| 300 | |a 264 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 1. Aufl. u.d.T.: Brain script | ||
| 650 | 4 | |a Kaufverhalten - Unbewusstes - Marketingstrategie | |
| 650 | 7 | |a Konsumentenverhalten |2 stw | |
| 650 | 7 | |a Marketing |2 stw | |
| 650 | 7 | |a Neuroökonomie |2 stw | |
| 650 | 7 | |a Zielgruppe |2 stw | |
| 650 | 0 | 7 | |a Unbewusstes |0 (DE-588)4186835-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kaufverhalten |0 (DE-588)4073331-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
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| 856 | 4 | 2 | |q application/pdf |u https://d-nb.info/986586757/04 |3 Inhaltsverzeichnis |
Datensatz im Suchindex
| DE-BY-TUM_call_number | 0002/PSY 435 2009 A 4922(2,2009) |
|---|---|
| DE-BY-TUM_katkey | 1692926 |
| DE-BY-TUM_media_number | 040009306129 |
| _version_ | 1816712959661965312 |
| adam_text | |
| any_adam_object | |
| author | Häusel, Hans-Georg 1951- |
| author_GND | (DE-588)124150764 |
| author_facet | Häusel, Hans-Georg 1951- |
| author_role | aut |
| author_sort | Häusel, Hans-Georg 1951- |
| author_variant | h g h hgh |
| building | Verbundindex |
| bvnumber | BV035500147 |
| classification_rvk | QP 631 QW 300 |
| classification_tum | WIR 803f PSY 435f |
| ctrlnum | (OCoLC)699534996 (DE-599)BVBBV035500147 |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 2. Aufl., [Nachdr.] |
| format | Book |
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| id | DE-604.BV035500147 |
| illustrated | Illustrated |
| indexdate | 2024-11-25T17:26:05Z |
| institution | BVB |
| isbn | 9783448087468 3448087467 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017556386 |
| oclc_num | 699534996 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-703 DE-155 DE-BY-UBR |
| owner_facet | DE-91 DE-BY-TUM DE-703 DE-155 DE-BY-UBR |
| physical | 264 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Haufe |
| record_format | marc |
| spellingShingle | Häusel, Hans-Georg 1951- Brain View warum Kunden kaufen Kaufverhalten - Unbewusstes - Marketingstrategie Konsumentenverhalten stw Marketing stw Neuroökonomie stw Zielgruppe stw Unbewusstes (DE-588)4186835-3 gnd Kaufverhalten (DE-588)4073331-2 gnd Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4186835-3 (DE-588)4073331-2 (DE-588)7601901-9 (DE-588)4062644-1 (DE-588)4120697-6 |
| title | Brain View warum Kunden kaufen |
| title_auth | Brain View warum Kunden kaufen |
| title_exact_search | Brain View warum Kunden kaufen |
| title_full | Brain View warum Kunden kaufen Hans-Georg Häusel |
| title_fullStr | Brain View warum Kunden kaufen Hans-Georg Häusel |
| title_full_unstemmed | Brain View warum Kunden kaufen Hans-Georg Häusel |
| title_short | Brain View |
| title_sort | brain view warum kunden kaufen |
| title_sub | warum Kunden kaufen |
| topic | Kaufverhalten - Unbewusstes - Marketingstrategie Konsumentenverhalten stw Marketing stw Neuroökonomie stw Zielgruppe stw Unbewusstes (DE-588)4186835-3 gnd Kaufverhalten (DE-588)4073331-2 gnd Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Kaufverhalten - Unbewusstes - Marketingstrategie Konsumentenverhalten Marketing Neuroökonomie Zielgruppe Unbewusstes Kaufverhalten Neuromarketing Verbraucherverhalten Marketingstrategie |
| url | https://d-nb.info/986586757/04 |
| work_keys_str_mv | AT hauselhansgeorg brainviewwarumkundenkaufen |