International business challenges in a changing world
Introducing IB from a global perspective, this book includes case studies covering MNEs and SMEs from a variety of countries. It encourages students to think critically and emphasises the role of contemporary issues such as CSR, ethics, governance and global warming.
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2009
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| Ausgabe: | 1. publ. |
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