The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2009
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a The cult of the customer |b create an amazing customer experience that turns satisfied customers into customer evangelists |c Shep Hyken |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2009 | |
| 300 | |a XII, 244 S. |b Ill. | ||
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| 650 | 4 | |a Customer services | |
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Datensatz im Suchindex
| _version_ | 1819622335533023232 |
|---|---|
| adam_text | Titel: The cult of the customer
Autor: Hyken, Shep
Jahr: 2009
Contents
Read This First ix
Part 1 The Purpose of Your Business
Chapter 1 The Genie and the Ice Cream Shop 3
Chapter 2 Do You Need This Book? 5
Chapter 3 The Three Forces 19
Part 2 The Five Cults
Chapter 4 Uncertainty 31
Chapter 5 Alignment 43
Chapter 6 Experience 53
Chapter 7 Ownership 63
Chapter 8 Amazement 73
VI CONTENTS
Part 3 The Journey to Amazement
Chapter 9 What the Journey Looks Like from
the Inside: The Internal March
to Amazement 89
Chapter 10 What the Journey Looks Like from
the Outside: The External March
to Amazement 105
Chapter 11 Launching the Amazement Revolution 123
Part 4 Amazement in Action
Chapter 12 Little Things: Snapshots of
Organizations and People Who Get
the Little Things Right 143
Chapter 13 Problem Solving and Recovery:
Snapshots of Organizations and People
Who Solve Problems and Recover Well 153
Chapter 14 Opportunity Knocks: Organizations and
People Who Look for Opportunities to
Be Better Than Average 171
Chapter 15 Proactive Service and Follow-Through:
Snapshots of Proactive Organizations
and People in Action 179
Chapter 16 The Art of WOW: Snapshots of
Truly Amazing Organizations
and People 189
Part 5 Creating the Cult of the Customer
Chapter 17 Tools for Success 205
Contents vii
Epilogue 227
Notes 231
Acknowledgments 235
About the Author 237
Index 239
|
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| id | DE-604.BV035471212 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T21:34:47Z |
| institution | BVB |
| isbn | 9780470404829 |
| language | English |
| lccn | 2008042913 |
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| publishDate | 2009 |
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| spellingShingle | Hyken, Shep The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists Customer services Customer loyalty Customer relations |
| title | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists |
| title_auth | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists |
| title_exact_search | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists |
| title_full | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists Shep Hyken |
| title_fullStr | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists Shep Hyken |
| title_full_unstemmed | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists Shep Hyken |
| title_short | The cult of the customer |
| title_sort | the cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists |
| title_sub | create an amazing customer experience that turns satisfied customers into customer evangelists |
| topic | Customer services Customer loyalty Customer relations |
| topic_facet | Customer services Customer loyalty Customer relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017390864&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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