Creating powerful brands in consumer, service and industrial markets
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| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford ; Boston [Mass.]
Elsevier/Butterworth-Heinemann
2003
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| 245 | 1 | 0 | |a Creating powerful brands in consumer, service and industrial markets |c Leslie de Chernatony and Malcolm McDonald |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a Oxford ; Boston [Mass.] |b Elsevier/Butterworth-Heinemann |c 2003 | |
| 300 | |a 1 Online-Ressource (xvii, 467 Seiten) |b Illustrationen |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Brand name products - Marketing | |
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| 650 | 4 | |a Brand name products |x Planning | |
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| 776 | 0 | 8 | |i Reproduktion von |a De Chernatony, Leslie |t Creating powerful brands in consumer, service and industrial markets |d 2003 |
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Datensatz im Suchindex
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| author | De Chernatony, Leslie |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-09-19T15:27:00Z |
| indexdate | 2024-11-25T17:26:05Z |
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| isbn | 1417507845 |
| language | English |
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| physical | 1 Online-Ressource (xvii, 467 Seiten) Illustrationen 24 cm |
| psigel | ZDB-1-NEL ZDB-4-NLEBK |
| publishDate | 2003 |
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| publishDateSort | 2003 |
| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| spellingShingle | De Chernatony, Leslie Creating powerful brands in consumer, service and industrial markets Brand name products - Marketing Brand name products - Planning Brand name products Marketing Brand name products Planning Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037584-5 |
| title | Creating powerful brands in consumer, service and industrial markets |
| title_auth | Creating powerful brands in consumer, service and industrial markets |
| title_exact_search | Creating powerful brands in consumer, service and industrial markets |
| title_full | Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald |
| title_fullStr | Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald |
| title_full_unstemmed | Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald |
| title_short | Creating powerful brands in consumer, service and industrial markets |
| title_sort | creating powerful brands in consumer service and industrial markets |
| topic | Brand name products - Marketing Brand name products - Planning Brand name products Marketing Brand name products Planning Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Brand name products - Marketing Brand name products - Planning Brand name products Marketing Brand name products Planning Markenpolitik Markenartikel |
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