Exploring the online music market consumer characteristics and value perceptions
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Luleå
Univ. of Technology
2007
|
| Schriftenreihe: | Doctoral thesis / Luleå Tekniska Universitet
2007,71 |
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MARC
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| 100 | 1 | |a Styvén, Maria |d 1969- |e Verfasser |0 (DE-588)137784929 |4 aut | |
| 245 | 1 | 0 | |a Exploring the online music market |b consumer characteristics and value perceptions |c Maria Styvén |
| 264 | 1 | |a Luleå |b Univ. of Technology |c 2007 | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Table of
Contents
CHAPTER ONE: INTRODUCTION
......................................................................1
1.1
Digitization, the Internet, and the Recording Industry
.........................1
1.2
Aspects of File Sharing
.......................................................................................3
1.3
Online Music Services: Opportunities and Challenges
...............................5
1.4
Problem Area
.......................................................................................................8
1.5
Outline of Thesis
...............................................................................................12
CHAPTER TWO: PILOT STUDY SUMMARY
......................................................13
2.1
Method
................................................................................................................13
2.1.
í
Exploratory Interviews
......................................................................13
2.1.2
Analysis of Consumer Comments
........................................................14
2.2
Summary of Results
..........................................................................................15
2.2.1
Summary of Exploratory Interviews
......................................................15
2.2.2
Summary of Consumer Comments
.......................................................17
2.2.3
Conclusions
..................................................................................18
CHAPTER THREE: CUSTOMER VALUE AND TARGET GROUPS
.....................21
3.1
Customer Value
.................................................................................................21
3.1.1
Foundations and Definitions of Customer Value
......................................22
3.1.2
The Customer Value Construct
...........................................................25
3.1.3
Outcomes of Customer Value
.............................................................31
3.1.4
Individual Characteristics Influencing Customer Value
...............................33
3.2
Identifying Target Customers
.......................................................................34
3.2.1
Definitions of Segmentation
...............................................................35
3.2.2
bsues Related to Segmentation of Online Consumers
................................35
3.2.3
Segmentation Variables
.....................................................................37
3.2.4
Requirements for Segmentation Effectiveness
............................................45
3.2.5
Segment Profiles
.............................................................................46
3.2.6
Targeting
.....................................................................................46
3.3
Customer Value and Target Groups within the Online Music Market
...
....................................................................................................................50
3.3.1
Music Consumption
........................................................................50
3.3.2
Demographics, Attitudes, and Behaviour ofP2P Network Users
...................52
3.3.3
Online Music Consumption and Buying Behaviour
..................................53
3.3.4
Customer Value within the Online Music Market
....................................54
3.3.5
Segmentation and Targeting of Online Music Consumers
............................59
3.3.6
Consumers Willingness to Pay for Online Music
.....................................63
CHAPTER FOUR: RESEARCH QUESTIONS AND CONCEPTUAL FRAMEWORK..
...........................................................................................69
4.1
Research Question Formulation
..................................................................69
4.1.1
Research Question One
....................................................................69
4.1.2
Research Question Two
....................................................................71
4.1.3
Delimitations
.................................................................................71
4.2
Conceptual Framework
..................................................................................72
4.2.1
Customer Value
.............................................................................72
4.2.2
Characteristics of Potential Target Groups
..............................................80
4.2.3
Emerged Conceptual Framework
..........................................................83
CHAPTER FIVE: METHODOLOGY
....................................................................85
5.1
Research Approach
...........................................................................................85
5.2
Research Design
................................................................................................86
5.3
Research Strategy
............................................................................................87
5.4
Sampling
...............................................................................................................89
5.5
Data Collection
................................................................................................92
5.5.1
Instrument Design and Measure Development
.........................................92
5.5.2
Questionnaire Dispatch and Responses
..................................................98
5.6
Data Analysis
....................................................................................................100
5.6.1
Explorator)
Factor Analysis
.............................................................101
5.6.2
Confirmatory Factor Analysis and Structural Equation Modelling
................102
5.6.3
Cluster Analysis
...........................................................................106
5.7
Quality Criteria
..............................................................................................108
5.1.1
Validity
.....................................................................................108
5.7.2
Common Method Variance
..............................................................109
5.7.3
Multicollinearity
...........................................................................
HO
5.7.4
Reliability
..................................................................................
Hi
CHAPTER SIX: RESULTS AND ANALYSIS
........................................................
ИЗ
6.1
Descriptive Statistics
......................................................................................113
6.2
Data Examination
............................................................................................118
6.2.1
Missing Data
..............................................................................HS
6.2.2
Outliers
.....................................................................................
И9
6.2.3
Normality of the Data
....................................................................
^í
6.3
Measure Purification and Validation
........................................................121
6.3.1
Involvement and Knowledge
.............................................................
^
6.3.2
Perceived Fairness of File Sharing
......................................................*
6.3.3
Customer Value of Online Music Services
............................................
^
6.3.4
Intention to Use and Willingness to Pay
..............................................
u
6.3.5
Validation of the Measures
..............................................................**
6.4
Model Specification and Hypothesis Testing
.............................................
^
6.4.1
Model Results in Total Sample
.........................................................
141
6.4.2
Model Results in Gender Subgroups
...................................................
6.4.3
Model Results in Age Subgroups
.......................................................
^
6.4.4
Model Results in Music Involvement Subgroups
.....................................
6.4.5
Model Results in Music Knowledge Subgroups
......................................
6.4.6
Model Results in P2
P
Use Subgroups
.................................................
6.4.7
Model Results in Online Music Service Use Subgroups
............................
6.4.8
Cross-Comparisons of Online Music Service and P2P Users
...............·.......
6.5
Cluster Analysis
..............................................................................................
^
6.5.1
Descriptive Statistics of Clusters
......................................................... ,.
6.5.2
Segment Profiles
...........................................................................
i6Z
6.6
Analysis of Respondents Comments
...........................................................
γζ
6.6.1
Characteristics of Respondents
........................................................... .„„
6.6.2
Themes Derived from Analysis of Comments
........................................
vi
CHAPTER SEVEN: DISCUSSION
.......................................................................177
7.1
Customer Value
...............................................................................................177
7.1.1
Desired Benefits
...........................................................................177
7.1.2
Expected Sacrifices
.........................................................................181
7.1.3
Intention to Use
........................................................................... 185
7.1.4
Willingness to Pay
........................................................................187
7.1.5
Summary and Discussion of Hypothesis Testing
..................................... 191
7.2
Characteristics of Potential Target Groups
..........................................197
7.2.1
Segment Profiles
...........................................................................197
7.2.2
Segment Attractiveness
................................................................... 198
7.2.3
Users of File-Sharing Networks and Online Music Services
.......................200
CHAPTER EIGHT: CONCLUSIONS AND CONTRIBUTIONS
............................205
8.1
Conclusions
......................................................................................................205
8.1.1
How Can Customer Value of Online Music Services Be Characterized?
.......205
8.1.2
How Can Potential Target Groups within the Online Music Market Be Charac¬
terized?
......................................................................................213
8.2
Contributions to Theory
.............................................................................216
8.3
Implications for Practitioners
....................................................................219
8.4
Limitations of the Study
................................................................................225
8.5
Suggestions for Future Research
...............................................................227
REFERENCES
....................................................................................................229
APPENDICES:
A The Recording Industry
В
Sales of Recorded Music
С
Sales of Recorded Music per Format
D
Online Music Services in Sweden
E
Questionnaire (Swedish and English)
F Sources
of Questionnaire Items
G
Cover Letter (Swedish and English)
H
Tests of Non-Response Bias
I Formula for Calculating Differences between Path Estimates
J
Selected Comments from Respondents
К
Divariate
Correlations between Benefits/Sacrifices and individual
Characteristics
L
Divariate
Correlations between P2P/ONLINE Music Service Usage Rate
and Other Characteristics
|
| any_adam_object | 1 |
| author | Styvén, Maria 1969- |
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| author_facet | Styvén, Maria 1969- |
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| author_sort | Styvén, Maria 1969- |
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| bvnumber | BV035402099 |
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| id | DE-604.BV035402099 |
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| indexdate | 2024-12-23T21:31:11Z |
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| language | English |
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| publisher | Univ. of Technology |
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| series2 | Doctoral thesis / Luleå Tekniska Universitet |
| spellingShingle | Styvén, Maria 1969- Exploring the online music market consumer characteristics and value perceptions Musikbranschen sao Fildelning sao Fildelning - sao Musikbranschen - sao Marktentwicklung (DE-588)4123713-4 gnd Musik (DE-588)4040802-4 gnd Nutzung (DE-588)4120814-6 gnd Internet (DE-588)4308416-3 gnd Evaluation (DE-588)4071034-8 gnd Elektronische Medien (DE-588)4151918-8 gnd Musikalien (DE-588)4040809-7 gnd Tonträgerindustrie (DE-588)4267529-7 gnd |
| subject_GND | (DE-588)4123713-4 (DE-588)4040802-4 (DE-588)4120814-6 (DE-588)4308416-3 (DE-588)4071034-8 (DE-588)4151918-8 (DE-588)4040809-7 (DE-588)4267529-7 (DE-588)4155043-2 (DE-588)4113937-9 |
| title | Exploring the online music market consumer characteristics and value perceptions |
| title_auth | Exploring the online music market consumer characteristics and value perceptions |
| title_exact_search | Exploring the online music market consumer characteristics and value perceptions |
| title_full | Exploring the online music market consumer characteristics and value perceptions Maria Styvén |
| title_fullStr | Exploring the online music market consumer characteristics and value perceptions Maria Styvén |
| title_full_unstemmed | Exploring the online music market consumer characteristics and value perceptions Maria Styvén |
| title_short | Exploring the online music market |
| title_sort | exploring the online music market consumer characteristics and value perceptions |
| title_sub | consumer characteristics and value perceptions |
| topic | Musikbranschen sao Fildelning sao Fildelning - sao Musikbranschen - sao Marktentwicklung (DE-588)4123713-4 gnd Musik (DE-588)4040802-4 gnd Nutzung (DE-588)4120814-6 gnd Internet (DE-588)4308416-3 gnd Evaluation (DE-588)4071034-8 gnd Elektronische Medien (DE-588)4151918-8 gnd Musikalien (DE-588)4040809-7 gnd Tonträgerindustrie (DE-588)4267529-7 gnd |
| topic_facet | Musikbranschen Fildelning Fildelning - sao Musikbranschen - sao Marktentwicklung Musik Nutzung Internet Evaluation Elektronische Medien Musikalien Tonträgerindustrie Forschungsbericht Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017322727&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV016411632 |
| work_keys_str_mv | AT styvenmaria exploringtheonlinemusicmarketconsumercharacteristicsandvalueperceptions |