The non-designer's design & type books design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berkeley, Calif.
Peachpit Press
2008
|
| Ausgabe: | Deluxe Ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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MARC
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| 020 | |a 0321534050 |9 0-321-53405-0 | ||
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| 100 | 1 | |a Williams, Robin |d 1953- |e Verfasser |0 (DE-588)135633931 |4 aut | |
| 245 | 1 | 0 | |a The non-designer's design & type books |b design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type |c Robin Williams |
| 246 | 1 | 3 | |a The non-designer's design book |
| 246 | 1 | 3 | |a The non-designer's type book |
| 250 | |a Deluxe Ed. | ||
| 264 | 1 | |a Berkeley, Calif. |b Peachpit Press |c 2008 | |
| 300 | |a 215, XIII, 238 S. |b Ill. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Enth.: The non-designer's design book. The non-designer's type book | ||
| 650 | 7 | |a Graphic arts |2 blmsh | |
| 650 | 7 | |a Graphic design (Typography) |2 blmsh | |
| 650 | 7 | |a Layout (Printing) - Handbooks, manuals, etc |2 blmsh | |
| 650 | 4 | |a Layout (Printing) / Handbooks, manuals, etc. | |
| 650 | 4 | |a Graphic design (Typography) | |
| 650 | 4 | |a Graphic arts | |
| 650 | 0 | 7 | |a Gestaltung |0 (DE-588)4157139-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Layout |0 (DE-588)4269003-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Typografie |0 (DE-588)4136341-3 |2 gnd |9 rswk-swf |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-017159012 | |
Datensatz im Suchindex
| _version_ | 1819776433570971648 |
|---|---|
| adam_text | Is this book for you?
...........................10
11
The four basic principles
.......................13
Summary of proximity
.........................32
The basic purpose
........................32
How to get it
............................32
What to avoid
...........................32
____________________________________________________
33_
Summary of alignment
........................50
The basic purpose
........................50
How to get it
............................50
What to avoid
...........................50
Summary of repetition
.........................64
The basic purpose
........................64
How to get it
............................64
What to avoid
...........................64
Contrast
____________________________
б5_
Summary of contrast
..........................80
The basic purpose
........................80
How to get it
............................80
What to avoid
...........................80
CONTENTS
Review 81
Proximity...................................
82
Alignment
..................................83
Repetition
..................................84
Contrast
...................................85
Little Quiz
#1:
Design principles
..................86
Little Quiz
#2:
Redesign this ad
..................87
Summary
..................................90
Using Color
__________________________
9i_
The amazing color wheel
.......................92
Color relationships
...........................93
Complementary
.........................94
Triads
................................95
Split complement triads
....................96
Analogous colors
........................97
Shades and tints
.............................98
Make your own shades and tints
..............99
Monochromatic colors
....................100
Shades and tints in combination
..............101
Watch the tones
............................102
Warm colors vs. cool colors
....................103
How to begin to choose?
......................104
CMYK vs. rgb; print vs. web
....................106
Extra Tips
&
Tricks
109
Creating a package
..........................110
Business cards
.............................111
Tips on designing business cards
...............114
Format
..............................114
Type size
.............................114
Create a consistent image on all pieces
........114
Letterhead and envelopes
.....................115
Tips on letterhead and envelope design
..........118
Envelope size
..........................118
Create a focal point
.....................118
Alignment
............................118
Second page
..........................118
Faxing and copying
......................118
CONTENTS
Flyers....................................119
Tips on designing flyers
.....................122
Create a focal point
......................122
Use subheads that contrast
.................122
Repetition
............................122
Alignment
............................122
Newsletters
................................123
Tips on designing newsletters
.................126
Alignment
............................126
Paragraph indents
.......................126
Not Helvetica!
..........................126
Readable body copy
.....................126
Brochures
.................................127
Tips on designing brochures
..................130
Contrast
.............................130
Repetition
............................130
Alignment
............................130
Proximity
.............................130
Postcards
.................................131
Tips on designing postcards
..................134
What s your point?
.......................134
Grab their attention
......................134
Contrast
.............................134
Newspaper ads
.............................135
Tips on designing newspaper ads
..............138
Contrast
.............................138
Type choices
..........................138
Reverse type
..........................138
Web sites
.................................139
Tips on designing web pages
.................142
Repetition
............................142
Clarity/Readability
.......................142
CONTENTS
Type
(Є?
Ufe)
_________________________
14S_
Concord
..................................146
Conflict
...................................148
Contrast
..................................150
Summary
.................................152
Categories of Type
________________
is3_
Oldstyle
..................................154
Modern
...................................155
Slab serif.
.................................156
Sans serif
.................................157
Script
....................................159
Decorative
................................160
Be conscious
...............................161
Little Quiz
#3:
Categories of type
................161
Little Quiz
#4:
Thick/thin transitions
...............162
Little Quiz
#5:
Serifs
.........................163
Summary
.................................164
Type Contrasts
165
Size
.....................................166
Weight
...................................170
Structure
..................................174
Form
.....................................178
Direction
..................................182
Color
....................................186
Combine the contrasts
........................192
Summary
.................................193
Little Quiz
#6:
Contrast or conflict
................194
Little Quiz
#7: Dos
and don ts
..................195
An exercise in combining contrasts
...............196
CONTENTS
SO, lUOieS» IIU UVUOWS ®(SOö(iS5 197
The process
...............................198
An
exercise
................................199
Okay—redesign this!.........................
200
ZeS 201
Typefaces in this Book
205
Primary faces
..........................205
Modern
..............................205
Oldstyle
..............................206
Slab serif
.............................206
Sans serif
.............................207
Script
...............................208
Ornaments
............................208
Decorative
............................209
Appendix
210
OpenType
.................................210
Mini-glossary
..............................211
Resources
.................................211
Index
212
Colophon
.................................216
It stinks.
Herb Lubalin
Bui;, is it appropriate?
Edward Gottschall
|
| any_adam_object | 1 |
| author | Williams, Robin 1953- |
| author_GND | (DE-588)135633931 |
| author_facet | Williams, Robin 1953- |
| author_role | aut |
| author_sort | Williams, Robin 1953- |
| author_variant | r w rw |
| building | Verbundindex |
| bvnumber | BV035354932 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z246 |
| callnumber-raw | Z246 |
| callnumber-search | Z246 |
| callnumber-sort | Z 3246 |
| callnumber-subject | Z - Books and Writing |
| classification_rvk | AP 15040 |
| ctrlnum | (OCoLC)315738445 (DE-599)BSZ274288680 |
| dewey-full | 686.2252 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 686 - Printing and related activities |
| dewey-raw | 686.2252 |
| dewey-search | 686.2252 |
| dewey-sort | 3686.2252 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Allgemeines Handwerk und Gewerbe / Verschiedene Technologien |
| edition | Deluxe Ed. |
| format | Book |
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| id | DE-604.BV035354932 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T21:27:19Z |
| institution | BVB |
| isbn | 9780321534057 0321534050 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017159012 |
| oclc_num | 315738445 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 215, XIII, 238 S. Ill. 25 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Peachpit Press |
| record_format | marc |
| spellingShingle | Williams, Robin 1953- The non-designer's design & type books design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type Graphic arts blmsh Graphic design (Typography) blmsh Layout (Printing) - Handbooks, manuals, etc blmsh Layout (Printing) / Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Gestaltung (DE-588)4157139-3 gnd Layout (DE-588)4269003-1 gnd Typografie (DE-588)4136341-3 gnd Desktop-Publishing (DE-588)4139389-2 gnd |
| subject_GND | (DE-588)4157139-3 (DE-588)4269003-1 (DE-588)4136341-3 (DE-588)4139389-2 |
| title | The non-designer's design & type books design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type |
| title_alt | The non-designer's design book The non-designer's type book |
| title_auth | The non-designer's design & type books design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type |
| title_exact_search | The non-designer's design & type books design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type |
| title_full | The non-designer's design & type books design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type Robin Williams |
| title_fullStr | The non-designer's design & type books design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type Robin Williams |
| title_full_unstemmed | The non-designer's design & type books design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type Robin Williams |
| title_short | The non-designer's design & type books |
| title_sort | the non designer s design type books design and typographic principles for the visual novice two award winning best selling books on design and type |
| title_sub | design and typographic principles for the visual novice ; two award-winning, best-selling books on design and type |
| topic | Graphic arts blmsh Graphic design (Typography) blmsh Layout (Printing) - Handbooks, manuals, etc blmsh Layout (Printing) / Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Gestaltung (DE-588)4157139-3 gnd Layout (DE-588)4269003-1 gnd Typografie (DE-588)4136341-3 gnd Desktop-Publishing (DE-588)4139389-2 gnd |
| topic_facet | Graphic arts Graphic design (Typography) Layout (Printing) - Handbooks, manuals, etc Layout (Printing) / Handbooks, manuals, etc. Gestaltung Layout Typografie Desktop-Publishing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017159012&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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