From brand vision to brand evaluation the strategic process of growing and strengthening brands
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam u.a.
Elsevier
2006
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Marketing
|
| Schlagworte: | |
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Datensatz im Suchindex
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| author | De Chernatony, Leslie |
| author_GND | (DE-588)129121797 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:54Z |
| institution | BVB |
| isbn | 9780750667494 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017155342 |
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| physical | XVIII, 318 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Elsevier |
| record_format | marc |
| series2 | Marketing |
| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony 2. ed. Amsterdam u.a. Elsevier 2006 XVIII, 318 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Markenpolitik Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | De Chernatony, Leslie From brand vision to brand evaluation the strategic process of growing and strengthening brands Markenpolitik Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_auth | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_exact_search | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_full | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_fullStr | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_full_unstemmed | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_short | From brand vision to brand evaluation |
| title_sort | from brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_sub | the strategic process of growing and strengthening brands |
| topic | Markenpolitik Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| work_keys_str_mv | AT dechernatonyleslie frombrandvisiontobrandevaluationthestrategicprocessofgrowingandstrengtheningbrands |