Data mining for design and marketing

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Sprache:English
Veröffentlicht: Boca Raton, Fla. [u.a.] CRC Press 2009
Schriftenreihe:Chapman & Hall/CRC data mining and knowledge discovery series
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Datensatz im Suchindex

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adam_text Contents Chapter 1 Sensing Values in Designing Products and Markets on Data Mining and Visualizations ...................................................1 Yukio Ohsawa Chapter 2 Reframing the Data-Mining Process ...............................................19 David Bergner and Ozgur Eris Chapter 3 The Use of Online Market Analysis Systems to Achieve Competitive Advantage ....................................................................35 Lihua Zhao, Mark D. Uncles, and Gary Gregory Chapter 4 Finding Hierarchical Patterns in Large POS Data Using Historical Trees ................................................................................57 Takanobu Nakahara and Hiroyuki Marita Chapter 5 A Method to Search ARX Model Orders and Its Application to Sales Dynamics Analysis .............................................................81 Kenta Fukata, Takashi Washio, Katsutoshi Yada, and Hiroshi Motoda Chapter 6 Data Mining for Improved Web Site Design and Enhanced Marketing .................................................................95 Asem Omari Chapter 7 Discourse Analysis and Creativity Support for Concept Product Design ...........................................................107 Noriko lmafuji Yasui, Xavier Llorà, and David E. Goldberg Chapter 8 Data Crystallization with Human Interactions Applied for Designing New Products ..........................................................119 Kenichi Horie, Yoshiharu Maeno, and Yukio Ohsawa Chapter 9 Improving and Applying Chance Discovery for Design Analysis ........................................................................137 Brett Bojduj Chapter 10 Mining for Influence Leaders in Global Teamwork Projects ........149 Renate Fruchter, Shtibashri Swaminathan, Naohiro Matsumura. and Yukio Ohsawa Chapter 11 Analysis Framework for Knowledge Discovery Related to Persuasion Process Conversation Logs ..........................................171 Wataru Sunayama and Katsutoshi Yada Chapter 12 Association Bundle-Based Market Basket Analysis ......................187 Wenxue Huang, Milorad Krneta, Limin Lin, and Jianhong Wu Chapter 13 Formal Concept Analysis with Attribute Priorities .......................211 Radím Bělohlávek and Vilem Vychodil Chapter 14 Literature Categorization System for Automated Database Retrieval of Scientific Articles Based on Dedicated Taxonomy ................................................................223 Lukáš Fichi, Manabu Suzuki, Masaki Murata, Daiji Kato, Izumi Murakami, and Akira Sasaki Chapter 15 A Data-Mining Framework for Designing Personalized E-Commerce Support Tools ..........................................................235 Timothy Maciag, Dominik Ślęzak, DarylH. Hepting, and Robert J. Hilderman Chapter 16 An Adjacency Matrix Approach for Extracting User Sentiments .............................................................................251 Bin Shi and Kuiyu Chang Chapter 17 Visualizing RFID Tag Data in a Library for Detecting Latent Interest of Users .............................................................................277 Yukio Ohsawa, Takuma Hosoda, and Takeshi Ui Appendix A: KeyGraph and Pictorial KeyGraph .................................................295 Appendix B: A Maximal Cliques Enumeration Algorithm for MBA Transaction Data ..............................................................299 Index ......................................................................................................................307
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spellingShingle Data mining for design and marketing
Datamining gtt
Desenho industrial larpcal
Marketing gtt
Marketing larpcal
Mineração de dados larpcal
Productontwikkeling gtt
Data mining
Industrial design
System design
Verbraucherverhalten (DE-588)4062644-1 gnd
Wissensextraktion (DE-588)4546354-2 gnd
Data Mining (DE-588)4428654-5 gnd
Marketing (DE-588)4037589-4 gnd
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(DE-588)4546354-2
(DE-588)4428654-5
(DE-588)4037589-4
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(DE-588)4143413-4
title Data mining for design and marketing
title_auth Data mining for design and marketing
title_exact_search Data mining for design and marketing
title_full Data mining for design and marketing ed. by Yukio Ohsawa ...
title_fullStr Data mining for design and marketing ed. by Yukio Ohsawa ...
title_full_unstemmed Data mining for design and marketing ed. by Yukio Ohsawa ...
title_short Data mining for design and marketing
title_sort data mining for design and marketing
topic Datamining gtt
Desenho industrial larpcal
Marketing gtt
Marketing larpcal
Mineração de dados larpcal
Productontwikkeling gtt
Data mining
Industrial design
System design
Verbraucherverhalten (DE-588)4062644-1 gnd
Wissensextraktion (DE-588)4546354-2 gnd
Data Mining (DE-588)4428654-5 gnd
Marketing (DE-588)4037589-4 gnd
Electronic Commerce (DE-588)4592128-3 gnd
topic_facet Datamining
Desenho industrial
Marketing
Mineração de dados
Productontwikkeling
Data mining
Industrial design
System design
Verbraucherverhalten
Wissensextraktion
Data Mining
Electronic Commerce
Aufsatzsammlung
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work_keys_str_mv AT ohsawayukio dataminingfordesignandmarketing