Sustainability challenges and solutions at the base of the pyramid business, technology and the poor
A collection of papers on the base-of-the-pyramid (BOP) concept which uses entrepreneurial activity to address poverty by tapping into under-served markets. It includes 'bottom-up' innovation, CSR, and sustainable development considerations.
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| Format: | Buch |
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| Sprache: | English |
| Veröffentlicht: |
Sheffield
Greenleaf Publ.
2008
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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