Red hot internet publicity an insider's guide to marketing your book on the Internet
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Morgan James
2007
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| Online-Zugang: | Inhaltsverzeichnis |
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| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
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| 100 | 1 | |a Sansevieri, Penny C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Red hot internet publicity |b an insider's guide to marketing your book on the Internet |c Penny C. Sansevieri |
| 264 | 1 | |a New York |b Morgan James |c 2007 | |
| 300 | |a XII, 205 S. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Books |x Marketing | |
| 650 | 4 | |a Authorship |x Marketing | |
| 650 | 4 | |a Internet in publicity | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Telemarketing |0 (DE-588)4215401-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Buch |0 (DE-588)4008570-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804138123178803200 |
|---|---|
| adam_text | CONTENTS
Disclaimer
....................................
ii
Dedication
....................................
vi
Acknowledgements
..............................
vii
Introduction: The Micro-niching of American
Publishing: Why virtual promotion makes sense
..........1
Your Red-Hot Internet Publicity Toolkit:
Web Site and Other Wonders of the Net
Building a Billboard Instead of a Web Site
..........13
Building Billboards
.......................16
Think of Your Site as a Billboard
............17
Avoiding Surf Shock
......................19
Your Home Page: The Most Valuable Real Estate
You ll Ever Own
...............................23
How People Surf.
........................23
Web Site Copy: Save the Small Talk
for Your Next Cocktail Party
.....................29
Writing Great Web Site Sales Copy
..........30
Size Does Matter: Picking the Perfect Font
.........33
The Right Font for Every Occasion
..........33
viii
______________________
RED HOT INTERNET PUBLICITY
Converting Surfers into Customers
................37
Living on
Nimrod
Lane: Picking a Good URL
.......41
Creating Your Web Site
..........................45
Defining Your Goals
......................46
Goals: Getting to Know Your Reader
.........46
Who s My Audience?
......................47
Getting the Most Out of Your Reader Profile
___47
Your Target Audience
.....................48
Getting (and understanding) Your Internet
Real Estate
...................................51
How Much Will All of This Cost Me?
.........52
What Exactly Does Building a Site Mean?
___53
Things No Good Web Site Can Be Without
___56
Making Money with Linking
and Affiliate Programs
..........................59
Unraveling the Mystery of Keywords
...............63
Winning the Popularity Contest: Getting
Your Site Listed in Search Engines
.................67
Popular Search Engines
....................68
A Final Note on Site Submissions
............69
CONTENTS ix
E-Commerce:
How to Give Your Customers
a Nordstrom s Shopping Experience
...............71
Success Secrets of Online Selling
............71
Credibility Builders
.......................72
Savvy Secrets to Getting People to Buy
.......76
The Blog Factor
...............................81
Posts, Blogrolls, Comments
and Other Techie Terms
....................82
Why Blogs Matter
........................84
What Would You Talk About?
..............84
How to Start a Blog
.......................86
How to Blog Effectively
...................87
Promoting Your Blog
......................89
Blog Feeds
.............................89
RSS Feed Services
........................91
Keeping the Blog Wheels Turning
...........92
Secrets of Striking Media Gold with Blogs
.........97
Powerful Podcasting
...........................103
Red Hot Internet Publicity
ИИ
x
RED HOT INTERNET PUBLICITY
Understanding Internet Publishing
...............
Ill
The New Rules of PR: Internet Press
Releases and Beyond
..........................115
Touring Your Book on the Net
..................119
Virtual Book Events
...........................123
Types of Events
.........................123
Why Teleseminars are a Good Thing
.........124
One-Nighters
...........................125
Educational Teleseminars
.................126
Pricing, Timing, and Other Tricks to Make your
Seminar Successful
.......................128
Preparing Your Event
....................131
Promoting Yourself on the Call
.............132
The End of the Event is Just the Beginning
.... 133
A Few Final Ideas to Make Your Event Sing.
.. 134
Virtual Networking
...........................137
Becoming An Online Syndicated Sensation
.........141
Submitting Articles and Content
............141
Where oh where are your articles?
..........143
Automating Your Marketing
....................145
What are
Autoresponders?
.................146
CONTENTS xi
The Many Uses of
Autoresponders
.........146
Marketing with Electronic Mini-Courses
.....147
Permission Marketing
....................149
Signatures Aren t Just for Book Signings
.....150
Super Creative Ways to Use Your Email Signature
......................................151
Exceptional Email Newsletters
..................153
Directories
............................156
Cashing in on E-Books
........................159
When
E-Books
Make Sense
...............160
Exploding Your E-book Niche
.............162
Cultivating Your Relationship with Amazon.com
. . . .165
The Secret Amazon Ranking System
........166
Making Amazon.com Your Best Ally
........167
So You d Like to...
(SYLT)
Guides!
.........168
To Market!
..................................169
Red Hot Resources
............................173
Books You ll Love
......................173
Search Optimization Tools
................174
Security Sites
..........................175
xii
RED HOT INTERNET PUBLICITY
Just for Fun
............................176
Other Helpful Stuff
......................177
Big Media Blogs
........................179
Book Blogs We Love
.....................187
Publishing
&
Author Sites
.................189
Online Newsletters
&
E-mail Newsgroups
.... 191
Publishing Info, Trends, and Updates
........192
|
| adam_txt |
CONTENTS
Disclaimer
.
ii
Dedication
.
vi
Acknowledgements
.
vii
Introduction: The Micro-niching of American
Publishing: Why virtual promotion makes sense
.1
Your Red-Hot Internet Publicity Toolkit:
Web Site and Other Wonders of the 'Net
Building a Billboard Instead of a Web Site
.13
Building Billboards
.16
Think of Your Site as a Billboard
.17
Avoiding Surf Shock
.19
Your Home Page: The Most Valuable Real Estate
You'll Ever Own
.23
How People Surf.
.23
Web Site Copy: Save the Small Talk
for Your Next Cocktail Party
.29
Writing Great Web Site Sales Copy
.30
Size Does Matter: Picking the Perfect Font
.33
The Right Font for Every Occasion
.33
viii
_
RED HOT INTERNET PUBLICITY
Converting Surfers into Customers
.37
Living on
Nimrod
Lane: Picking a Good URL
.41
Creating Your Web Site
.45
Defining Your Goals
.46
Goals: Getting to Know Your Reader
.46
Who's My Audience?
.47
Getting the Most Out of Your Reader Profile
_47
Your Target Audience
.48
Getting (and understanding) Your Internet
Real Estate
.51
How Much Will All of This Cost Me?
.52
What Exactly Does "Building a Site" Mean?
_53
Things No Good Web Site Can Be Without
_56
Making Money with Linking
and Affiliate Programs
.59
Unraveling the Mystery of Keywords
.63
Winning the Popularity Contest: Getting
Your Site Listed in Search Engines
.67
Popular Search Engines
.68
A Final Note on Site Submissions
.69
CONTENTS ix
E-Commerce:
How to Give Your Customers
a Nordstrom's Shopping Experience
.71
Success Secrets of Online Selling
.71
Credibility Builders
.72
Savvy Secrets to Getting People to Buy
.76
The Blog Factor
.81
Posts, Blogrolls, Comments
and Other Techie Terms
.82
Why Blogs Matter
.84
What Would You Talk About?
.84
How to Start a Blog
.86
How to Blog Effectively
.87
Promoting Your Blog
.89
Blog Feeds
.89
RSS Feed Services
.91
Keeping the Blog Wheels Turning
.92
Secrets of Striking Media Gold with Blogs
.97
Powerful Podcasting
.103
Red Hot Internet Publicity
ИИ
x
RED HOT INTERNET PUBLICITY
Understanding Internet Publishing
.
Ill
The New Rules of PR: Internet Press
Releases and Beyond
.115
Touring Your Book on the 'Net
.119
Virtual Book Events
.123
Types of Events
.123
Why Teleseminars are a Good Thing
.124
One-Nighters
.125
Educational Teleseminars
.126
Pricing, Timing, and Other Tricks to Make your
Seminar Successful
.128
Preparing Your Event
.131
Promoting Yourself on the Call
.132
The End of the Event is Just the Beginning
. 133
A Few Final Ideas to Make Your Event Sing.
. 134
Virtual Networking
.137
Becoming An Online Syndicated Sensation
.141
Submitting Articles and Content
.141
Where oh where are your articles?
.143
Automating Your Marketing
.145
What are
Autoresponders?
.146
CONTENTS xi
The Many Uses of
Autoresponders
.146
Marketing with Electronic Mini-Courses
.147
Permission Marketing
.149
Signatures Aren't Just for Book Signings
.150
Super Creative Ways to Use Your Email Signature
.151
Exceptional Email Newsletters
.153
Directories
.156
Cashing in on E-Books
.159
When
E-Books
Make Sense
.160
Exploding Your E-book Niche
.162
Cultivating Your Relationship with Amazon.com
. . . .165
The Secret Amazon Ranking System
.166
Making Amazon.com Your Best Ally
.167
So You'd Like to.
(SYLT)
Guides!
.168
To Market!
.169
Red Hot Resources
.173
Books You'll Love
.173
Search Optimization Tools
.174
Security Sites
.175
xii
RED HOT INTERNET PUBLICITY
Just for Fun
.176
Other Helpful Stuff
.177
Big Media Blogs
.179
Book Blogs We Love
.187
Publishing
&
Author Sites
.189
Online Newsletters
&
E-mail Newsgroups
. 191
Publishing Info, Trends, and Updates
.192 |
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| spelling | Sansevieri, Penny C. Verfasser aut Red hot internet publicity an insider's guide to marketing your book on the Internet Penny C. Sansevieri New York Morgan James 2007 XII, 205 S. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Books Marketing Authorship Marketing Internet in publicity Internet marketing Telemarketing (DE-588)4215401-7 gnd rswk-swf Buch (DE-588)4008570-3 gnd rswk-swf Web-Seite (DE-588)4356308-9 gnd rswk-swf Gestaltung (DE-588)4157139-3 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Buch (DE-588)4008570-3 s Telemarketing (DE-588)4215401-7 s Internet (DE-588)4308416-3 s Web-Seite (DE-588)4356308-9 s Gestaltung (DE-588)4157139-3 s DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016806957&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sansevieri, Penny C. Red hot internet publicity an insider's guide to marketing your book on the Internet Books Marketing Authorship Marketing Internet in publicity Internet marketing Telemarketing (DE-588)4215401-7 gnd Buch (DE-588)4008570-3 gnd Web-Seite (DE-588)4356308-9 gnd Gestaltung (DE-588)4157139-3 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4215401-7 (DE-588)4008570-3 (DE-588)4356308-9 (DE-588)4157139-3 (DE-588)4308416-3 |
| title | Red hot internet publicity an insider's guide to marketing your book on the Internet |
| title_auth | Red hot internet publicity an insider's guide to marketing your book on the Internet |
| title_exact_search | Red hot internet publicity an insider's guide to marketing your book on the Internet |
| title_exact_search_txtP | Red hot internet publicity an insider's guide to marketing your book on the Internet |
| title_full | Red hot internet publicity an insider's guide to marketing your book on the Internet Penny C. Sansevieri |
| title_fullStr | Red hot internet publicity an insider's guide to marketing your book on the Internet Penny C. Sansevieri |
| title_full_unstemmed | Red hot internet publicity an insider's guide to marketing your book on the Internet Penny C. Sansevieri |
| title_short | Red hot internet publicity |
| title_sort | red hot internet publicity an insider s guide to marketing your book on the internet |
| title_sub | an insider's guide to marketing your book on the Internet |
| topic | Books Marketing Authorship Marketing Internet in publicity Internet marketing Telemarketing (DE-588)4215401-7 gnd Buch (DE-588)4008570-3 gnd Web-Seite (DE-588)4356308-9 gnd Gestaltung (DE-588)4157139-3 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Books Marketing Authorship Marketing Internet in publicity Internet marketing Telemarketing Buch Web-Seite Gestaltung Internet |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016806957&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sansevieripennyc redhotinternetpublicityaninsidersguidetomarketingyourbookontheinternet |