Corporate stakeholder responsiveness an evolutionary and learning approach
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2007
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| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | HWZ-Schriftenreihe für Betriebs- und Bildungsökonomie
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| 100 | 1 | |a Maurer, Marc Kay |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Corporate stakeholder responsiveness |b an evolutionary and learning approach |c Marc Maurer |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Bern ; Stuttgart ; Wien |b Haupt |c 2007 | |
| 300 | |a XX, 452 S. |b graph. Darst. | ||
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| 490 | 1 | |a HWZ-Schriftenreihe für Betriebs- und Bildungsökonomie |v 7 | |
| 502 | |a Zugl.: Zürich, Univ., Diss., 2006 | ||
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| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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Datensatz im Suchindex
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| adam_text | TABLE OF CONTENTS
LIST OF TABLES XIII
LIST OF FIGURES XVII
ABBREVATIONS XIX
1. INTRODUCTION AND RESEARCH QUESTIONS 1
1.1 INTRODUCTION.......................................................................................................................2
1.2 PROBLEM STATEMENT, RESEARCH QUESTIONS, AND OBJECTIVES......................6
1.3 THEORETICAL BACKGROUND..........................................................................................10
1.4 EMPIRICAL INVESTIGATION..............................................................................................14
1.5 ROAD MAP OF THE THESIS.................................................................................................15
2. META-THEORETICAL POSITIONING 19
2.1 INTRODUCTION.....................................................................................................................20
2.2 RESEARCH PARADIGMS......................................................................................................21
2.3 META-THEORETICAL POSITIONING...............................................................................25
2.4 IMPLICATIONS FOR THEORY BUILDING........................................................................27
2.4 CONCLUDING REMARKS....................................................................................................33
3. CORPORATE STAKEHOLDER RESPONSIVENESS 35
3.1 INTRODUCTION.....................................................................................................................36
3.2 CORPORATE SOCIAL RESPONSIBILITY...........................................................................36
3.3 CORPORATE SOCIAL RESPONSIVENESS........................................................................39
3.4 EVALUATION OF CONVENTIONAL MODELS OF CORPORATE SOCIAL
RESPONSIVENESS...................................................................................................................42
3.5 IDENTIFICATION OF A THEORETICAL GAP..................................................................55
3.6 TOWARD CORPORATE STAKEHOLDER RESPONSIVENESS.....................................58
3.7 A FIRM S STAKEHOLDER ORIENTATION.......................................................................62
3.8 INTERMEDIATE RESULTS....................................................................................................74
TABLE OF CONTENTS
4. EVOLUTIONARY VIEW ON CORPORATE STAKEHOLDER
RESPONSIVENESS 77
4.1 INTRODUCTION.....................................................................................................................78
4.2 WHAT IS ORGANIZATIONAL EVOLUTION...................................................................79
4.3 BASIC EVOLUTIONARY CONCEPTS.................................................................................83
4.4 TRIGGERING FACTORS........................................................................................................87
4.5 A SIMPLE EVOLUTIONARY MODEL.................................................................................91
4.6 EVALUATION OF THE SIMPLE MODEL...........................................................................93
5. LEARNING VIEW ON CORPORATE STAKEHOLDER
RESPONSIVENESS 97
5.1 INTRODUCTION.....................................................................................................................98
5.2 BASICS OF ORGANIZATIONAL LEARNING...................................................................99
5.3 PROCESSES OF ORGANIZATIONAL LEARNING........................................................103
5.4 LEARNING OUTCOMES......................................................................................................108
5.5 STAKEHOLDER ORIENTED LEARNING PROCESSES.................................................113
5.6 PLANS FOR THE REMAINING CHAPTERS....................................................................117
6. A MODEL OF CORPORATE STAKEHOLDER
RESPONSIVENESS 119
6.1 INTRODUCTION...................................................................................................................120
6.2 JUSTIFICATION OF THE COLEMAN APPROACH.......................................................121
6.3 THE MACRO-LEVEL PROPOSITIONS..............................................................................122
6.4 PHASE 1: FROM MACRO-TO-MICRO..............................................................................123
6.5 PHASE 2: MICRO-LEVEL THEORY OF ACTION............................................................125
6.6 PHASE 3: FROM MICRO-TO-MACRO..............................................................................126
6.7 MODEL OF CORPORATE STAKEHOLDER RESPONSIVENESS.................................128
6.8 KEY VARIABLES AND EMPIRICAL PROPOSITIONS...................................................131
7. METHODOLOGY 137
7.1 INTRODUCTION...................................................................................................................138
7.2 RESEARCH DESIGN..............................................................................................................139
7.3 CASE DEFINITIONS, NUMBERS, AND SELECTION CRITERIA................................142
7.4 DATA SOURCES, COLLECTION TECHNIQUES, LINKING PROPOSITIONS........152
7.5 CODING SYSTEM AND ANALYSIS TECHNIQUES FOR SINGLE-CASES...............159
7.6 ANALYSIS TECHNIQUES FOR CROSS-CASE LEVEL...................................................163
TABLE OF CONTENTS___________________________________________________xi_
8. DATA COLLECTION AND SINGLE-CASE ANALYSIS 173
8.1 INTRODUCTION...................................................................................................................174
8.2 THE SWISS TELECOMMUNICATIONS INDUSTRY......................................................174
8.3 DATA COLLECTION AND ANALYSIS OF THE ORANGE CASE..............................178
8.4 DATA COLLECTION AND ANALYSIS OF THE SUNRISE CASE...............................193
8.5 DATA COLLECTION AND ANALYSIS OF THE SWISSCOM CASE..........................209
8.6 INTEGRATING SINGLE-CASE RESULTS.........................................................................223
9. COMPARATIVE CROSS CASE ANALYSIS 257
9.1 INTRODUCTION...................................................................................................................258
9.2 TRANSLATING THE MODEL INTO FUZZY-SETS........................................................259
9.3 TURNING PROPOSITIONS INTO A FUZZY-SET INFERENCE SYSTEM..................260
9.4 FUZZIFICATION OF INPUT VALUES..............................................................................265
9.5 PUTTING THE PIECES TOGETHER..................................................................................270
9.6 CROSS-CASE EVALUATION OF NECESSITY AND SUFFICIENCY...........................273
10. CONCLUSIONS AND FUTURE RESEARCH 285
10.1 INTRODUCTION...................................................................................................................286
10.2 SUMMARY OF EMPIRICAL INVESTIGATION...............................................................286
10.3 CRITICAL EVALUATION OF MODEL AND RESEARCH QUESTIONS....................297
10.4 IMPLICATIONS FOR THEORY AND PRACTICE...........................................................304
10.5 AVENUES FOR FUTURE RESEARCH...............................................................................308
10.6 CONCLUDING REMARKS..................................................................................................312
ANNEX A 313
A.1 INCOMMUNSURABILITY: GOING BY MULTIPLE CONVEYANCES.......................313
ANNEX B 316
B.I RESPONSE PATTERN...........................................................................................................316
B.2 CSR TERMS USED BY SWISS BUSINESS PRACTICE.....................................................318
B.3 STAKEHOLDER DEFINITIONS..........................................................................................320
ANNEX C 321
C.I EMAIL CORRESPONDANCE WITH M. M.CROSSAN..................................................321
C.2 IMPACT OF ORGANIZATIONAL LEARNING THEORIES ON BSR..........................322
TABLE OF CONTENTS
ANNEX D 325
D.I DATA SOURCES....................................................................................................................325
D.3 CODE LIST...............................................................................................................................330
ANNEX E: ORANGE 332
E.I NEWSPAPER ANALYSIS.....................................................................................................332
E.2 DOCUMENTS AND INTERVIEW ANALYSIS.................................................................334
ANNEX F: SUNRISE 356
F.I NEWSPAPER ANALYSIS.....................................................................................................356
F.2 DOCUMENTS AND INTERVIEW ANALYSIS.................................................................359
ANNEX G: SWISSCOM 387
G.I NEWSPAPER ANALYSIS.....................................................................................................387
G.2 DOCUMENTS AND INTERVIEW ANALYSIS.................................................................390
BIBLIOGRAPHY 418
LIST OF TABLES________________________________________________________xiii_
LIST OF TABLES
TABLE 1 Paradigm-Specific Differences Affecting Theory Building, Adapted from GIOIA
PITRE (1990: 591).......................................................................................................................................24
TABLE 2 Some Early Definitions for Corporate Social Responsibility............................................38
TABLE 3 Comparison of the Three Corporate Social Responsiveness Models..............................56
TABLE 4 Strategic, Structural, and Cultural Outcomes of Incremental and Radical Stakeholder
Oriented Organizational-Level Learning............................................................................................111
TABLE 5 Learning Outcomes According to the Three Learning Process Types..........................116
TABLE 6 Total Number of Firms in 2004 According to Industry Segments.................................150
TABLE 7 Some Key Characteristics of the Selected Firms by 2004.................................................150
TABLE 8 Three Phases of Data Collection for Orange, Sunrise, Swisscom Cases...................157
TABLE 9 Crisp-Set and Four-Value Fuzzy-Set Applied on External Selection Pressure (ESP)
Category....................................................................................................................................................170
TABLE 10 Basic Fuzzy-Set Operators, Purposes, and Formulas for Implementation.................171
TABLE 11 Process for Cross-Case Analysis........................................................................................172
TABLE 12 Preliminary Event Listing for Orange 1996-2004, Source: Newspaper................................180
TABLE 13 Overview of Internal Selection Pressure for the Orange Case after Documents
Analysis.....................................................................................................................................................186
TABLE 14 Overview of Orange s Learning Outcomes after Documents Analysis......................188
TABLE 15 Overview of Internal Selection Pressure for Orange Case after Documents and
Interview Analysis..................................................................................................................................191
TABLE 16 Overview of Orange s Learning Outcomes after Document and Interview Analysis
....................................................................................................................................................................192
TABLE 17 Preliminary Event Listing for DiAx 1996-2002, Source: Newspaper...........................195
TABLE 18 Preliminary Event Listing for (old) Sunrise 1996-2001, Source: Newspaper.............197
TABLE 19 Preliminary Event Listing (new) Sunrise 2000-2004, Source: Newspaper..................198
TABLE 20 Overview of Internal Selection Pressure for the Sunrise Case after Documents
Analysis.....................................................................................................................................................203
TABLE 21 Overview of Sunrise s Learning Outcomes after Documents Analysis......................204
XIV
LIST OF TABLES
TABLE 22 Overview of Internal Selection Pressure for Sunrise Case after Documents and
Interview Analysis..................................................................................................................................206
TABLE 23 Overview of Sunrise s Learning Outcomes after Documents and Interview Analyses
....................................................................................................................................................................208
TABLE 24 Preliminary Event listing for Swisscom 1997-2004, Source: Newspaper....................210
TABLE 25 Overview of Internal Selection Pressure for the Swisscom Case after Documents
Analysis.....................................................................................................................................................216
TABLE 26 Overview of Swisscom s Learning Outcomes after Documents Analysis..................218
TABLE 27 Overview of Internal Selection Pressure for Swisscom case after Documents and
Interview Analysis..................................................................................................................................221
TABLE 28 Overview of Swisscom s Learning Outcomes after Documents and Interview
Analysis.....................................................................................................................................................222
TABLE 29 Within-Case Meta Matrix for the Orange Case...............................................................224
TABLE 30 Within-Case Meta Matrix for the Sunrise Case......................................................................232
TABLE 31 Within-Case Meta Matrix for the Swisscom Case...........................................................244
TABLE 32 Rule Base (A).........................................................................................................................263
TABLE 33 Rule Base (B).........................................................................................................................264
TABLE 34 Assigning Fuzzy-Set Values to Main Units of Analysis................................................265
TABLE 35 Orange, Sunrise, and Swisscom Event-Learning Observations in FS values.............269
TABLE 36 Comparison of Consequent Values Obtained by FIS and Empirical Analysis..........272
TABLE 37 Fuzzy-Set Sufficiency Test of Model of Corporate Stakeholder Responsiveness......279
TABLE 38 Overview of Tested Empirical Propositions....................................................................295
TABLE 39 Number of Events that Displayed Incremental, Radical or No Learning Outcomes 300
TABLE 40 Sub Research Questions and How and Where They Have Been Answered..............302
TABLE 41 Response Pattern According to Generic Dimensions.............................................................317
TABLE 42 26 SMI Companies and their Terms to Describe their Corporate Responsibilities...............318
TABLE 43 A Chronological List of Selected Stakeholder Definitions............................................320
TABLE 44 BSR articles and books that use concepts from Organizational Learning..................323
TABLE 45 List of Persons, Functions, and Dates of Interviews for Orange, Sunrise, and
Swisscom Case Studies...........................................................................................................................325
LIST OF TABLES
TABLE 46 Data Sources for Document Analysis of Orange, Sunrise, and Swisscom Case Studies
....................................................................................................................................................................326
TABLE 47 Interview Guide for Orange, Sunrise, and Swisscom Cases.........................................329
TABLE 48 Start List for Orange, Sunrise, and Swisscom Cases......................................................330
TABLE 49 Assignments of Definite ESP Characteristics to Orange Events Based on Newspaper
Analysis.....................................................................................................................................................332
TABLE 50 Orange s Strategic Stakeholder Orientation From 1998-2004 Based on Company
Documents Analysis...............................................................................................................................334
TABLE 51 Orange s Strategic Stakeholder Orientation from 1998-2004 based on Interview
Analysis.....................................................................................................................................................336
TABLE 52 Orange Events related to Internal Selection Pressure after Documents Analysis.....338
TABLE 53 Orange Events and Related Internal Selection Pressure after Documents and
Interview Analysis..................................................................................................................................340
TABLE 54..................................................................................................................................................343
TABLE 55 Impacts of Interviews on Learning Outcomes for the Orange Case............................354
TABLE 56 Assignments of Definite ESP Characteristics to Sunrise Events Based on Newspaper
Analysis.....................................................................................................................................................356
TABLE 57 DiAx s Strategic Stakeholder Orientation from 1997-2000 Based on Document
Analysis.....................................................................................................................................................359
TABLE 58 DiAx s Strategic Stakeholder Orientation from 1997-2000 Based on Interview
Analysis.....................................................................................................................................................360
TABLE 59 Sunrise s Strategic Stakeholder Orientation from 1996-2004 Based on Document
Analysis.....................................................................................................................................................361
TABLE 60 Sunrise s Strategic Stakeholder Orientation from 1996-2004 Based on................................363
TABLE 61 Sunrise Events related to Internal Selection Pressure after Documents Analysis.....365
TABLE 62 Sunrise Events related to Internal Selection Pressure after Documents (Non-Italics)
and Interview (Italics) Analysis............................................................................................................367
TABLE 63 Sunrise s Learning Outcomes 1998-2004..........................................................................369
TABLE 64 Impacts of Interviews on Learning Outcomes for the Sunrise Case............................384
TABLE 65 Assignments of Definite ESP Characteristics to Swisscom Events Based on
Newspaper Analysis...............................................................................................................................387
xvi_________________________________________________________LIST OF TABLES
TABLE 66 Swisscom s Strategic Stakeholder Orientation from 1997-2004 Based on Document
Analysis.....................................................................................................................................................390
TABLE 67 Swisscom s Strategic Stakeholder Orientation from 1997-2004 Based on Interview
Analysis.....................................................................................................................................................392
TABLE 68 Swisscom Events related to Internal Selection Pressure after Documents Analysis 394
TABLE 69 Swisscom Events related to Internal Selection Pressure after Documents (Non-Italics)
and Interview (Italics) Analysis............................................................................................................397
TABLE 70 Swisscom s Learning Outcomes 1997-2004 Based on Analysis of Documents (Non-
Italics) and Interviews (Italics)..............................................................................................................400
TABLE 71 Impacts of Interviews on Learning Outcomes for the Swisscom Case.......................414
LIST OF FIGURES
LIST OF FIGURES
FIGURE 1 Positioning of the Thesis within the Three Research Fields............................................13
FIGURE 2 Rough Road Map of the Thesis............................................................................................18
FIGURE 3 The Pilatus Metaphor............................................................................................................20
FIGURE 4 Prominent Paradigms in the Social Sciences.....................................................................22
FIGURE 5 Meta-Theoretical Positioning of Thesis Within the 2x2 Matrix of BURRELL
MORGAN (1979: 22).................................................................................................................................26
FIGURE 6 Steps for Theory Building Related To Thesis, Adapted from GIOIA and PITRE (1990:
593)...............................................................................................................................................................28
FIGURE 7 A Four-Stage Issue Life Cycle, adapted from BUCHHOLZ (1992: 511).......................45
FIGURE 8 The Business-Policy Model, adapted from POST, LAWRENCE, and WEBER (2002a)
......................................................................................................................................................................46
FIGURE 9 The Pressure-Response Model of SETHI (1978), own illustration.................................50
FIGURE 10 Dominant-Stakeholder Model, own Illustration.............................................................53
FIGURE 11 Reformulation of FREEMAN S (1984) Stakeholder Definition by POST et al. (2002c)
......................................................................................................................................................................66
FIGURE 12 The Stakeholder View of the Firm, adapted from POST et al. (2002c: 55)..................67
FIGURE 13 Internal (IA) and External (EA) Alignment of the Corporate Core.............................70
FIGURE 14 Summary of Chapter Three................................................................................................75
FIGURE 15 Selected Evolutionary Approaches...................................................................................79
FIGURE 16 Triggering Events Matrix....................................................................................................89
FIGURE 17 Simple Evolutionary Model of Corporate Stakeholder Responsiveness on the
Organizational-Level................................................................................................................................93
FIGURE 18 Levels of Learning and the Concept of Organizational Learning..............................101
FIGURE 19 41 Framework of Organizational Learning, adapted from CROSS AN et al. (1999:
532).............................................................................................................................................................106
FIGURE 20 Single and Double-Loop Learning, Adapted from ARGYRIS SCHOEN (1978) 110
FIGURE 21 Incremental and Radical Stakeholder Oriented Learning and Effects on Strategic
Stakeholders.............................................................................................................................................112
xviii_______________________________________________________LIST OF FIGURES
FIGURE 22 The Macro-Micro-Graph, Adapted from COLEMAN (1990:8).................................120
FIGURE 23 Macro-Level Propositions.................................................................................................123
FIGURE 24 First Phase with Stakeholder Linkages as Drivers for External Selection Pressure 125
FIGURE 25 From Micro-Level Cause to Micro-Level Action..........................................................126
FIGURE 26 From Micro-Level Back to the Macro-Level by Integrating and Institutionalizing 128
FIGURE 27 Model of Corporate Stakeholder Responsiveness........................................................129
FIGURE 28 Transformation of Macro-Level Propositions into Empirical Propositions.............133
FIGURE 29 Empirical Propositions (uncorrected).............................................................................134
FIGURE 30 Empirical Propositions Corrected...................................................................................135
FIGURE 31 Steps of Theory Building, Adapted from GIOIA and PITRE (1990: 593)..................138
FIGURE 32 Design-Types for Case Studies, Adapted from YIN (2003b: 39)................................144
FIGURE 33 Types of Matrix Displays and Relationships Used for Single-Case Analysis..........163
FIGURE 34 Continuum of Case Oriented and Variable Oriented Comparative Analysis and
Selected Strategies...................................................................................................................................166
FIGURE 35 Economic and Social Image of Swisscom from 2002 until 2003, Adapted from
SCHLOTER (2004:204)............................................................................................................................247
FIGURE 36 Structure of Corporate Stakeholder Responsiveness Model.......................................260
FIGURE 37 Membership Functions for Consequent Variable (Learning Outcomes)..................268
FIGURE 38 Fuzzy-Set Inference System (FIS)....................................................................................271
FIGURE 39 XY Scatter Plots for Testing Individual Necessity of External and Internal Selection
Pressures...................................................................................................................................................274
FIGURE 40 XY Scatter Plot of LOfis against LOtotai, Rule Base (A)..................................................276
FIGURE 41 XY Scatter Plot of LOfis against LOtotai, Rule Base (B)..................................................277
FIGURE 42 Systematic Evaluation of Sufficiency Violations Regarding Event oS9....................281
FIGURE 43 Proceeding and Preliminary Insights from Cross-Case Analysis..............................283
FIGURE 44 Three lenses to summarize results of the empirical investigation.............................287
FIGURE 45 Summary of Data Sources and Analysis on the Single-Case Level...........................288
FIGURE 46 Construct Validity Measured by EV_EVENT and EV_AMOUNT Frequencies......294
FIGURE 47 Dimensions for Classifying Response Pattern..............................................................316
|
| any_adam_object | 1 |
| author | Maurer, Marc Kay |
| author_facet | Maurer, Marc Kay |
| author_role | aut |
| author_sort | Maurer, Marc Kay |
| author_variant | m k m mk mkm |
| building | Verbundindex |
| bvnumber | BV026604148 |
| classification_rvk | QD 040 |
| ctrlnum | (OCoLC)188098182 (DE-599)DNB985181656 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Schweiz (DE-588)4053881-3 gnd |
| geographic_facet | Schweiz |
| id | DE-604.BV026604148 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T00:51:06Z |
| institution | BVB |
| isbn | 9783258072913 3258072914 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022159550 |
| oclc_num | 188098182 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XX, 452 S. graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Haupt |
| record_format | marc |
| series2 | HWZ-Schriftenreihe für Betriebs- und Bildungsökonomie |
| spellingShingle | Maurer, Marc Kay Corporate stakeholder responsiveness an evolutionary and learning approach Organisationsentwicklung (DE-588)4126887-8 gnd Telekommunikationswirtschaft (DE-588)4227329-8 gnd Organisatorisches Lernen (DE-588)4198012-8 gnd Stakeholder (DE-588)4300861-6 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| subject_GND | (DE-588)4126887-8 (DE-588)4227329-8 (DE-588)4198012-8 (DE-588)4300861-6 (DE-588)4078610-9 (DE-588)4053881-3 (DE-588)4113937-9 |
| title | Corporate stakeholder responsiveness an evolutionary and learning approach |
| title_auth | Corporate stakeholder responsiveness an evolutionary and learning approach |
| title_exact_search | Corporate stakeholder responsiveness an evolutionary and learning approach |
| title_full | Corporate stakeholder responsiveness an evolutionary and learning approach Marc Maurer |
| title_fullStr | Corporate stakeholder responsiveness an evolutionary and learning approach Marc Maurer |
| title_full_unstemmed | Corporate stakeholder responsiveness an evolutionary and learning approach Marc Maurer |
| title_short | Corporate stakeholder responsiveness |
| title_sort | corporate stakeholder responsiveness an evolutionary and learning approach |
| title_sub | an evolutionary and learning approach |
| topic | Organisationsentwicklung (DE-588)4126887-8 gnd Telekommunikationswirtschaft (DE-588)4227329-8 gnd Organisatorisches Lernen (DE-588)4198012-8 gnd Stakeholder (DE-588)4300861-6 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| topic_facet | Organisationsentwicklung Telekommunikationswirtschaft Organisatorisches Lernen Stakeholder Unternehmenspolitik Schweiz Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022159550&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV026602829 |
| work_keys_str_mv | AT maurermarckay corporatestakeholderresponsivenessanevolutionaryandlearningapproach |