Persuasive public relations for libraries
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
American Library Association
1983
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Persuasive public relations for libraries |c Ed. by Kathleen K. Rummel ... |
| 264 | 1 | |a Chicago |b American Library Association |c 1983 | |
| 300 | |a XII, 199 S. | ||
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Datensatz im Suchindex
| _version_ | 1819778966123184128 |
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| adam_text | Contents
EDITORS AND CONTRIBUTORS v
xi
PREFACE
Part One
AIMS OF PUBLIC RELATIONS
Public Relations in Context: Marketing the Library ^
Anne J. Mathews
The Future of Library Public Relations ^
Diana C. Proeschel ....
Making Common Cause: Libraries and Their Allies ^^
Ann Heidbreder Eastman
Budgeting for a Public Relations Program ^
Margaret Chartrand
A P. R. Checklist for Project Coordinators ^
Diana C. Proeschel
Part Two
SOME SPECIAL AUDIENCES
Public Relations for the Public Library
Fforence Frerte S«7es, /anef «• Bean, «^ ^» Baeckler 47
Internal Public Relations for the Academic Library ^
Jon Eldredge
Staff Relations
Sa//y Brickman and Joanne R. Euster /y
Planning for Public Relations in the Media Center
Dawn Heller and Ann Montgomery Tuggle 86
The Case for Creative Programming in School Library
Media Centers
Theresa M. Fredericka 93
Promote Young Adults to Promote Young Adult Services
Maria Hayley 99
Library System s Role in Public Relations
PatHogan 104
Part Three
SKILLS FOR PUBLIC RELATIONS
The Goods on Graphics
Carol Bryan and Mona Garvey 113
A Crash Course in Photography
Carol Bryan and Phil Douglis 128
Public Service Announcements
Joan Erwin and Sue Fontaine 134
News Releases
Peggy Howe and Sue Fontaine 146
What Every Library Needs (and Why)—An Annual Report
Alice Norton 154
Part Four
SOME SPECIAL RESOURCES
The American Library Association and Good Public
Relations
Kathleen Kelly Rummel and Joan Erwin 163
National Library Week—A Few Words from the Sponsor
Peggy Barber 167
What Makes a John Cotton Dana Award Winner?
Louise Condak Liebold 173
Running a Conference Swap n Shop
Margaret Chartrand 178
Planning a P.R. Workshop
Kathleen Kelly Rummel 182
A Select Bibliography
John D. Haies, Jr. 189
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| indexdate | 2024-12-24T00:42:34Z |
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| isbn | 0838932843 |
| language | English |
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| physical | XII, 199 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | American Library Association |
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| spellingShingle | Persuasive public relations for libraries |
| title | Persuasive public relations for libraries |
| title_auth | Persuasive public relations for libraries |
| title_exact_search | Persuasive public relations for libraries |
| title_full | Persuasive public relations for libraries Ed. by Kathleen K. Rummel ... |
| title_fullStr | Persuasive public relations for libraries Ed. by Kathleen K. Rummel ... |
| title_full_unstemmed | Persuasive public relations for libraries Ed. by Kathleen K. Rummel ... |
| title_short | Persuasive public relations for libraries |
| title_sort | persuasive public relations for libraries |
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