Critical resource management a control perspective
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Atlanta, Ga.
Georgia State Univ. Business Press
1993
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Critical resource management |b a control perspective |c ed. by Fred A. Jacobs ... |
| 264 | 1 | |a Atlanta, Ga. |b Georgia State Univ. Business Press |c 1993 | |
| 300 | |a VII, 357 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Jacobs, Fred A. |4 edt | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-021732049 | |
Datensatz im Suchindex
| _version_ | 1819714061089112064 |
|---|---|
| adam_text | Contents
Preface vii
Part One 1
Short-Term Capital Asset Management
Controlling Cash Flow in the Small Business 3
Fred A. Jacobs, Larry H. Beard,
and Al L. Hartgraves
Let Your Business Plan Be a Road Map to Credit 15
E. Lewis Bryan and Ralph E. Wei.ton
JIT: Strategies for Distant Suppliers 21
Joe G. Thomas and Morris Lambf.rson
The Impact of Automation on Direct Labor Costs 29
Robert H. Sanborn and David B. Croi.i.
Part Two 33
Long-Term Capital Asset Management
Capital Budgeting: A Key Management Challenge 35
Eurico J. Fkrreira and Lhroy D. Brooks
hi
Capital Investment Analysis for the Small Business 51
Richard F. Wacht
A Small Business Owner s Primer of Equity Financing 63
W. Keith Schilit
The Case of the Misaligned Merger 79
Michael J. Durnwald and James R. Miller
Part Three 87
Marketing Activities
Which Marketing Strategies Breed Success? 89
Ellen Day, Melvin R. Crask,
and Clyde E. Harris, Jr.
How to Develop a Customer-Driven Positioning Strategy 105
James H. Martin and James M. Daley
Identifying and Eliminating Weak Products 121
Douglas M. Lambert and Jay U. Sterling
Services Marketing — Reaching the Customer and
Creating Satisfaction 137
Charles W. Lamb, Jr. and David W. Cravens
Sales Strategy: Charting a New Course in
Turbulent Markets 151
David W. Cravens, Raymond W. LaForge, and
Thomas N. Ingram
The Anatomy of a Sales Plan 167
Noel B. Zabriskie and John M. Browning
IV
Integrating Marketing and Logistics for Increased Profit 183
Douglas M. Lambert and Robert L. Cook
Part Four 199
Human Resource Management
Tracking the Impact of Human Resource Management 201
Andrew Templer and Karl Hofmeyr
Interpersonal Skill Training — A Prerequisite for Success 207
John D. Pettct, Jr., Bobby C. Vaught, and
Robert L. Trewatha
Making Performance Appraisals Meaningful and Fair 221
Mark R. Edwards
Balancing Corporate Profits and Ethics: A
Matrix Approach 235
Donald P. Robin and Eric Reidenbach
Part Five 245
Productivity and Quality Management
Building Quality Into the Product 247
G.H. Manoochehri
JIT: Will Suppliers Embrace Their New Role? 257
Carolyn R. Stokes
EDI to the Rescue — More Productivity, Less Paperwork 265
James A. Senn
A Guide to Quality Marketing Research Proposals
and Reports 277
N. Carroll Mohn and Thomas H. Land
Part Six 283
Communication and Information Systems
Computers and People—Casting the Players 287
DlANNE D. HORGAN AND REBECCA J. SlMEON
Crisis! Managerial Lessons From Pearl Harbor 305
Harvey J. Brightman
Debunking the Myths of Strategic Information Systems 321
James A. Senn
Planning Information Systems for the Growing Business 331
Glenn V. Kieckhaefer and Edward J. Inderrieden
Using Information Technology to Compete
in a New Europe 343
James A. Senn
Contributors 357
|
| any_adam_object | 1 |
| author2 | Jacobs, Fred A. |
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| author_facet | Jacobs, Fred A. |
| building | Verbundindex |
| bvnumber | BV026143662 |
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| id | DE-604.BV026143662 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T00:38:27Z |
| institution | BVB |
| isbn | 088406252X |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021732049 |
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| physical | VII, 357 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Georgia State Univ. Business Press |
| record_format | marc |
| spellingShingle | Critical resource management a control perspective |
| title | Critical resource management a control perspective |
| title_auth | Critical resource management a control perspective |
| title_exact_search | Critical resource management a control perspective |
| title_full | Critical resource management a control perspective ed. by Fred A. Jacobs ... |
| title_fullStr | Critical resource management a control perspective ed. by Fred A. Jacobs ... |
| title_full_unstemmed | Critical resource management a control perspective ed. by Fred A. Jacobs ... |
| title_short | Critical resource management |
| title_sort | critical resource management a control perspective |
| title_sub | a control perspective |
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