Man appeal advertising, modernism and men's wear
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| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Oxford [u.a.]
Berg
2005
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| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1819600814278180864 |
|---|---|
| adam_text | Contents
List of Figures vii
Acknowledgements xi
Introduction 1
1 Design is Just a Detail of our Service : The Development of Men s
Wear Advertising as a Social and Economic Force between 1900
and 1914 9
2 The Habit of Reading Advertisements : The Interdependence of
Eye and Mind in Decoding Men s Wear Publicity before 1914 23
3 From A to E: Men s Wear Advertising and Market Research between
1914 and 1939 35
4 Selling with Wit, Style and Sincerity : Modernism, Class and
Gender in Men s Wear Publicity during the Interwar Period 59
5 Dynamic Virility : Masculine Identities in Advertising for Tailors
during the Interwar Period 77
6 Business (Almost) as Usual : Men s Wear Advertising, Utility and
Rationing during the Second World War 109
7 Nice Stuff Against the Skin : Pleasure and Spectatorship in Men s
Underwear Advertising 121
Bibliography 135
Index 157
— v -
List of Figures
Note: Figures appear between pages 76 and 77
1. Pettigrew Stephens Ltd, Glasgow, press advertisement for flannel lounge
suit, 1906 (private collection).
2. Mather Crowther, self-promotion, Design is just a detail , August 1909
(private collection).
3. Catesby Sons, The Road to Summer Pleasure , press advertisement, June
1904 (private collection).
4. H.J. Searle, Dress Smartly , advertisement in the Morning Leader, 4 Novem¬
ber 1902 (private collection).
5. Pope Bradley, Le Style c est l Homme , poster, 60 x 40 ins., 1912,
reproduced in Advertising World, January 1913 (courtesy of British Library).
6. Fougasse, I mustn t forget Austin Reed s , cartoon advertisement displayed
in London Underground trains, c. 1937 (courtesy of Austin Reed).
7. Enjoy a place in the sun in cool comfort , press advertisement for underwear
at Hope Brothers, 1927 (private collection).
8. Walk the Barratt Way, A man is as young as his feet, Mr Barratt! , full-page
press advertisement, Radio Times, 20 December 1935 (private collection).
9. Walk the Barratt Way, I m no film star about the feet, Mr Barratt. . . ,
full-page press advertisement, Radio Times, 3 November 1933 (private
collection).
10. Edward McKnight Kauffer, chromolithographic illustration to promote K P
Shirts, MAN and his Clothes, October 1933 (private collection).
11. Grainger Johnson, poster for Hector Powe, The Poster, September 1923
(private collection).
12. The Age of Specialisation , cartoon, Punch, 9 August 1911 (private
collection).
13. Chamois Gloves, window display for Austin Reed, Regent Street, spring
1936 (courtesy of Austin Reed).
14. The New Tailoring - You Choose Clothes Instead of Cloth , illustration by
Tom Purvis, Punch, 19 January 1927 (private collection).
15. 151 Fittings in the New Tailoring , advertisement with illustration by Tom
Purvis, Punch, 18 April 1934 (private collection).
- vii -
List of Figures
16. Tom Purvis, Austin Reed s of Regent Street, Evening Clothes , poster
displayed on hoarding at Victoria Station, June 1931 (courtesy of Austin
Reed).
17. Advertisement for Austin Reed two-guinea raincoat, illustration by Tom
Purvis, Radio Times, 23 September 1932 (private collection).
18. Poster advertisement for Austin Reed s Summit Shirts by Tom Purvis, 1932,
displayed on London Underground (courtesy of Austin Reed).
19. Tom Purvis, poster for Austin Reed s, 1932 (courtesy of Austin Reed).
20. Tom Purvis, three-stage card underground advertisement for Austin Reed
two-guinea raincoat, autumn 1936 (courtesy of Austin Reed).
21. Eckersley-Lombers, poster advertisement for Austin Reed Summit Shirt, late
1930s (courtesy of Austin Reed).
22. The New Tailoring , photographic advertisement, Punch, 18 October 1933
(private collection).
23. Shirts to Measure , colour photographic advertisement for Austin Reed,
Punch, 21 June 1933 (private collection).
24. Advertisement for Austin Reed two-guinea raincoat with scraperboard
hatching by Fran Sutton, Radio Times, 22 November 1935 (private collection).
25. Fran Sutton, scraperboard advertisement for Tauttex trouser linings, MAN
and his Clothes, 1938 (private collection).
26. Tea Freshly Made for Each Customer , advertisement for Rego, Evening
News, 13 December 1935 (courtesy of British Library).
27. Advertisement for Rational Tailoring , The Fifty Shilling Tailors, Radio
Times, 6 April 1934 (private collection).
28. Advertisement for Rational Tailoring , The Fifty Shilling Tailors, Radio
Times, 15 May 1936 (private collection).
29. Advertisement for Rational Tailoring , The Fifty Shilling Tailors, Radio
Times, 15 November 1935 (private collection).
30. Press advertisement for Simpson Piccadilly, 1936, with illustration by Max
Hof, logotype and tagline by Ashley Havinden (courtesy of DAKS).
31. You can always tell . . . , advertisement for DAKS flannel trousers, The
Times, 14 July 1954 (courtesy of DAKS).
32. Advertisement for The Fifty Shilling Tailors, CC 41 Utility, Picture Post, 20
June 1942 (private collection).
33. Let us to the task to the battle and the toil , advertisement for Meridian,
Picture Post 16 March 1940 (private collection).
34. Walk the Barratt way, You ve cut down my coal bills, Mr Barratt! , Picture
Post, 23 December 1939 (private collection).
35. Morley, Theta Underwear, advertisement in the Radio Times, 18 October
1935 (private collection).
- viii -
List of Figures
36. Celanese , advertisement in the Daily Mail, 22 June 1927 (courtesy of
British Library).
37. Courtaulds, Confidential - To Wives and Mothers , advertisement in the
Radio Times 19 March 1937 (private collection).
38. Irmo, Have You Seen This New Range? , advertisement with illustration by
Tony Castle, MAN and his Clothes, March 1930 (private collection).
39. Meridian, The Happy Medium , advertisement in the Daily Express, 2
October 1931 (courtesy of British Library).
40. Chilprufe, advertisement with illustration by Coller, MAN and his Clothes,
October 1927 (private collection).
- ix -
|
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| id | DE-604.BV025363120 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T23:47:25Z |
| institution | BVB |
| isbn | 9781845200862 9781845200879 1845200861 184520087X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019989582 |
| oclc_num | 886218620 |
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| owner | DE-11 DE-255 |
| owner_facet | DE-11 DE-255 |
| physical | XI, 161 S. Ill. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Berg |
| record_format | marc |
| spellingShingle | Jobling, Paul Man appeal advertising, modernism and men's wear Mode (DE-588)4039792-0 gnd Ästhetik (DE-588)4000626-8 gnd Kleidung (DE-588)4031011-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4039792-0 (DE-588)4000626-8 (DE-588)4031011-5 (DE-588)4065541-6 |
| title | Man appeal advertising, modernism and men's wear |
| title_auth | Man appeal advertising, modernism and men's wear |
| title_exact_search | Man appeal advertising, modernism and men's wear |
| title_full | Man appeal advertising, modernism and men's wear Paul Jobling |
| title_fullStr | Man appeal advertising, modernism and men's wear Paul Jobling |
| title_full_unstemmed | Man appeal advertising, modernism and men's wear Paul Jobling |
| title_short | Man appeal |
| title_sort | man appeal advertising modernism and men s wear |
| title_sub | advertising, modernism and men's wear |
| topic | Mode (DE-588)4039792-0 gnd Ästhetik (DE-588)4000626-8 gnd Kleidung (DE-588)4031011-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Mode Ästhetik Kleidung Werbung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019989582&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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