Marketing management and strategy a reader
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| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ [u.a.]
Prentice-Hall International
1988
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
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MARC
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV024990951 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T23:40:33Z |
| institution | BVB |
| isbn | 0135573653 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019656351 |
| oclc_num | 246753979 |
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| physical | X, 406 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
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| publisher | Prentice-Hall International |
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| spelling | Marketing management and strategy a reader edited by Philip Kotler ... 4. ed. Englewood Cliffs, NJ [u.a.] Prentice-Hall International 1988 X, 406 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Kotler, Philip 1931- (DE-588)121409600 edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Marketing management and strategy a reader |
| title_auth | Marketing management and strategy a reader |
| title_exact_search | Marketing management and strategy a reader |
| title_full | Marketing management and strategy a reader edited by Philip Kotler ... |
| title_fullStr | Marketing management and strategy a reader edited by Philip Kotler ... |
| title_full_unstemmed | Marketing management and strategy a reader edited by Philip Kotler ... |
| title_short | Marketing management and strategy |
| title_sort | marketing management and strategy a reader |
| title_sub | a reader |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingmanagement Marketingstrategie Aufsatzsammlung |
| work_keys_str_mv | AT kotlerphilip marketingmanagementandstrategyareader |