New empirical perspectives on brand loyalty implications for segmentation strategy and equity
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cranfield
Cranfield School of Management
1995
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| Schriftenreihe: | Working paper series / Cranfield School of Management
21/95 |
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MARC
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Datensatz im Suchindex
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| author | Knox, Simon Walker, David |
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| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV024472799 |
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| id | DE-604.BV024472799 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T22:36:56Z |
| institution | BVB |
| isbn | 1859050824 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018448686 |
| oclc_num | 916310995 |
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| physical | 14 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Cranfield School of Management |
| record_format | marc |
| series2 | Working paper series / Cranfield School of Management |
| spelling | Knox, Simon Verfasser aut New empirical perspectives on brand loyalty implications for segmentation strategy and equity Simon Knox and David Walker Cranfield Cranfield School of Management 1995 14 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Working paper series / Cranfield School of Management 21/95 Walker, David Verfasser aut Cranfield School of Management Working paper series 21/95 (DE-604)BV024465345 21/95 |
| spellingShingle | Knox, Simon Walker, David New empirical perspectives on brand loyalty implications for segmentation strategy and equity |
| title | New empirical perspectives on brand loyalty implications for segmentation strategy and equity |
| title_auth | New empirical perspectives on brand loyalty implications for segmentation strategy and equity |
| title_exact_search | New empirical perspectives on brand loyalty implications for segmentation strategy and equity |
| title_full | New empirical perspectives on brand loyalty implications for segmentation strategy and equity Simon Knox and David Walker |
| title_fullStr | New empirical perspectives on brand loyalty implications for segmentation strategy and equity Simon Knox and David Walker |
| title_full_unstemmed | New empirical perspectives on brand loyalty implications for segmentation strategy and equity Simon Knox and David Walker |
| title_short | New empirical perspectives on brand loyalty |
| title_sort | new empirical perspectives on brand loyalty implications for segmentation strategy and equity |
| title_sub | implications for segmentation strategy and equity |
| volume_link | (DE-604)BV024465345 |
| work_keys_str_mv | AT knoxsimon newempiricalperspectivesonbrandloyaltyimplicationsforsegmentationstrategyandequity AT walkerdavid newempiricalperspectivesonbrandloyaltyimplicationsforsegmentationstrategyandequity |