A description of the advertising and direct marketing decision processes of the New Zealand marketing managers
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wellington
Victoria Univ., Graduate School of Business and Government Management
1992
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| Schriftenreihe: | Working paper series / Victoria University of Wellington, Graduate School of Business and Government Management
92,8 |
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