Strategic marketing and the future of consumer behavior introducing the virtual guardian angel
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham [u.a.]
Elgar
2008
|
| Ausgabe: | Reprinted |
| Schlagworte: | |
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|---|---|---|---|
| 001 | BV024110421 | ||
| 003 | DE-604 | ||
| 005 | 20090827 | ||
| 007 | t | ||
| 008 | 090904s2008 d||| |||| 00||| eng d | ||
| 010 | |a 2007038602 | ||
| 020 | |a 1843767724 |9 1-84376-772-4 | ||
| 020 | |a 9781843767725 |9 978-1-84376-772-5 | ||
| 035 | |a (OCoLC)916428968 | ||
| 035 | |a (DE-599)GBV544023498 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B170 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Poiesz, Theo B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing and the future of consumer behavior |b introducing the virtual guardian angel |c Theo B. C. Poiesz, W. Fred van Raaij |
| 250 | |a Reprinted | ||
| 264 | 1 | |a Cheltenham [u.a.] |b Elgar |c 2008 | |
| 300 | |a XI, 228 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Prognose |0 (DE-588)4047390-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Prognose |0 (DE-588)4047390-9 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 2 | 1 | |a Prognose |0 (DE-588)4047390-9 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Raaij, Willem Fred van |d 1944- |e Verfasser |0 (DE-588)129717908 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017978131 | ||
Datensatz im Suchindex
| _version_ | 1804139901798580224 |
|---|---|
| any_adam_object | |
| author | Poiesz, Theo B. Raaij, Willem Fred van 1944- |
| author_GND | (DE-588)129717908 |
| author_facet | Poiesz, Theo B. Raaij, Willem Fred van 1944- |
| author_role | aut aut |
| author_sort | Poiesz, Theo B. |
| author_variant | t b p tb tbp w f v r wfv wfvr |
| building | Verbundindex |
| bvnumber | BV024110421 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)916428968 (DE-599)GBV544023498 |
| discipline | Wirtschaftswissenschaften |
| edition | Reprinted |
| format | Book |
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| id | DE-604.BV024110421 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:51:27Z |
| institution | BVB |
| isbn | 1843767724 9781843767725 |
| language | English |
| lccn | 2007038602 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017978131 |
| oclc_num | 916428968 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | XI, 228 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Elgar |
| record_format | marc |
| spelling | Poiesz, Theo B. Verfasser aut Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Theo B. C. Poiesz, W. Fred van Raaij Reprinted Cheltenham [u.a.] Elgar 2008 XI, 228 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Prognose (DE-588)4047390-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Prognose (DE-588)4047390-9 s Verbraucherverhalten (DE-588)4062644-1 s Raaij, Willem Fred van 1944- Verfasser (DE-588)129717908 aut |
| spellingShingle | Poiesz, Theo B. Raaij, Willem Fred van 1944- Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Prognose (DE-588)4047390-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4047390-9 (DE-588)4124261-0 |
| title | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel |
| title_auth | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel |
| title_exact_search | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel |
| title_full | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Theo B. C. Poiesz, W. Fred van Raaij |
| title_fullStr | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Theo B. C. Poiesz, W. Fred van Raaij |
| title_full_unstemmed | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Theo B. C. Poiesz, W. Fred van Raaij |
| title_short | Strategic marketing and the future of consumer behavior |
| title_sort | strategic marketing and the future of consumer behavior introducing the virtual guardian angel |
| title_sub | introducing the virtual guardian angel |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Prognose (DE-588)4047390-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Verbraucherverhalten Marketing Prognose Strategisches Management |
| work_keys_str_mv | AT poiesztheob strategicmarketingandthefutureofconsumerbehaviorintroducingthevirtualguardianangel AT raaijwillemfredvan strategicmarketingandthefutureofconsumerbehaviorintroducingthevirtualguardianangel |