The marketing initiative economic and social research council studies into British marketing
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Prentice-Hall
1994
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a The marketing initiative |b economic and social research council studies into British marketing |c ed. by John Saunders |
| 264 | 1 | |a New York [u.a.] |b Prentice-Hall |c 1994 | |
| 300 | |a XVI, 457 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword by Robin Wensley xi
Preface and Acknowledgements xiv
part i Marketing strategy and planning 1
1 Examining generic marketing strategies and organisations of successful
international competitors 4
Veronica Wong, John Sounders and Peter Doyle
2 The effectiveness of British marketing 20
Graham J. Hooley and James E. Lynch
3 The processes of competition 42
Geoffrey Easton
4 Competitive success in sunrise and sunset industries 58
Michael J. Baker, Caroline D. Black and Susan J. Hart
5 Marketing planning in new technology sectors 72
Dale Littler and Fiona Leverick
6 Marketing research activity and competitive performance:
An empirical analysis 92
Susan J. Hart and A. Diamantopoulos
7 New product introduction at different stages of the product life cycle:
The integration of marketing and key functional strategies 102
Veronica Wong
8 Marketing implementation: Analysing structure, process and
information 119
Nigel F. Piercy
Viii CONTENTS
part ii Innovation, design and new product development 151
9 New style product development: The essential ingredients 155
Axel Johne
10 The management of user-initiated new product development 167
Gordon R. Foxall and Brian R. Johnston
11 Competitiveness in new technology sectors 186
Dale Littler and Fiona Leverick
12 Design orientation and market success 206
Susan J. Hart, Linda M. Service and Michael J. Baker
13 Managing the interface of marketing and design 216
Margaret Bruce
14 Strategies for product launch and deletion 224
John Saunders and David Jobber
part in International competitiveness 239
15 The international competitiveness of firms: Performance, potential
and management process 242
Peter J. Buckley, C. L. Pass and Kate Prescott
16 Fighting for the UK market: British, Japanese and American competitors
compared 256
Peter Doyle, John Saunders and Veronica Wong
17 Foreign-market entry and development: Empirical insights from
manufacturing industry 276
Peter J. Buckley, C.L. Pass and Kate Prescott
18 Subsidiaries in Britain: Control and influence from east and west 292
Len Tiu Wright
part iv Small and medium-sized firms 303
19 Marketing in small and medium-sized companies 305
Tony Cox, Graham J. Hooley and James E. Lynch
20 Strategies of innovation in the small firm 324
Gordon R. Foxall and Brian R. Johnston
CONTENTS
21 Using design consultants for product development in small
and medium-sized firms 343
Robin Roy and Stephen Potter
part v Methodology 357
22 Methodology review 359
APPENDICES
1 Methodology used in Chapter 1 369
2 Methodology used in Chapters 2 and 19 371
3 Methodology used in Chapter 3 373
4 Methodology used in Chapter 4 375
5 Methodology used in Chapter 5 377
6 Methodology used in Chapter 6 380
7 Methodology used in Chapter 7 383
8 Methodology used in Chapter 8 386
9 Methodology used in Chapter 9 395
10 Methodology used in Chapter 10 397
11 Methodology used in Chapter 11 399
12 Methodology used in Chapter 12 400
13 Methodology used in Chapters 13 and 21 402
14 Methodology used in Chapter 14 404
15 Methodology used in Chapter 15 405
16 Methodology used in Chapter 16 406
17 Methodology used in Chapter 17 407
18 Methodology used in Chapter 18 408
19 Methodology used in Chapter 20 412
Notes on the authors 415
References 424
Index 446
|
| any_adam_object | 1 |
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| dewey-full | 658.800941 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800941 |
| dewey-search | 658.800941 |
| dewey-sort | 3658.800941 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic_facet | Großbritannien |
| id | DE-604.BV023756874 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T21:35:02Z |
| institution | BVB |
| isbn | 0130428213 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017399120 |
| oclc_num | 831407718 |
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| physical | XVI, 457 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Prentice-Hall |
| record_format | marc |
| spellingShingle | The marketing initiative economic and social research council studies into British marketing Marketing (DE-588)4037589-4 gnd Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4027386-6 (DE-588)4047346-6 (DE-588)4022153-2 |
| title | The marketing initiative economic and social research council studies into British marketing |
| title_auth | The marketing initiative economic and social research council studies into British marketing |
| title_exact_search | The marketing initiative economic and social research council studies into British marketing |
| title_full | The marketing initiative economic and social research council studies into British marketing ed. by John Saunders |
| title_fullStr | The marketing initiative economic and social research council studies into British marketing ed. by John Saunders |
| title_full_unstemmed | The marketing initiative economic and social research council studies into British marketing ed. by John Saunders |
| title_short | The marketing initiative |
| title_sort | the marketing initiative economic and social research council studies into british marketing |
| title_sub | economic and social research council studies into British marketing |
| topic | Marketing (DE-588)4037589-4 gnd Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Marketing Internationale Wettbewerbsfähigkeit Produktinnovation Großbritannien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017399120&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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