Practical business statistics

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1. Verfasser: Siegel, Andrew F. 1950- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Chicago <<[u.a.]>> Irwin 1997
Ausgabe:3. ed.
Schriftenreihe:The Irwin series in statistics
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adam_text Contents in Brief 13311111 Introduction and Descriptive Statistics 1 1 Introduction Defining the Role of Statistics in Business 3 2 Data Structures Classifying the Various Types of Data Sets 13 3 Histograms Looking at the Distribution of the Data 26 4 Landmark Summaries Interpreting Typical Values and Percentiles 64 5 Variability Dealing with Diversity 105 6 Probability Understanding Random Situations 143 7 Random Variables Working with Uncertain Numbers 187 flEZStlllHi Statistical Inference 231 8 Random Sampling Planning Ahead for Data Gathering 233 9 Confidence Intervals Admitting that Estimates Are Not Exact 275 10 Hypothesis Testing Deciding between Reality and Coincidence 311 BES!!I23!9llli Regression and Time Series 365 11 Correlation and Regression Measuring and Predicting Relationships 367 12 Multiple Regression Predicting One Factor from Several Others 435 13 Report Writing Communicating the Results of a Multiple Regression 512 14 Time Series Understanding Changes over Time 530 WKMSSBMIIi Methods and Applications 579 15 ANOVA Testing for Differences among Many Samples, and Much More 581 16 Nonparametrics Testing with Ordinal Data or Nonnormal Distributions 613 17 Chi-Squared Analysis Testing for Patterns in Qualitative Data 637 18 Quality Control Recognizing and Managing Variation 659 Appendix A Employee Database 687 Appendix B Self-Test: Solutions to Selected Problems and Database Exercises 689 Appendix C Statistical Tables 703 Glossary 727 Index 739 Contents ^^^^^^B Introduction and Descriptive Statistics 1 1 Introduction Defining the Role of Statistics in Business 3 1.1 Why Statistics 3 Why Should You Learn Statistics? Is Statistics Difficult? Does Learning Statistics Decrease Your Decision-Making Flexibility? 1.2 What Is Statistics? 4 Statistics Looks at the Big Picture Statistics Doesn t Ignore the Individual EXAMPLE Data in Management 5 Looking at Data Statistics in Management 1.3 The Four Basic Activities of Statistics 6 Designing a Plan for Data Collection Exploring the Data Estimating an Unknown Quantity Hypothesis Testing EXAMPLE Statistical Quality Control 8 1.4 What Is Probability? 9 1.5 General Advice 10 2 Data Structures Classifying the Various Types of Data Sets 13 2.1 How Many Variables? 13 Univariate Data Bivariate Data Multivariate Data 2.2 Quantitative Data: Numbers 15 Discrete Quantitative Data Continuous Quantitative Data ¦ Contents xvii Watch Out for Meaningless Numbers EXAMPLE Alphabetical Order of States 17 2.3 Qualitative Data: Categories 17 Ordinal Qualitative Data Nominal Qualitative Data 2.4 Time-Series and Cross-Sectional Data 18 3 Histograms Looking at the Distribution of the Data 26 3.1 A List of Data 26 EXAMPLE Performance of Regional Sales Managers 26 EXAMPLE Household Size 27 The Number Line 3.2 Using a Histogram to Display the Frequencies 28 EXAMPLE Mortgage Interest Rates 28 Histograms and Bar Charts EXAMPLE Salary Offers to College Graduates 31 3.3 Normal Distributions 32 3.4 Skewed Distributions and Data Transformation 34 EXAMPLE Assets of Commercial Banks 35 EXAMPLE Populations of States 35 The Trouble with Skewness Transformation to the Rescue EXAMPLE Transforming State Populations 38 Interpreting the Logarithm 3.5 Bimodal Distributions 40 EXAMPLE Money Market Yields 40 Is It Really Bimodal? EXAMPLE The Cost of a Day in the Hospital 41 3.6 Outliers 43 Dealing with Outliers EXAMPLE Research and Development Expenses 44 EXAMPLE Changes in Television Advertising 45 3.7 Histograms by Hand: Stem-and-Leaf 49 EXAMPLE Employees in Food Services 49 Case Let s Control Waste in Production 62 4 Landmark Summaries Interpreting Typical Values and Percentiles 64 4.1 What Is the Most Typical Value? 64 The Average: A Typical Value for Quantitative Data EXAMPLE How Much Will Consumers Spend? 66 EXAMPLE How Many Defective Parts? 67 The Weighted Average: Adjusting for Importance EXAMPLE Your Grade Point Average 69 EXAMPLE The Firm s Cost of Capital 70 EXAMPLE Adjusting for Misrepresentation 71 The Median: A Typical Value for Quantitative and Ordinal Data EXAMPLE The Crash of October 19, 1987: Stocks Drop at Opening 73 EXAMPLE Personal Incomes 74 EXAMPLE Stages of Completion of Inventory 76 xviii ¦ Contents The Mode: A Typical Value Even for Nominal Data EXAMPLE Voting 77 EXAMPLE Quality Control: Controlling Variation in Manufacturing 78 EXAMPLE Inventory Completion Stages Revisited 79 Which Summary Should You Use? 4.2 What Percentile Is It? 81 Extremes, Quartiles, and Box Plots EXAMPLE Executive Compensation 83 The Cumulative Distribution Function Displays the Percentiles EXAMPLE Business Failures 88 Case Managerial Projections for Production and Marketing, or The Case of the Suspicious Customer 102 5 Variability Dealing with Diversity 105 5.1 The Standard Deviation: The Traditional Choice 106 Definition and Formula for the Standard Deviation and the Variance Using a Calculator or a Computer Interpreting the Standard Deviation EXAMPLE The Advertising Budget 109 EXAMPLE Customer Diversity 110 Interpreting the Standard Deviation for a Normal Distribution EXAMPLE A Quality Control Chart For Picture-Scanning Quality 112 EXAMPLE Stock Market Returns Vary from Day to Day 112 EXAMPLE The Stock Market Crash of 1987: 19 Standard Deviations! 116 EXAMPLE Market Volatility before and after the Crash 118 EXAMPLE Diversification in the Stock Market 119 The Sample and the Population Standard Deviations 5.2 The Range: Quick and Superficial 120 EXAMPLE Employee Salaries 121 EXAMPLE Duration of Hospital Stays 122 5.3 The Coefficient of Variation: A Relative Variability Measure 123 EXAMPLE Uncertainty in Portfolio Performance 124 EXAMPLE Employee Productivity in Telemarketing 124 5.4 Effects of Adding to or Rescaling the Data 125 EXAMPLE Uncertainty of Costs in Japanese Yen and in U.S. Dollars 125 EXAMPLE Total Cost and Units Produced 126 Case Should We Keep or Get Rid of This Supplier? 140 6 Probability Understanding Random Situations 143 6.1 An Example: Is It behind Door Number 1, Door Number 2, or Door Number 3? 144 6.2 How Can You Analyze Uncertainty? 145 The Random Experiment: A Precise Definition of a Random Situation The Sample Space: A List of What Might Happen The Outcome: What Actually Happens Events: Either They Happen or They Don t 6.3 How Likely Is an Event? 149 ¦ Contents xix Every Event Has a Probability Where Do Probabilities Come From? Relative Frequency and the Law of Large Numbers EXAMPLE How Variable Is Today s Extra-High-Quality Production? 152 Theoretical Probability The Equally Likely Rule EXAMPLE Coin Tossing and Cards 153 EXAMPLE Gender and Hiring 154 EXAMPLE Defective Raw Materials 154 Subjective Probability EXAMPLE Settling a Lawsuit 154 Bayesian and Non-Bayesian Analysis 6.4 How Can You Combine Information about More than One Event? 156 Venn Diagrams Help You See All the Possibilities Not an Event The Complement {not) Rule One Event and Another What if Both Events Can t Happen at Once? The Intersection (and) Rule for Mutually Exclusive Events One Event or Another The Union (or) Rule for Mutually Exclusive Events Finding or from and, and Vice Versa One Event Given Another: Reflecting Current Information The Rule for Finding a Conditional Probability Given Certain Information Conditional Probabilities for Mutually Exclusive Events Independent Events EXAMPLE Women in Executive Positions 164 EXAMPLE Market Efficiency 165 The Intersection (and) Rule for Independent Events EXAMPLE Risk Assessment for a Large Power Plant 166 The Relationship between Independent and Mutually Exclusive Events 6.5 What s the Best Way to Solve Probability Problems? 166 Probability Trees EXAMPLE Managing Software Support 168 Rules for Probability Trees EXAMPLE Drug Testing of Employees 168 EXAMPLE A Pilot Project Helps Predict Success of a Product Launch 171 EXAMPLE Solution to Is It behind Door Number 1, 2, or 3 174 Joint Probability Tables Case Whodunit? Who, if Anyone, Is Responsible for the Recent Rise in the Defect Rate? 185 7 Random Variables Working with Uncertain Numbers 187 7.1 Discrete Random Variables 188 EXAMPLE Profit under Various Economic Scenarios 188 Finding the Mean and Standard Deviation EXAMPLE Evaluating Risk and Return 190 7.2 The Binomial Distribution 192 Definition of Binomial Distribution and Proportion EXAMPLE How Many Orders are Placed?: The Hard Way to Compute 193 XX ¦ Contents Finding the Mean and Standard Deviation the Easy Way EXAMPLE Recalling Advertisements 196 Finding the Probabilities EXAMPLE How Many Major Customers Will Call Tomorrow? 198 EXAMPLE How Many Logic Analyzers to Schedule for Manufacturing? 199 7.3 The Normal Distribution 201 Visualize Probabilities as the Area under the Curve The Standard Normal Distribution Z and Its Probabilities Solving Word Problems for Normal Probabilities The Four Different Probability Calculations Be Careful: Things Need Not Be Normal! EXAMPLE A Lottery (or Risky Project) 210 7.4 The Normal Approximation to the Binomial 210 EXAMPLE High-and Low-Speed Microprocessors 212 EXAMPLE Polling the Electorate 214 7.5 Two Other Distributions: The Poisson and the Exponential 215 The Poisson Distribution EXAMPLE How Many Warranty Returns? 216 EXAMPLE How Many Phone Calls? 218 The Exponential Distribution Case The Option Value of an Oil Lease 229 BE333EBI Statistical Inference 231 8 Random Sampling Planning Ahead for Data Gathering 233 8.1 Populations and Samples 234 How Do You Choose a Representative Sample? A Sample Statistic and a Population Parameter 8.2 The Random Sample 237 Selecting a Random Sample Sampling by Shuffling the Population EXAMPLE Auditing 240 EXAMPLE A Pilot Study of Large Paper and Forest Products Firms 241 8.3 The Sampling Distribution and the Central Limit Theorem 242 EXAMPLE How Much Do Shoppers Spend? 244 EXAMPLE Consistency in Bubble Gum Production 247 8.4 A Standard Error Is an Estimated Standard Deviation 248 How Close Is the Sample Average to the Population Mean? EXAMPLE Shopping Trips 250 Correcting for Small Populations EXAMPLE Quality of the Day s Production 253 The Standard Error of the Binomial Proportion EXAMPLE A Consumer Survey 254 8.5 Other Sampling Methods 255 The Stratified Random Sample EXAMPLE Adjusting for Sophistication of the Consumer 257 EXAMPLE The Price of a Typical Suit in a Department Store 259 The Systematic Sample Case Can This Survey Be Saved? 273 ¦ Contents xxi 9 Confidence Intervals Admitting that Estimates Are Not Exact 275 9.1 The Confidence Interval for a Population Mean or a Population Percentage 277 The t Table and the t Distribution The Widely Used 95% Confidence Interval EXAMPLE Controlling the Average Thickness of Paper 282 EXAMPLE Election Polling (a Binomial Situation) 283 Other Confidence Levels EXAMPLE Average Selling Price as Determined through Rebates 286 EXAMPLE Yield of a Manufacturing Process 287 9.2 Assumptions Needed for Validity 287 Random Sampling EXAMPLE Forecasting Interest Rates 289 Normal Distribution 9.3 Interpreting a Confidence Interval 292 Which Event Has a 95% Probability? Your Lifetime Track Record 9.4 One-Sided Confidence Intervals 294 Be Careful! You Can t Always Use a One-Sided Interval Computing the One-Sided Interval EXAMPLE The Savings of a New System 296 EXAMPLE Travel Costs 296 9.5 Prediction Intervals 297 EXAMPLE How Long until Your Order Is Filled? 298 Case Promising Results from a Specialty Catalog Survey 310 10 Hypothesis Testing Deciding between Reality and Coincidence 311 10.1 Hypotheses Are Not Created Equal! 312 The Null Hypothesis The Research Hypothesis What Will the Result Tell You? Examples of Hypotheses 10.2 Testing the Population Mean against a Known Reference Value 314 Using Confidence Intervals: The Easy Way EXAMPLE Does the Yield-Increasing Additive Really Work? 316 EXAMPLE Employee Stock Ownership and Product Quality 319 EXAMPLE Pushing the Limits of Production (a Binomial Situation) 320 The t Statistic: Another Way, Same Answer 10.3 Interpreting a Hypothesis Test 324 Errors: Type I and Type II Assumptions Needed for Validity Hypotheses Have No Probabilities of Being True or False Statistical Significance, Test Levels, p-Values, and Computer Output 10.4 One-Sided Testing 330 Using a One-Sided Confidence Interval EXAMPLE Launching a New Product 332 How to Perform the Test The One-Sided t Test: Another Way, Same Answer EXAMPLE Launching a New Product, Revisited 333 How to Perform the Test xxii ¦ Contents EXAMPLE Will Costs Go Down? 335 EXAMPLE Can You Create Value by Changing Your Firm s Name? 338 10.5 Testing Whether or Not a New Observation Comes from the Same Population 339 EXAMPLE Is This System under Control? 339 10.6 Testing Two Samples 340 The Paired t Test EXAMPLE Reactions to Advertising 341 The Unpaired t Test EXAMPLE Gender Discrimination and Salaries 344 EXAMPLE Your Productivity versus Theirs 346 Case So Many Ads, So Little Time 363 BE332I5BI Regression and Time Series 365 11 Correlation and Regression Measuring and Predicting Relationships 367 11.1 Exploring Relationships Using Scatterplots and Correlations 368 The Scatterplot Shows You the Relationship Correlation Measures the Strength of the Relationship The Formula for the Correlation The Various Types of Relationships Linear Relationship EXAMPLE Nielsen TV Ratings and People Meters 372 EXAMPLE Mergers 373 EXAMPLE Mortgage Rates and Fees 374 No Relationship EXAMPLE Momentum and the Stock Market 376 Nonlinear Relationship EXAMPLE Index Options 378 EXAMPLE Yield and Temperature 381 Unequal Variability EXAMPLE Optical Cable 382 Clustering EXAMPLE Flower Bonds 384 Outliers EXAMPLE Number Produced and Cost 386 Correlation Is Not Causation EXAMPLE Apartment Rents and Vacancy Rates 388 11.2 Regression: Prediction of One Thing from Another 389 A Straight Line Summarizes a Linear Relationship Straight Lines Finding a Line Based on Data EXAMPLE Fixed and Variable Costs 393 EXAMPLE Territory and Sales 394 How Useful Is the Line? The Standard Error of Estimate: How Large Are the Prediction Errors? R2: How Much Is Explained? Confidence Intervals and Hypothesis Tests for Regression The Linear Model Assumption Defines the Population ¦ Contents xxiii Standard Errors for the Slope and Intercept Confidence Intervals for Regression Coefficients EXAMPLE Variable Costs of Production 403 Testing whether the Relationship Is Real or Coincidence Other Methods of Testing the Significance of a Relationship Computer Output for the Production Cost Data EXAMPLE Momentum in the Stock Market Revisited 404 Other Tests of a Regression Coefficient A New Observation: Uncertainty and the Confidence Interval The Mean of Y: Uncertainty and the Confidence Interval Regression Can Be Misleading The Linear Model May Be Wrong Predicting Intervention from Observed Experience Is Difficult The Intercept May Not Be Meaningful Explaining Y from X versus Explaining X from Y A Hidden Third Factor May Be Helpful Case Just One More Production Step: Is It Worthwhile? 434 12 Multiple Regression Predicting One Factor from Several Others 435 12.1 Interpreting the Results of a Multiple Regression 436 EXAMPLE Magazine Ads 437 Regression Coefficients and the Regression Equation Interpreting the Regression Coefficients Predictions and Prediction Errors How Good Are the Predictions? Typical Prediction Error: Standard Error of Estimate Percent Variation Explained: R2 Inference in Multiple Regression Assumptions Is the Model Significant? The F Test or R2 Test Tables of Critical Values for Testing R2 Which Variables Are Significant? A t Test for Each Coefficient Other Tests for a Regression Coefficient Which Variables Are Explaining the Most? Comparing the Standardized Regression Coefficients Comparing the Correlation Coefficients 12.2 Pitfalls and Problems in Multiple Regression 459 Multicollinearity: Are the Explanatory Variables Too Similar? EXAMPLE Predicting Market Value from Sales, Employees, and Assets 462 Variable Selection: Are You Using the Wrong Variables? Prioritizing the List of X Variables Automating the Variable Selection Process Model Misspecification: Does the Regression Equation Have the Wrong Form? Exploring the Data to See Nonlinearity or Unequal Variability Using the Diagnostic Plot to Decide if You Have a Problem Using Percent Changes to Model an Economic Time Series EXAMPLE Predicting Dividends from Sales of Nondurable and Durable Goods 477 12.3 Dealing with Nonlinear Relationships and Unequal Variability 478 Transforming to a Linear Relationship: Interpreting the results EXAMPLE Magazine Ads Transformed and Interpreted 481 Fitting a Curve with Polynomial Regression xxiv ¦ Contents EXAMPLE Optimizing the Yield of a Production Process 484 Modeling Interaction between Two X Variables 12.4 Indicator Variables: Predicting from Categories 488 Interpreting and Testing Regression Coefficients for Indicator Variables EXAMPLE Estimating the Impact of Gender on Salary after Adjusting for Experience 489 Separate Regressions Case Controlling Quality of Production 509 13 Report Writing Communicating the Results of a Multiple Regression 512 13.1 How to Organize Your Report 513 The Executive Summary Paragraph The Introduction Section The Analysis and Methods Section The Conclusion and Summary Section Including References The Appendix Section 13.2 Hints and Tips 517 Think about Your Audience What to Write First? Next? Last? Other Sources 13.3 Example: A Quick Pricing Formula for Customer Inquiries 518 14 Time Series Understanding Changes Over Time 530 14.1 An Overview of Time-Series Analysis 531 EXAMPLE The Stock Market Is a Random Walk 532 EXAMPLE Aerospace Orders Showed Steady Growth 532 EXAMPLE Total Retail Sales Show Growth and Seasonal Variation 535 EXAMPLE Interest Rates 537 14.2 Trend-Seasonal Analysis 540 EXAMPLE Washington Water Power Company 541 Trend and Cyclic: The Moving Average Seasonal Index: The Average Ratio-to-Moving-Average Indicates Seasonal Behavior Seasonal Adjustment: The Series Divided by the Seasonal Index Long-Term Trend and Seasonally Adjusted Forecast: The Regression Line Forecast: The Seasonalized Trend 14.3 Modeling Cyclic Behavior Using Box-Jenkins ARIMA Processes 551 A Random Noise Process Has No Memory: The Starting Point An Autoregressive (AR) Process Remembers Where It Was A Moving-Average (MA) Process Has a Limited Memory The Autoregressive Moving-Average (ARMA) Process Combines AR and MA EXAMPLE Forecasting the Unemployment Rate Using an ARMA Process 560 A Pure Integrated (I) Process Remembers Where It Was and Then Moves at Random The Autoregressive Integrated Moving-Average (ARIMA) Process Remembers Its Changes ¦ Contents xxv IiJI»?* J*liH Methods and Applications 579 15 ANOVA Testing for Differences among Many Samples, and Much More 581 15.1 Using Box Plots to Look at Many Samples at Once 582 EXAMPLE Comparing the Quality of Your Suppliers Products 583 15.2 The F Test Tells You if the Averages Are Significantly Different 583 The Data Set and Sources of Variation The Assumptions The Hypotheses The F Statistic The F Table The Result of the F Test Computer Output: The One-Way ANOVA Table 15.3 The Least-Significant-Difference Test: Which Pairs Are Different? 595 15.4 More Advanced ANOVA Designs 598 Variety Is the Spice of Life Two-Way ANOVA Three-Way and More Analysis of Covariance (ANCOVA) Multivariate Analysis of Variance (MANOVA) How to Read an ANOVA Table EXAMPLE The Effect of Price Changes and Product Type on Grocery Sales 601 EXAMPLE Jokes in the Workplace 602 16 Nonparametrics Testing with Ordinal Data or Nonnormal Distributions 613 16.1 Testing the Median against a Known Reference Value 615 The Sign Test The Hypotheses The Assumption EXAMPLE Comparing Local to National Family Income 619 16.2 Testing for Differences in Paired Data 619 Using the Sign Test on the Differences The Hypotheses The Assumption EXAMPLE Rating Two Advertisements 621 16.3 Testing to See if Two Unpaired Samples Are Significantly Different 621 The Procedure Is Based on the Ranks of All of the Data The Hypotheses The Assumptions EXAMPLE Fixed-Rate and Adjustable-Rate Mortgage Applicants 623 17 Chi-Squared Analysis Testing for Patterns in Qualitative Data 627 17.1 Summarizing Qualitative Data by Using Counts and Percentages 638 17.2 Testing if Population Percentages Are Equal to Known Reference Values 639 The Chi-Squared Test for Equality of Percentages EXAMPLE Quality Problems Categorized by Their Causes 640 17.3 Testing for Association between Two Qualitative Variables 644 The Meaning of Independence xxvi ¦ Contents The Chi-Squared Test for Independence EXAMPLE Is Your Market Segmented? 646 18 Quality Control Recognizing and Managing Variation 659 18.1 Processes and Causes of Variation 661 The Pareto Diagram Shows Where to Focus Attention 18.2 Control Charts and How to Read Them 664 The Control Limits Show if a Single Observation Is Out of Control How to Spot Trouble Even within the Control Limits 18.3 Charting a Quantitive Measurement with X and R Charts 668 EXAMPLE Net Weight of Dishwasher Detergent 670 18.4 Charting the Percent Defective 672 EXAMPLE Filling Out Purchase Orders 674 Appendix A Employee Database 687 Appendix B Self-Test: Solutions to Selected Problems and Database Exercises 689 Appendix C Statistical Tables 703 Glossary 725 Index 732
adam_txt Contents in Brief 13311111 Introduction and Descriptive Statistics 1 1 Introduction Defining the Role of Statistics in Business 3 2 Data Structures Classifying the Various Types of Data Sets 13 3 Histograms Looking at the Distribution of the Data 26 4 Landmark Summaries Interpreting Typical Values and Percentiles 64 5 Variability Dealing with Diversity 105 6 Probability Understanding Random Situations 143 7 Random Variables Working with Uncertain Numbers 187 flEZStlllHi Statistical Inference 231 8 Random Sampling Planning Ahead for Data Gathering 233 9 Confidence Intervals Admitting that Estimates Are Not Exact 275 10 Hypothesis Testing Deciding between Reality and Coincidence 311 BES!!I23!9llli Regression and Time Series 365 11 Correlation and Regression Measuring and Predicting Relationships 367 12 Multiple Regression Predicting One Factor from Several Others 435 13 Report Writing Communicating the Results of a Multiple Regression 512 14 Time Series Understanding Changes over Time 530 WKMSSBMIIi Methods and Applications 579 15 ANOVA Testing for Differences among Many Samples, and Much More 581 16 Nonparametrics Testing with Ordinal Data or Nonnormal Distributions 613 17 Chi-Squared Analysis Testing for Patterns in Qualitative Data 637 18 Quality Control Recognizing and Managing Variation 659 Appendix A Employee Database 687 Appendix B Self-Test: Solutions to Selected Problems and Database Exercises 689 Appendix C Statistical Tables 703 Glossary 727 Index 739 Contents ^^^^^^B Introduction and Descriptive Statistics 1 1 Introduction Defining the Role of Statistics in Business 3 1.1 Why Statistics 3 Why Should You Learn Statistics? Is Statistics Difficult? Does Learning Statistics Decrease Your Decision-Making Flexibility? 1.2 What Is Statistics? 4 Statistics Looks at the Big Picture Statistics Doesn't Ignore the Individual EXAMPLE Data in Management 5 Looking at Data Statistics in Management 1.3 The Four Basic Activities of Statistics 6 Designing a Plan for Data Collection Exploring the Data Estimating an Unknown Quantity Hypothesis Testing EXAMPLE Statistical Quality Control 8 1.4 What Is Probability? 9 1.5 General Advice 10 2 Data Structures Classifying the Various Types of Data Sets 13 2.1 How Many Variables? 13 Univariate Data Bivariate Data Multivariate Data 2.2 Quantitative Data: Numbers 15 Discrete Quantitative Data Continuous Quantitative Data ¦ Contents xvii Watch Out for Meaningless Numbers EXAMPLE Alphabetical Order of States 17 2.3 Qualitative Data: Categories 17 Ordinal Qualitative Data Nominal Qualitative Data 2.4 Time-Series and Cross-Sectional Data 18 3 Histograms Looking at the Distribution of the Data 26 3.1 A List of Data 26 EXAMPLE Performance of Regional Sales Managers 26 EXAMPLE Household Size 27 The Number Line 3.2 Using a Histogram to Display the Frequencies 28 EXAMPLE Mortgage Interest Rates 28 Histograms and Bar Charts EXAMPLE Salary Offers to College Graduates 31 3.3 Normal Distributions 32 3.4 Skewed Distributions and Data Transformation 34 EXAMPLE Assets of Commercial Banks 35 EXAMPLE Populations of States 35 The Trouble with Skewness Transformation to the Rescue EXAMPLE Transforming State Populations 38 Interpreting the Logarithm 3.5 Bimodal Distributions 40 EXAMPLE Money Market Yields 40 Is It Really Bimodal? EXAMPLE The Cost of a Day in the Hospital 41 3.6 Outliers 43 Dealing with Outliers EXAMPLE Research and Development Expenses 44 EXAMPLE Changes in Television Advertising 45 3.7 Histograms by Hand: Stem-and-Leaf 49 EXAMPLE Employees in Food Services 49 Case Let's Control Waste in Production 62 4 Landmark Summaries Interpreting Typical Values and Percentiles 64 4.1 What Is the Most Typical Value? 64 The Average: A Typical Value for Quantitative Data EXAMPLE How Much Will Consumers Spend? 66 EXAMPLE How Many Defective Parts? 67 The Weighted Average: Adjusting for Importance EXAMPLE Your Grade Point Average 69 EXAMPLE The Firm's Cost of Capital 70 EXAMPLE Adjusting for Misrepresentation 71 The Median: A Typical Value for Quantitative and Ordinal Data EXAMPLE The Crash of October 19, 1987: Stocks Drop at Opening 73 EXAMPLE Personal Incomes 74 EXAMPLE Stages of Completion of Inventory 76 xviii ¦ Contents The Mode: A Typical Value Even for Nominal Data EXAMPLE Voting 77 EXAMPLE Quality Control: Controlling Variation in Manufacturing 78 EXAMPLE Inventory Completion Stages Revisited 79 Which Summary Should You Use? 4.2 What Percentile Is It? 81 Extremes, Quartiles, and Box Plots EXAMPLE Executive Compensation 83 The Cumulative Distribution Function Displays the Percentiles EXAMPLE Business Failures 88 Case Managerial Projections for Production and Marketing, or "The Case of the Suspicious Customer" 102 5 Variability Dealing with Diversity 105 5.1 The Standard Deviation: The Traditional Choice 106 Definition and Formula for the Standard Deviation and the Variance Using a Calculator or a Computer Interpreting the Standard Deviation EXAMPLE The Advertising Budget 109 EXAMPLE Customer Diversity 110 Interpreting the Standard Deviation for a Normal Distribution EXAMPLE A Quality Control Chart For Picture-Scanning Quality 112 EXAMPLE Stock Market Returns Vary from Day to Day 112 EXAMPLE The Stock Market Crash of 1987: 19 Standard Deviations! 116 EXAMPLE Market Volatility before and after the Crash 118 EXAMPLE Diversification in the Stock Market 119 The Sample and the Population Standard Deviations 5.2 The Range: Quick and Superficial 120 EXAMPLE Employee Salaries 121 EXAMPLE Duration of Hospital Stays 122 5.3 The Coefficient of Variation: A Relative Variability Measure 123 EXAMPLE Uncertainty in Portfolio Performance 124 EXAMPLE Employee Productivity in Telemarketing 124 5.4 Effects of Adding to or Rescaling the Data 125 EXAMPLE Uncertainty of Costs in Japanese Yen and in U.S. Dollars 125 EXAMPLE Total Cost and Units Produced 126 Case Should We Keep or Get Rid of This Supplier? 140 6 Probability Understanding Random Situations 143 6.1 An Example: Is It behind Door Number 1, Door Number 2, or Door Number 3? 144 6.2 How Can You Analyze Uncertainty? 145 The Random Experiment: A Precise Definition of a Random Situation The Sample Space: A List of What Might Happen The Outcome: What Actually Happens Events: Either They Happen or They Don't 6.3 How Likely Is an Event? 149 ¦ Contents xix Every Event Has a Probability Where Do Probabilities Come From? Relative Frequency and the Law of Large Numbers EXAMPLE How Variable Is Today's Extra-High-Quality Production? 152 Theoretical Probability The Equally Likely Rule EXAMPLE Coin Tossing and Cards 153 EXAMPLE Gender and Hiring 154 EXAMPLE Defective Raw Materials 154 Subjective Probability EXAMPLE Settling a Lawsuit 154 Bayesian and Non-Bayesian Analysis 6.4 How Can You Combine Information about More than One Event? 156 Venn Diagrams Help You See All the Possibilities Not an Event The Complement {not) Rule One Event and Another What if Both Events Can't Happen at Once? The Intersection (and) Rule for Mutually Exclusive Events One Event or Another The Union (or) Rule for Mutually Exclusive Events Finding or from and, and Vice Versa One Event Given Another: Reflecting Current Information The Rule for Finding a Conditional Probability Given Certain Information Conditional Probabilities for Mutually Exclusive Events Independent Events EXAMPLE Women in Executive Positions 164 EXAMPLE Market Efficiency 165 The Intersection (and) Rule for Independent Events EXAMPLE Risk Assessment for a Large Power Plant 166 The Relationship between Independent and Mutually Exclusive Events 6.5 What's the Best Way to Solve Probability Problems? 166 Probability Trees EXAMPLE Managing Software Support 168 Rules for Probability Trees EXAMPLE Drug Testing of Employees 168 EXAMPLE A Pilot Project Helps Predict Success of a Product Launch 171 EXAMPLE Solution to "Is It behind Door Number 1, 2, or 3" 174 Joint Probability Tables Case Whodunit? Who, if Anyone, Is Responsible for the Recent Rise in the Defect Rate? 185 7 Random Variables Working with Uncertain Numbers 187 7.1 Discrete Random Variables 188 EXAMPLE Profit under Various Economic Scenarios 188 Finding the Mean and Standard Deviation EXAMPLE Evaluating Risk and Return 190 7.2 The Binomial Distribution 192 Definition of Binomial Distribution and Proportion EXAMPLE How Many Orders are Placed?: The Hard Way to Compute 193 XX ¦ Contents Finding the Mean and Standard Deviation the Easy Way EXAMPLE Recalling Advertisements 196 Finding the Probabilities EXAMPLE How Many Major Customers Will Call Tomorrow? 198 EXAMPLE How Many Logic Analyzers to Schedule for Manufacturing? 199 7.3 The Normal Distribution 201 Visualize Probabilities as the Area under the Curve The Standard Normal Distribution Z and Its Probabilities Solving Word Problems for Normal Probabilities The Four Different Probability Calculations Be Careful: Things Need Not Be Normal! EXAMPLE A Lottery (or Risky Project) 210 7.4 The Normal Approximation to the Binomial 210 EXAMPLE High-and Low-Speed Microprocessors 212 EXAMPLE Polling the Electorate 214 7.5 Two Other Distributions: The Poisson and the Exponential 215 The Poisson Distribution EXAMPLE How Many Warranty Returns? 216 EXAMPLE How Many Phone Calls? 218 The Exponential Distribution Case The Option Value of an Oil Lease 229 BE333EBI Statistical Inference 231 8 Random Sampling Planning Ahead for Data Gathering 233 8.1 Populations and Samples 234 How Do You Choose a Representative Sample? A Sample Statistic and a Population Parameter 8.2 The Random Sample 237 Selecting a Random Sample Sampling by Shuffling the Population EXAMPLE Auditing 240 EXAMPLE A Pilot Study of Large Paper and Forest Products Firms 241 8.3 The Sampling Distribution and the Central Limit Theorem 242 EXAMPLE How Much Do Shoppers Spend? 244 EXAMPLE Consistency in Bubble Gum Production 247 8.4 A Standard Error Is an Estimated Standard Deviation 248 How Close Is the Sample Average to the Population Mean? EXAMPLE Shopping Trips 250 Correcting for Small Populations EXAMPLE Quality of the Day's Production 253 The Standard Error of the Binomial Proportion EXAMPLE A Consumer Survey 254 8.5 Other Sampling Methods 255 The Stratified Random Sample EXAMPLE Adjusting for Sophistication of the Consumer 257 EXAMPLE The Price of a Typical Suit in a Department Store 259 The Systematic Sample Case Can This Survey Be Saved? 273 ¦ Contents xxi 9 Confidence Intervals Admitting that Estimates Are Not Exact 275 9.1 The Confidence Interval for a Population Mean or a Population Percentage 277 The t Table and the t Distribution The Widely Used 95% Confidence Interval EXAMPLE Controlling the Average Thickness of Paper 282 EXAMPLE Election Polling (a Binomial Situation) 283 Other Confidence Levels EXAMPLE Average Selling Price as Determined through Rebates 286 EXAMPLE Yield of a Manufacturing Process 287 9.2 Assumptions Needed for Validity 287 Random Sampling EXAMPLE Forecasting Interest Rates 289 Normal Distribution 9.3 Interpreting a Confidence Interval 292 Which Event Has a 95% Probability? Your Lifetime Track Record 9.4 One-Sided Confidence Intervals 294 Be Careful! You Can't Always Use a One-Sided Interval Computing the One-Sided Interval EXAMPLE The Savings of a New System 296 EXAMPLE Travel Costs 296 9.5 Prediction Intervals 297 EXAMPLE How Long until Your Order Is Filled? 298 Case Promising Results from a Specialty Catalog Survey 310 10 Hypothesis Testing Deciding between Reality and Coincidence 311 10.1 Hypotheses Are Not Created Equal! 312 The Null Hypothesis The Research Hypothesis What Will the Result Tell You? Examples of Hypotheses 10.2 Testing the Population Mean against a Known Reference Value 314 Using Confidence Intervals: The Easy Way EXAMPLE Does the "Yield-Increasing" Additive Really Work? 316 EXAMPLE Employee Stock Ownership and Product Quality 319 EXAMPLE Pushing the Limits of Production (a Binomial Situation) 320 The t Statistic: Another Way, Same Answer 10.3 Interpreting a Hypothesis Test 324 Errors: Type I and Type II Assumptions Needed for Validity Hypotheses Have No Probabilities of Being True or False Statistical Significance, Test Levels, p-Values, and Computer Output 10.4 One-Sided Testing 330 Using a One-Sided Confidence Interval EXAMPLE Launching a New Product 332 How to Perform the Test The One-Sided t Test: Another Way, Same Answer EXAMPLE Launching a New Product, Revisited 333 How to Perform the Test xxii ¦ Contents EXAMPLE Will Costs Go Down? 335 EXAMPLE Can You Create Value by Changing Your Firm's Name? 338 10.5 Testing Whether or Not a New Observation Comes from the Same Population 339 EXAMPLE Is This System under Control? 339 10.6 Testing Two Samples 340 The Paired t Test EXAMPLE Reactions to Advertising 341 The Unpaired t Test EXAMPLE Gender Discrimination and Salaries 344 EXAMPLE Your Productivity versus Theirs 346 Case So Many Ads, So Little Time 363 BE332I5BI Regression and Time Series 365 11 Correlation and Regression Measuring and Predicting Relationships 367 11.1 Exploring Relationships Using Scatterplots and Correlations 368 The Scatterplot Shows You the Relationship Correlation Measures the Strength of the Relationship The Formula for the Correlation The Various Types of Relationships Linear Relationship EXAMPLE Nielsen TV Ratings and People Meters 372 EXAMPLE Mergers 373 EXAMPLE Mortgage Rates and Fees 374 No Relationship EXAMPLE "Momentum" and the Stock Market 376 Nonlinear Relationship EXAMPLE Index Options 378 EXAMPLE Yield and Temperature 381 Unequal Variability EXAMPLE Optical Cable 382 Clustering EXAMPLE Flower Bonds 384 Outliers EXAMPLE Number Produced and Cost 386 Correlation Is Not Causation EXAMPLE Apartment Rents and Vacancy Rates 388 11.2 Regression: Prediction of One Thing from Another 389 A Straight Line Summarizes a Linear Relationship Straight Lines Finding a Line Based on Data EXAMPLE Fixed and Variable Costs 393 EXAMPLE Territory and Sales 394 How Useful Is the Line? The Standard Error of Estimate: How Large Are the Prediction Errors? R2: How Much Is Explained? Confidence Intervals and Hypothesis Tests for Regression The Linear Model Assumption Defines the Population ¦ Contents xxiii Standard Errors for the Slope and Intercept Confidence Intervals for Regression Coefficients EXAMPLE Variable Costs of Production 403 Testing whether the Relationship Is Real or Coincidence Other Methods of Testing the Significance of a Relationship Computer Output for the Production Cost Data EXAMPLE Momentum in the Stock Market Revisited 404 Other Tests of a Regression Coefficient A New Observation: Uncertainty and the Confidence Interval The Mean of Y: Uncertainty and the Confidence Interval Regression Can Be Misleading The Linear Model May Be Wrong Predicting Intervention from Observed Experience Is Difficult The Intercept May Not Be Meaningful Explaining Y from X versus Explaining X from Y A Hidden "Third Factor" May Be Helpful Case Just One More Production Step: Is It Worthwhile? 434 12 Multiple Regression Predicting One Factor from Several Others 435 12.1 Interpreting the Results of a Multiple Regression 436 EXAMPLE Magazine Ads 437 Regression Coefficients and the Regression Equation Interpreting the Regression Coefficients Predictions and Prediction Errors How Good Are the Predictions? Typical Prediction Error: Standard Error of Estimate Percent Variation Explained: R2 Inference in Multiple Regression Assumptions Is the Model Significant? The F Test or R2 Test Tables of Critical Values for Testing R2 Which Variables Are Significant? A t Test for Each Coefficient Other Tests for a Regression Coefficient Which Variables Are Explaining the Most? Comparing the Standardized Regression Coefficients Comparing the Correlation Coefficients 12.2 Pitfalls and Problems in Multiple Regression 459 Multicollinearity: Are the Explanatory Variables Too Similar? EXAMPLE Predicting Market Value from Sales, Employees, and Assets 462 Variable Selection: Are You Using the Wrong Variables? Prioritizing the List of X Variables Automating the Variable Selection Process Model Misspecification: Does the Regression Equation Have the Wrong Form? Exploring the Data to See Nonlinearity or Unequal Variability Using the Diagnostic Plot to Decide if You Have a Problem Using Percent Changes to Model an Economic Time Series EXAMPLE Predicting Dividends from Sales of Nondurable and Durable Goods 477 12.3 Dealing with Nonlinear Relationships and Unequal Variability 478 Transforming to a Linear Relationship: Interpreting the results EXAMPLE Magazine Ads Transformed and Interpreted 481 Fitting a Curve with Polynomial Regression xxiv ¦ Contents EXAMPLE Optimizing the Yield of a Production Process 484 Modeling Interaction between Two X Variables 12.4 Indicator Variables: Predicting from Categories 488 Interpreting and Testing Regression Coefficients for Indicator Variables EXAMPLE Estimating the Impact of Gender on Salary after Adjusting for Experience 489 Separate Regressions Case Controlling Quality of Production 509 13 Report Writing Communicating the Results of a Multiple Regression 512 13.1 How to Organize Your Report 513 The Executive Summary Paragraph The Introduction Section The Analysis and Methods Section The Conclusion and Summary Section Including References The Appendix Section 13.2 Hints and Tips 517 Think about Your Audience What to Write First? Next? Last? Other Sources 13.3 Example: A Quick Pricing Formula for Customer Inquiries 518 14 Time Series Understanding Changes Over Time 530 14.1 An Overview of Time-Series Analysis 531 EXAMPLE The Stock Market Is a Random Walk 532 EXAMPLE Aerospace Orders Showed Steady Growth 532 EXAMPLE Total Retail Sales Show Growth and Seasonal Variation 535 EXAMPLE Interest Rates 537 14.2 Trend-Seasonal Analysis 540 EXAMPLE Washington Water Power Company 541 Trend and Cyclic: The Moving Average Seasonal Index: The Average Ratio-to-Moving-Average Indicates Seasonal Behavior Seasonal Adjustment: The Series Divided by the Seasonal Index Long-Term Trend and Seasonally Adjusted Forecast: The Regression Line Forecast: The Seasonalized Trend 14.3 Modeling Cyclic Behavior Using Box-Jenkins ARIMA Processes 551 A Random Noise Process Has No Memory: The Starting Point An Autoregressive (AR) Process Remembers Where It Was A Moving-Average (MA) Process Has a Limited Memory The Autoregressive Moving-Average (ARMA) Process Combines AR and MA EXAMPLE Forecasting the Unemployment Rate Using an ARMA Process 560 A Pure Integrated (I) Process Remembers Where It Was and Then Moves at Random The Autoregressive Integrated Moving-Average (ARIMA) Process Remembers Its Changes ¦ Contents xxv IiJI»?* J*liH Methods and Applications 579 15 ANOVA Testing for Differences among Many Samples, and Much More 581 15.1 Using Box Plots to Look at Many Samples at Once 582 EXAMPLE Comparing the Quality of Your Suppliers' Products 583 15.2 The F Test Tells You if the Averages Are Significantly Different 583 The Data Set and Sources of Variation The Assumptions The Hypotheses The F Statistic The F Table The Result of the F Test Computer Output: The One-Way ANOVA Table 15.3 The Least-Significant-Difference Test: Which Pairs Are Different? 595 15.4 More Advanced ANOVA Designs 598 Variety Is the Spice of Life Two-Way ANOVA Three-Way and More Analysis of Covariance (ANCOVA) Multivariate Analysis of Variance (MANOVA) How to Read an ANOVA Table EXAMPLE The Effect of Price Changes and Product Type on Grocery Sales 601 EXAMPLE Jokes in the Workplace 602 16 Nonparametrics Testing with Ordinal Data or Nonnormal Distributions 613 16.1 Testing the Median against a Known Reference Value 615 The Sign Test The Hypotheses The Assumption EXAMPLE Comparing Local to National Family Income 619 16.2 Testing for Differences in Paired Data 619 Using the Sign Test on the Differences The Hypotheses The Assumption EXAMPLE Rating Two Advertisements 621 16.3 Testing to See if Two Unpaired Samples Are Significantly Different 621 The Procedure Is Based on the Ranks of All of the Data The Hypotheses The Assumptions EXAMPLE Fixed-Rate and Adjustable-Rate Mortgage Applicants 623 17 Chi-Squared Analysis Testing for Patterns in Qualitative Data 627 17.1 Summarizing Qualitative Data by Using Counts and Percentages 638 17.2 Testing if Population Percentages Are Equal to Known Reference Values 639 The Chi-Squared Test for Equality of Percentages EXAMPLE Quality Problems Categorized by Their Causes 640 17.3 Testing for Association between Two Qualitative Variables 644 The Meaning of Independence xxvi ¦ Contents The Chi-Squared Test for Independence EXAMPLE Is Your Market Segmented? 646 18 Quality Control Recognizing and Managing Variation 659 18.1 Processes and Causes of Variation 661 The Pareto Diagram Shows Where to Focus Attention 18.2 Control Charts and How to Read Them 664 The Control Limits Show if a Single Observation Is Out of Control How to Spot Trouble Even within the Control Limits 18.3 Charting a Quantitive Measurement with X and R Charts 668 EXAMPLE Net Weight of Dishwasher Detergent 670 18.4 Charting the Percent Defective 672 EXAMPLE Filling Out Purchase Orders 674 Appendix A Employee Database 687 Appendix B Self-Test: Solutions to Selected Problems and Database Exercises 689 Appendix C Statistical Tables 703 Glossary 725 Index 732
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spellingShingle Siegel, Andrew F. 1950-
Practical business statistics
Wirtschaftsstatistik (DE-588)4066517-3 gnd
Betriebswirtschaftliche Statistik (DE-588)4006243-0 gnd
subject_GND (DE-588)4066517-3
(DE-588)4006243-0
(DE-588)4123623-3
title Practical business statistics
title_auth Practical business statistics
title_exact_search Practical business statistics
title_exact_search_txtP Practical business statistics
title_full Practical business statistics Andrew F. Siegel
title_fullStr Practical business statistics Andrew F. Siegel
title_full_unstemmed Practical business statistics Andrew F. Siegel
title_short Practical business statistics
title_sort practical business statistics
topic Wirtschaftsstatistik (DE-588)4066517-3 gnd
Betriebswirtschaftliche Statistik (DE-588)4006243-0 gnd
topic_facet Wirtschaftsstatistik
Betriebswirtschaftliche Statistik
Lehrbuch
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