Multichannel marketing metrics and methods for on and offline success
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Wiley Publ.
2008
|
| Ausgabe: | [1st ed.] |
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
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Datensatz im Suchindex
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|---|---|
| adam_text | MULTICHANNEL MARKETING
/ ARIKAN, AKIN
: C2008
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WITH GREAT OPPORTUNITY COME GREAT CHALLENGES
THE WEB ANALYST TACKLES MULTICHANNEL METRICS ONLINE
THE OFFLINE MARKETER S BAG OF TRICKS
THE DIRECT MARKETER DIGS INTO MULTICHANNEL ANALYTICS
THE BRAND ADVERTISER S TAKE ON MULTICHANNEL ANALYTICS
MEASURE LIFT BETWEEN ONLINE AND OFFLINE
MEASURE 1:1 INTERACTIONS BETWEEN ONLINE AND OFFLINE
MEASURE MULTI-TOUCH CONVERSIONS
ATTRACT AND ACQUIRE
ENGAGE AND CONVERT
GROW LIFETIME VALUE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Arikan, Akin 1969- |
| author_GND | (DE-588)135637961 |
| author_facet | Arikan, Akin 1969- |
| author_role | aut |
| author_sort | Arikan, Akin 1969- |
| author_variant | a a aa |
| building | Verbundindex |
| bvnumber | BV023339428 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)212376055 (DE-599)HBZHT015493261 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [1st ed.] |
| format | Book |
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| id | DE-604.BV023339428 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T21:02:12Z |
| institution | BVB |
| isbn | 047023959X 9780470239599 |
| language | English |
| lccn | 2008008356 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016523223 |
| oclc_num | 212376055 |
| open_access_boolean | |
| owner | DE-703 DE-2070s DE-188 |
| owner_facet | DE-703 DE-2070s DE-188 |
| physical | XXIV, 288 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley Publ. |
| record_format | marc |
| spellingShingle | Arikan, Akin 1969- Multichannel marketing metrics and methods for on and offline success Internet marketing Multilevel marketing Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Vertriebsorganisation (DE-588)4078869-6 gnd Erfolgsanalyse (DE-588)4121212-5 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4725388-5 (DE-588)4168907-0 (DE-588)4078869-6 (DE-588)4121212-5 (DE-588)4037589-4 (DE-588)4592128-3 |
| title | Multichannel marketing metrics and methods for on and offline success |
| title_auth | Multichannel marketing metrics and methods for on and offline success |
| title_exact_search | Multichannel marketing metrics and methods for on and offline success |
| title_full | Multichannel marketing metrics and methods for on and offline success Akin Arikan |
| title_fullStr | Multichannel marketing metrics and methods for on and offline success Akin Arikan |
| title_full_unstemmed | Multichannel marketing metrics and methods for on and offline success Akin Arikan |
| title_short | Multichannel marketing |
| title_sort | multichannel marketing metrics and methods for on and offline success |
| title_sub | metrics and methods for on and offline success |
| topic | Internet marketing Multilevel marketing Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Vertriebsorganisation (DE-588)4078869-6 gnd Erfolgsanalyse (DE-588)4121212-5 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Internet marketing Multilevel marketing Mehrgleisiger Vertrieb Marketingmanagement Vertriebsorganisation Erfolgsanalyse Marketing Electronic Commerce |
| url | http://www.loc.gov/catdir/enhancements/fy0827/2008008356-b.html http://www.loc.gov/catdir/enhancements/fy0827/2008008356-d.html http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016523223&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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