The economic naturalist in search of explanations for everyday enigmas

The playful guide to how economics explains the simple but profound ideas that govern our world. Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been aski...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Frank, Robert H. 1945- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York Basic Books 2007
Schlagworte:	Besluitvorming Economische psychologie Evolutionary psychology Marketing Wirtschaft Economics
Online-Zugang:	Table of contents only Inhaltsverzeichnis
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