Advertising principles & practice
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| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2009
|
| Ausgabe: | 8th ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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MARC
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| 245 | 1 | 0 | |a Advertising |b principles & practice |c Sandra Moriarty, Nancy Mitchell, William Wells |
| 250 | |a 8th ed., internat. ed. | ||
| 264 | 1 | |a Upper Saddle River, N.J. |b Pearson Prentice Hall |c 2009 | |
| 300 | |a 686 S. |b zahlr. Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Previous editions had William Wells as first author. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising | |
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Datensatz im Suchindex
| _version_ | 1819729596770156544 |
|---|---|
| adam_text | ADVERTISING / MORIARTY, SANDRA ERNST : C2009 TABLE OF CONTENTS /
INHALTSVERZEICHNIS FOUNDATIONS INTRODUCTION TO ADVERTISING
ADVERTISING S ROLE IN MARKETING ADVERTISING AND SOCIETY PLANNING AND
STRATEGY HOW ADVERTISING WORKS THE CONSUMER AUDIENCE STRATEGIC RESEARCH
STRATEGIC PLANNING EFFECTIVE ADVERTISING MEDIA PRINT AND OUT-OF-HOME
MEDIA BROADCAST MEDIA INTERACTIVE AND ALTERNATIVE MEDIA MEDIA PLANNING
AND BUYING EFFECTIVE ADVERTISING MESSAGES THE CREATIVE SIDE AND MESSAGE
STRATEGY COPYWRITING DESIGN AND PRODUCTION INTEGRATION AND EVALUATION
DIRECT RESPONSE SALES PROMOTION, EVENTS, AND SPONSORSHIPS PUBLIC
RELATIONS SPECIAL ADVERTISING SITUATIONS EVALUATION OF EFFECTIVENESS
GLOSSARY CREDITS NOTES INDEX. DIESES SCHRIFTSTUECK WURDE MASCHINELL
ERZEUGT.
|
| any_adam_object | 1 |
| author | Moriarty, Sandra E. 1943- Mitchell, Nancy Wells, William 1926- |
| author_GND | (DE-588)124464866 (DE-588)131677985 |
| author_facet | Moriarty, Sandra E. 1943- Mitchell, Nancy Wells, William 1926- |
| author_role | aut aut aut |
| author_sort | Moriarty, Sandra E. 1943- |
| author_variant | s e m se sem n m nm w w ww |
| building | Verbundindex |
| bvnumber | BV023119722 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)230851877 (DE-599)BVBBV023119722 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8th ed., internat. ed. |
| format | Book |
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| id | DE-604.BV023119722 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T20:55:43Z |
| institution | BVB |
| isbn | 9780135009383 0135009383 |
| language | English |
| lccn | 2007036863 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016322203 |
| oclc_num | 230851877 |
| open_access_boolean | |
| owner | DE-703 DE-19 DE-BY-UBM DE-11 DE-1049 |
| owner_facet | DE-703 DE-19 DE-BY-UBM DE-11 DE-1049 |
| physical | 686 S. zahlr. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Pearson Prentice Hall |
| record_format | marc |
| spellingShingle | Moriarty, Sandra E. 1943- Mitchell, Nancy Wells, William 1926- Advertising principles & practice Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising principles & practice |
| title_auth | Advertising principles & practice |
| title_exact_search | Advertising principles & practice |
| title_full | Advertising principles & practice Sandra Moriarty, Nancy Mitchell, William Wells |
| title_fullStr | Advertising principles & practice Sandra Moriarty, Nancy Mitchell, William Wells |
| title_full_unstemmed | Advertising principles & practice Sandra Moriarty, Nancy Mitchell, William Wells |
| title_short | Advertising |
| title_sort | advertising principles practice |
| title_sub | principles & practice |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016322203&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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